News on TikTok, Insta, Snapchat and Co (TINCON)
How the community is changing journalism
April 22, 14:15–14:45
One-way journalism is hardly conceivable in the age of social media: No article without a comment bar! Opinions of readers and viewers may be ignored or ridiculed, or they may be taken seriously (where possible!) and incorporated into one’s own journalistic work.
In this talk, you’ll find out what media professionals can achieve with good community management, how it works and what it means for journalism.
The creators behind WDR’s young news formats (nicetoknow on Tiktok/tickr on Instagram) will give insights into their community strategy and show how you too can connect with your community through the comments.
A must-attend event for all (future) media and music makers!