At the c/o pop Convention 2025, Hip Hop Lebt podcast host Julia Gröschel talks to her guest Patrick Mushatsi-Kareba (formerly of Sony Music, Universal Music and Apple Music) about the music industry of the future, how diversity can be promoted and his courage to break new ground.

About the podcast:Another hip-hop podcast? Yes, that's right. Another hip-hop podcast! And one that has actually been missing: In her format “HIP HOP LEBT - Der 360° Kultur-Podcast”, Julia Gröschel talks to her guests every month about the music industry - whether on, in front of or next to the stage - and this always results in valuable tips for everyone who (wants to) do something with music.