By Invitation Only

The Music Marketing Meetup is a curated networking and exchange format within the c/o pop Convention. It is aimed specifically at marketing and communications managers from festivals, labels, management companies, agencies, and brands who play a strategic role in shaping the music industry. In a compact 4-hour slot, we combine content input with genuine exchange on an equal footing: a focused panel with practical cases, a moderated discussion on current challenges in music marketing, and a reception afterwards with space for in-depth conversations. The focus is on topics such as audience building, community strategies, partnerships, campaigns in fragmented media worlds, and sustainable marketing models beyond the biggest players. The format is deliberately limited and exclusively accessible to invited guests in order to ensure a trusting atmosphere and high-quality discussions. The aim is to create long-term connections, share knowledge, and strengthen networking within the marketing community in the music industry.