As thag's agent, Markus Linde has been placing music in advertising campaigns and contributed to films for 15 years. His services include music rights research and clearances. He also is a speaker on international conferences and consulting contributor to workshops and seminars. As a founding member, he acts as Project Leader of the Europe in Synch initiative, a MUSIC MOVES EUROPE Preparatory Action with the support of CREATIVE EUROPE.
Speakerslots at c/o pop Convention 2020:
14:00 - 15:00
Europe in Synch (Engl.)
The economical and creative importance of synch placements is beyond debate. Why, then, is “synch” - especially in advertising - considered “difficult” and generally accompanied by mutual lack of understanding of the involved parties ?
The Europe in Synch-project set out to do something about it - by bringing the parties to one table. What are, indeed, the challenges and what can be done about them ? A 1-year 6-country preparatory mission found out.