Why YouTube? Because it is the only place where a casual viewer becomes a dedicated collaborator. This masterclass is designed to help you promote your music, find your fans, and turn your passion into a career.

Join Dina Meonster (Artist & Label Partnerships DACH & CEE at YouTube) for an unfiltered deep dive into what is actually moving the needle for artists on YouTube today. We’re moving past the basics and getting into high-impact strategies: how to turn casual viewers into obsessed superfans. We’ll explore how to meet fans where they are listening by leveraging YouTube's power; over 2 billion logged-in viewers watch music videos on YouTube every month. This session isn’t just about "going viral"—it’s about strategic, long-term growth.

What we’ll cover:

Visual Storytelling: Using the power of video to define your brand identity and captivate your audience.

Active Engagement: How to encourage your audience to watch, listen, and create with your music, turning your tracks into the soundtrack of their own content.

The Multiformat Ecosystem: Mastering the synergy between Shorts, Long-form, and Live to own the feed and stay top-of-mind.

Relationship Building: Why a direct relationship with your audience is the secret to career sustainability and a thriving community.

Diese Session findet auf Englisch statt.