Sarah Fürst-Wilhelm is responsible for product management at AnnenMayKantereit and outlines her area of responsibility between the band and sales. What tasks does a product manager have to do herself and what tasks are usually outsourced? It gives an insight into their day-to-day business between product design, coordination with external service providers, promoters, media partners, DSPs and sales. Questions about the production of physical sound carriers are answered, as are insights into the social media and streaming markets.

This session is part of NEW TALENT. NEW TALENT takes place in cooperation with popNRW, VUT West and the c/o pop Convention.