How to TikTok for Artists
April 22, 15:50–16:10
Around 60,000 songs are uploaded to Spotify alone every day. How can a newbie attract the attention of fans and labels?
After Facebook and Instagram, TikTok is increasingly establishing itself as the platform for musicians.
In this talk, music promoter and artist manager Nelleke Schmidt explains the rules of the TikTok game and the question of whether it's compulsory or optional. In addition to a brief introduction to current musical TikTok trends, she will use current examples to illustrate how various musicians have been able to successfully use the platform for themselves from a PR perspective.