Sponsorship is a relevant part of festival value creation and has an impact on a festival's carbon footprint. However, ecologically and socially responsible sponsoring, aka green sponsoring, is still a young field. Sustainability usually plays a major role in companies' briefings. But how much of it reaches the festivals? How sustainable can sponsorship activations be? Why is there so little talk about it? What can festival organizers expect from their partners? What expectations do festival visitors have of sponsors?