Sara Holzwarth found her way into the music industry through her work in the live sector, where she has been organizing concerts for newcomers on a voluntary basis since 2018 and has since supported various young artists on their way to professionalization. With her music business studies at the Popakademie, various jobs in project management (including working on the “Future Music Camp” 2022) and the mentoring program “Mewem”, she is expanding her knowledge of the industry. Sara has been working with artist Paula Carolina as a manager for almost four years.