What the hell are you paying for ?! – or in other words: Why should you spend a multiple of your potential streaming earnings on digital campaigns? In this session you will learn why most advertising budgets are chased up the chimney and also how you can do better...

Nicolaj and Verena from the music marketing agency Dunstan Media explain the common marketing practices and their actual benefits for artists' careers. What added value can key figures such as reach and interactions develop, how can social media advance an artist's career and when does it make sense to invest in digital marketing?

The New Talent program takes place in cooperation with popNRW and VUT West.