Prof. Michael Schwertel
Photo: Prof. Michael Schwertel

Prof. Michael Schwertel

Dozent für Media Management & Digital Marketing | Cologne Business School

Prof. Michael Schwertel has been teaching at the Cologne Business School in the Media Management and Digital Marketing department since 2011. He gives lectures and workshops on the topics of opportunities and risks on the Internet, media trends, transmedia, design thinking and augmented reality/virtual reality. Michael Schwertel is also intensively involved with animation in various media: title designs for cinema, animated TV commercials, virtual and augmented reality, short films, character animation for real-time or interactive applications on the Internet. As long as something moves and a reaction is to be triggered in the user/viewer, it is part of his transmedia work spectrum. Clients include: T-Com, Deutsche Bahn, ZDF, ARD, giz, Goethe Institut, WDR, RTL, Sat.1, ntv, Bertelsmann. In 2007 he founded the animated film production company Power-Toons, which produces and markets its own material and designs transmedially.