CEO & Founder | WARM – World Airplay Radio Monitor
After years of working in different areas of the music industry, Jesper Skibsby came across a huge gap in the market: the lack of accurate radio monitoring data. When his own band discovered that they were being played on radios in Poland, he realized the urgent need for real radio airplay data in the industry, so he created WARM. With the aim of bringing transparency to a world dominated by big companies and where streaming data seemed to be the only data that matters he started his entrepreneurial journey. Three years later, here he is, leading an international team with a special mix of passion, knowledge, innovation and, that being said... a bit of craziness.