INDUSTRY MEETING FOR BRANDS, AGENCIES AND THE MUSIC INDUSTRY: BRANDS & MUSIC
The connections between brands and music are becoming increasingly tight, and cooperations increasingly diverse. The big brands have firmly incorporated music sponsoring into their marketing strategies, the use of music and songs in advertising and film is on the rise, influencer marketing is a given part of the mix. Agencies create innovative formats online and offline, create new platforms and allow new forms of cooperation to emerge. In short: the cooperation between the music industry and the advertising industry is established. And it is fully accepted by fans - provided it is well done and offers added value. Ideally, a win-win-win situation is created - for artists, for brands, and for fans.
On Thursday, May 2, 2019, the BRANDS & MUSIC programming section will bring together all those who are contributing to the success of such mutually enriching cooperations: advertisers, marketers, media makers, the music industry and the advertising industry. Over the course of an entire day, we will offer insights into the relevant topics and present cases, we will discuss the status quo and the future of the connection between music and brands with agencies, companies, managers and music makers.
BRANDS & MUSIC IS ORGANIZED BY THE AGENCY LAUTSTARK IN COOPERATION WITH THE C/O POP CONVENTION 2019.