Loreen Valier started her professional career in the music industry at NuclearBlast Records, where she worked as a promoter from 2016 to 2018. This was followed by a B.A. in music business at the Popakademie Baden-Württemberg as well as various positions in booking, production and social media.

From 2019 to 2021, she worked for the Berlin management and label agency IRRSINN, and in 2020 she also independently took over the management of the artist Brenda Blitz. Shortly after, she participated as a mentee in MEWEM, the mentoring programme for up-and-coming female, trans and non-binary artists in the music industry.

Since 2022, she has been working as an artist relations manager at the Berlin-based start-up biddz.