#copopcon21
Programm
Action Against Abuse: Creating Safer Spaces on tour (EN)
Action Against Abuse: Creating Safer Spaces on tour (EN)

A practical session for all, to help you understand gender-based abuse and discrimination in the music industry and areas where you can protect yourself and others. This interactive training session will help attendees to learn about discrimination free language, how to handle harassment while being on tour or at an event, and how to be an ally to survivors of such situations. This session is open to all genders.

Speakers: Shawna Potter, Mirca Lotz

This Breakout Session will be held in English and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent in cooperation with Keychange and Network the Networks.

This Breakout Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

"Career as a musician? You must be crazy!" Anne Löhr & Giant Rooks about Mental Health

Being a bit crazy in the music business is pretty okay. But how does a young, successful band like Giant Rooks deal with the typical stresses of the business? Because it is now well known that stress, unpredictability and pressure to succeed and social media do not pass musicians by without a trace. Studies show frightening figures: Mental health problems are around 70%. A good reason to ask.

Speakers: Giant Rooks, Anne Löhr

This Interview will be held in German and is only accessible with registration. For the registration you need an account at our convention platform. Here is the platform.

Will Page & Helen Smith: New dynamics of the long tail (EN)
Will Page & Helen Smith: New dynamics of the long tail (EN)

Will Page, former Chief Economist at Spotify and PRS for Music talks to IMPALA's Executive Chair Helen Smith about the displacement of existing businesses by technological and economic change. Rethinking the fundamentals is key to a sustainable future for our industry. Page's first book, Tarzan Economics: Eight Principles for Pivoting Through Disruption, will be published in May.

At Spotify Will Page helped redefine catalogue and articulated the global value of music copyright. A passionate communicator, Will's work is regularly featured in Billboard, the Economist and the Financial Times. His most recent publication examined COVID-19's impact on Britain's live and recorded music industries. In his forthcoming book "Tarzan Economics," he extrapolates music's journey into eight guiding principles for pivoting through the ubiquitous disruption in nearly all industries. Expect the unexpected with transferable lessons coming from Starbucks, Tupperware and even Groucho Marx. Businesses need to be ready and willing to change and, if necessary, be prepared to rebuild entire organizations and business models to do so.

Join Helen Smith and Will Page in a conversation about disruption in our modern music industry.

Speakers: Will Page, Helen Smith

This Keynote Interview will be conducted in English and is part of the second VUT Indie Days Köln.

Boomy, Boxy, Bright: Producer Talk with your songs
Boomy, Boxy, Bright: Producer Talk with your songs

Music producers are (mostly) not on stage like the artists they produce. And yet they are where all the threads and tracks come together. Accordingly, there are countless legends and myths about the "Midas Touch", with which many a producer has turned a recording into something that distinguishes it and has even made it famous. In this way, producers became additional band members, their studio an instrument. George Martin became the fifth Beatle, Berry Gordy the epitome of the Motown hit factory, Brian Eno the prototype innovator of recording techniques, and Conny Plank's farm a pilgrimage town for musicians and bands from all over the world. But in the end, it's hard work, years of experience and a keen sense for the artists that still make for the success of good producers today. So what is phase, we want to know from two experienced producers who have worked with many contemporary German artists and bands, such as International Music, Juli, Ich&Ich, Von Spar, Sportfreunde Stiller, The Notwist and Die Sterne. We want to find out how they approach songs and tracks, what they pay attention to and what is important to them. For this purpose, the two will take three songs each, on the basis of which they will explain their work. You want Olaf and Jan Philipp to talk about your song? Then send it to us! You can find all the information about submitting your song here.

Speakers: Olaf Opal, Jan Philipp Janzen
Moderator: Ina Plodroch

This Expert Session will be held in German and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent.

This Expert Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

Fan, researcher and always friendly: Jan Müller and his podcast
Fan, researcher and always friendly: Jan Müller and his podcast "Reflektor"

Jan Müller, founding member and bassist of Tocotronic, makes one of the most interesting music podcasts in the country with "Reflektor". He takes the obvious – talking to other musicians as musicians – to another level. It's not just the selection of artists interviewed that shines, but above all the high level of respect, empathy and sensitivity that Jan Müller shows them. We also talk to him about how he came to make podcasts in the first place, and how he found a creative outlet as a rock musician condemned to do nothing.

Speakers: Jan Müller, Ralph Christoph

This Interview will be conducted in German.

"Are we gonna be alright?" The Status Quo of Diversity, Equality, and Discrimination in the Music Industry

Since the summer of 2020 at the latest, topics such as diversity, discrimination and equality have also been discussed by a broad public in this country. With campaigns like #blackouttuesday, the German music industry also seems to want to make its contribution. But how diverse is the industry really? What role does equality play in companies? Where does discrimination still take place? And: What does the future hold? In the Breakout Session with Misc Berlin, the agency for cultural change, we want to get to the bottom of these questions and venture an outlook on how the industry will have to change in the coming years.

Speakers: Demba Sanoh, Runa Hoffmann

This Breakout Session will be held in German and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent and co-hosted by musicNRWwomen*.

This Breakout Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

I want to Breakthrough! How Amazon Music promotes emerging artists
I want to Breakthrough! How Amazon Music promotes emerging artists

In July 2020, Amazon Music launches Breakthrough – the initiative to support the stars of tomorrow. In this session, Dr. Alexander Franck, Head of Label Relations | Artist Relations, and Henning Rümenapp, Head of Programming and Editorial, present the artist initiative at Amazon Music in detail. They will be supported by pop singer Malik Harris, who has been part of the initiative since its launch together with the band Provinz as one of two German breakthrough artists, and will talk about his own experiences in the music business. Amazon Music will also provide insights into the selection criteria, how artists can qualify for the program and what a Breakthrough campaign at Amazon Music can look like in concrete terms. This is because each campaign is individually tailored to the artist's brand and vision: from audio and video content, global marketing measures such as out-of-home advertising in metropolises like New York, London and Berlin, increased visibility in Amazon Music's playlists and programming, high-profile Amazon Original songs available exclusively on Amazon Music, support for the artists' Twitch channels and more.

Speakers: Dr. Alexander Franck, Henning Rümenapp, Malik Harris

This Expert Session will be held in German and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent.

This Expert Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

​Multi-Issue Lives – Intersectionality and the Music Industry
​Multi-Issue Lives – Intersectionality and the Music Industry

"There is no such thing as a single-issue struggle because we do not live single-issue lives," wrote US writer and activist Audre Lorde in 1982. A few years later, lawyer Kimberlé Crenshaw used the term "intersectionality" for the first time. It describes the intersection of different forms of discrimination in one person. For example, racism and sexism do not simply add up, but lead to independent experiences of discrimination.

Common music industry practices also bring to light different types of discrimination - unfortunately, little has changed in this regard even one year after Hanau and Black Lives Matter. What place does intersectionality have in pop culture anyway? Whose body, whose voice and whose history can be represented in pop music? What injustices exist in the music industry system? And how can underrepresented artists and actors be given more attention?

Speakers: Houwaida Goulli, Frank Spilker, Ziúr, LIE NING
Moderator: Aida Baghernejad

This Talk will be held in German, is part of the second VUT Indie Days Köln and is presented by VUT Music Industry Women.

Streaming 2021 – On the way to the optimal streaming model? (EN)
Streaming 2021 – On the way to the optimal streaming model? (EN)

The discussion about alternative or parallel artist remuneration on streaming platforms is gaining momentum. Bas Grasmayer (Strategist in music & culture) and Sammy Andrews (CEO, Deviate Digital) are among those who will be looking for new models and a sustainable ecosystem that works for artists and their partners in order to improve future opportunities, diversity and income for everyone in the value chain.

Speakers: Sammy Andrews, Vickie Nauman
Moderator: Bas Grasmayer

This Talk will be held in English and is part of the second VUT Indie Days Köln.

AI in music composition and production: A warp drive through the world of music-AI
AI in music composition and production: A warp drive through the world of music-AI

Will AI change the music industry and our creativity forever? In this presentation, Jovanka v. Wilsdorf will introduce you to some of the state-of-the-art AIs used in music composition and production today. In addition to various audio examples and application tips, you will also get to know a few outstanding artists who are already using AI as a creative partner. The future is now!

Speaker: Jovanka v. Wilsdorf

This Expert Session will be held in German and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent.

This Expert Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.
Future of city magazine – Are we only talking about ice cream parlors?
Future of city magazine – Are we only talking about ice cream parlors?

Are city magazines next in the media graveyard alongside Spex, Groove, Intro & Co? Somewhere between culture tips, reviews and the twelve best ice cream parlors. How will people in big cities like Cologne or Berlin be reached in 2021? Website, app, newsletter or social media? Is it even possible to monetize this content? And is a city magazine still needed at all? Many questions, one talk, we serve up your answers.

Speaker*innen: Lea Bohlmann, Franzi Simon, Sophie Döring, Christian Werthschulte

This Talk will be held in German and presented by ASK HELMUT & Rausgegangen.

What I should know about psychological stress as a musician
What I should know about psychological stress as a musician

At the beginning of an artistic career, in addition to the joy of musical creation, some of the dark sides of the industry are also very present: the pressure to prove and present yourself, to meet the right people, to participate and not to bend, emotional ups and downs with successes and failures, to overcome your own fears and not to lose courage in all the intense work. And yes, now there is also the crisis.... A good reason to offer especially young artists the possibility to find a healthy way of dealing with stress and all kinds of psychological burdens at an early stage or just now. In this Breakout Session with Anne Löhr, graduate psychologist, therapist and founder of the Mental Health in Music Association, the typical psychological stresses of musicians, but also players in the music industry, especially in times of crisis, will be examined more closely: How are stress, mood swings and depressive symptoms actually caused? What can you do yourself to prevent psychological stress or to combat it at an early stage? What helps when you can no longer cope on your own? And when does the point come when you should get help? The workshop provides important knowledge and strategies to deal with psychological stress. Open questions are also very welcome!

Speaker: Anne Löhr

This Breakout Session will be held in German and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent.

This Breakout Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.
How to get started?! How do I start my career as a musician?
How to get started?! How do I start my career as a musician?

This session is primarily aimed at newcomer bands and artists who are still at the very beginning. Essentially, the session will address the following questions: What do I need to lay the foundation for my music career? Which contacts and networks are necessary and useful? How do I finance the first steps? How will my music be heard? These and other essential questions are discussed here. After the set-up is outlined, you can ask Leila your individual questions.

Speaker: Leila Benameur

This Breakout Session will be held in German and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent.

This Breakout Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

The medium needs a massage again!
The medium needs a massage again!

Can knowledge still be power in the age of its abundance? asked the scientist and journalist Mercedes Bunz almost ten years ago in view of the ever-increasing abundance of information that accompanies the ever-advancing digital transformation of the environment, and thus also of our media. And what does that mean for the here and now, where those who "shout" the loudest on their platforms, channels and profiles presume to be in the right? With Twitter as the endless 280-character press conference of a U.S. president, Telegram between a communication tool for oppositionists and a gathering place for conspiracy theorists, Twitch on its way from a streaming platform for gamers to a competitor for YouTube, TikTok as the new subculture of Generation Z and Clubhouse as a meeting place for old white men, while LinkedIn is preparing to become the new Facebook? And Facebook wants to take off again with Oculus? And when will the podcast bubble finally burst in the midst of all this? The word is out: we need to talk!

Speakers: Alexandra Wolf, Vera Lisakowski, Lisa Stadler
Moderator: Schiwa Schlei

This Talk will be held in German.

Your artist profile as you have not seen it before
Your artist profile as you have not seen it before

No matter where you are with your music project, the topics of artist profile and self-marketing are omnipresent at all times. In her breakout session, Mindset & Music Business Coach Corinna Jacke will show you how you can gain a new, empowering perspective on these topics and how you can start actively sharpening your own artist profile right away. Feel free to bring a pen and paper to the session.

Speaker: Corinna Jacke

This Breakout Session will be held in German and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent.

This Breakout Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

Signals from the echo chamber – Who is speaking?
Signals from the echo chamber – Who is speaking?

Masks, clothing, and costumes conceal, reveal, and adorn the body, constructing belonging and demarcation. Playing with signs can help expose or overcome stereotypes, opening up the notion of identity and creating space for the improbable. In this way, multiple positions emerge in favor of a polyphony in art and pop culture as well as everyday life, in opposition to the imperative of "authenticity porn." How can artists* relate spaces, roles, and positions without repeating visual hierarchies and stereotypical representations, and design diverse realities?

Speakers: Katharina Duve, Tanja Godlewsky

This Interview will be conducted in German and presented by Folkwang Institut für Pop-Musik.

This Interview will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

Music trends on TikTok: The dynamics behind it
Music trends on TikTok: The dynamics behind it

TikTok's creative DNA is heavily influenced by music. The leading mobile short video platform is revolutionizing the way people discover music by simplifying hits from today and yesterday into sounds. When music is this compact and viral, it influences everything it comes into contact with: brands, consumers, producers, publishers and artists. In his talk, Andreas Hänisch, Label Partnerships Manager at TikTok, explains the dynamics behind it.

Speaker: Andreas Hänisch

This Expert Session will be held in German and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent.

This Expert Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

The way to the media – a PR session for musicians
The way to the media – a PR session for musicians

How do I introduce my music to journalists and bloggers? How does my song get on the radio? And what should I include in my press kit? In this session on press relations, music promoter, journalist and A&R manager Lina Burghausen will explain the basics of successful PR. She'll give you practical tips on how to get your music into media that are relevant to you, and break down what editors expect from you. From writing a press release to getting in touch with the right contacts - here you'll get the dos and don'ts of press relations 2021.

Speaker: Lina Burghausen

This Breakout Session will be held in German and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent.

This Breakout Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

TINCON: No matter what the crisis is – How Corona changes our relationship to music
TINCON: No matter what the crisis is – How Corona changes our relationship to music

Corona concerts on the balconies of Italy. Canceled festivals. Pandemic as a theme in songs and albums. All this showed us last year that crises, and the Corona pandemic in particular, also change our relationship to music. Among other things, this is why the research project "Music Use in the Time of Corona" was launched in April 2020, which scientifically addresses the question of how the pandemic affects us in our listening behavior. What is Gen Z streaming in pandemic times? What role does art and culture play when the world stands still/goes down?

TINCON - teenageinternetworkconference - sends c/o pop what it knows best: young people and info about the Internet. In their sessions, the experts explain to elders & the music industry what they should know to become Gen Z savvy.

Speaker: Sofia Hoffmeister

This Expert Session will be held in German and is organized in cooperation with TINCON – teenageinternetwork conference.


Sources to the session

1) Rebeca Black - Friday: https://youtu.be/kfVsfOSbJY0

2) AnnenMayKantereit - 12 - Teil 3 (Konzert), AnnenMayKantereit - Das Gefühl: https://youtu.be/0GvEdma_X8k?list=PLHCU7f172fa6-qzDrqULVi_zLs9YiVnQE

2.1) AnnenMayKantereit - 12 - Teil 1 (Konzert), AnnenMayKantereit - Gegenwart: https://youtu.be/Y5kIPi6ZMnk?list=PLHCU7f172fa6-qzDrqULVi_zLs9YiVnQE&t=207

2.2) AnnenMayKantereit - 12 - Teil 1 (Konzert), AnnenMayKantereit - Gegenwartsbewältigung: https://youtu.be/Y5kIPi6ZMnk?list=PLHCU7f172fa6-qzDrqULVi_zLs9YiVnQE&t=388

3) Juicy Gay- Ich schieße auf Corona: https://youtu.be/kHbU7je_hQ4

4) Fatoni feat. Juse Ju, Mauli, Panik Panzer- Zuhause (prod. by Enaka) - Modus RMX: https://youtu.be/_MQwFBzjRQA

5) Symba - Battlefield Freestyle: https://youtu.be/AOZepuRf25Q?list=TLPQMDUwMzIwMjG8isRxlXw4pA&t=94

6) Maeckes - Exclusive (Die Orsons) ⚡ JAM FM: https://youtu.be/h_dVpwPXyUw

7) Dexter feat. Ahzumjot, Wun Two - Lockdown4Ever: https://youtu.be/7EaQWmV4kEc

8) Leoniden - Alone: https://youtu.be/BgDC6VPx9FQ

9) Fatoni feat. Juse Ju, Mauli, Panik Panzer- Zuhause (prod. by Enaka) - Modus RMX: https://youtu.be/_MQwFBzjRQA

10) QUARANTÄNE ALLSTARS - CORONI MEGAMIX (PROD. BY 5000), Longus Mongus Part: https://www.instagram.com/p/B967hjHo86-/


Sources studies

Aarhus Institute of Advanced Studies, 22.05.2020, Music in the time of corona – research seeks to uncover the global musical pandemic of 2020, https://aias.au.dk/events/show/artikel/music-in-the-time-of-corona-research-seeks-to-uncover-the-global-musical-pandemic-of-2020/.

Jamie Doward, The Guardian, 13.09.2020, Toto, ELO, Queen ... why hits from happier times top Covid lockdown playlists, https://www.theguardian.com/music/2020/sep/13/toto-elo-queen-why-hits-from-happier-times-top-covid-lockdown-playlists.


Sources statistics

Statistik 1: https://de.statista.com/statistik/daten/studie/1110712/umfrage/veraenderung-des-konsums-digitaler-medien/

Statistik 2: https://de.statista.com/statistik/daten/studie/1116844/umfrage/haeufigkeit-des-streamings-oder-downloads-von-musik-in-europa-und-den-usa-nach-alter/

Statistik 3: https://de.statista.com/infografik/22699/prognose-zum-globalen-umsatz-mit-digitalen-medien/


Source background music

Link: https://freemusicarchive.org/music/Scott_Holmes/media-music-mix/upbeat-party

Lizenz: https://creativecommons.org/licenses/by-nc/4.0/

Phasing out of the cultural state of emergency – Strategies for music policy makers Part II (EN)
Phasing out of the cultural state of emergency – Strategies for music policy makers Part II (EN)

When talking about returning to a regular live music business mode, there is a broad agreement that there will be no specific Day 1, when live music will return to concert venues with maximal capacities. Rather, the return will likely be characterised by a phase of slow enhancement of capacities. Picking up the arguments and reflections on this topic held at ESNS 2021, the Music Cities Network renews the following questions with regards to the current developments. How can music policy makers facilitate the transition period between zero capacity, reduced capacity and full capacity? Which policies are needed to support the music ecosystem in its quest to return to the stages? Are there already strategies planned on a short/mid/long term level? To discuss these questions, the Music Cities Network invites selected music policy makers and music industry stakeholders to enable a joint discussion.

Speakers: Lex Davidson, Debra King, Jesper Mardahl, Enric Palau, Helen Sildna

This Talk will be held in English and presented by the Music Cities Network.

​Remixing mit Ableton Live
​Remixing mit Ableton Live

How do you create your own remix? How can you edit given audio material and alienate it with effects? What can you do with and from samples in Ableton Live? In this workshop, you'll learn a variety of techniques and applications for creating your own remix in Ableton Live (and learn about new features in Live 11). To participate in this workshop, you should have basic knowledge of Ableton Live. You don't have to be a professional, but you should have already created your own track or know the basics. Since the workshop is conducted online, you will need headphones and a computer with an installed version of Live, preferably Live 11, which you can download for free at www.ableton.com and use for 90 days as a full version.

Speaker: Maya Consuelo Sternel

This Breakout Session will be held in German and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent.

This Breakout Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.
Cologne's music ecosystem in figures
Cologne's music ecosystem in figures

In June 2021, the results of the study on the economic value of music in nine German cities, regions and countries will be published. In advance, Lucas Knoflach (Sound Diplomacy) gives an insight into the figures from Cologne. Heiko Rühl (Socio Cologne e.V.) will present Cologne-specific results of the Initiative Musik's club study. Afterwards, Andreas Füser / KölnBusiness Wirtschaftsförderung will discuss the significance of these figures for the city of Cologne.

The study on the economic value of music was co-commissioned by KölnBusiness Wirtschaftsförderungs-GmbH and is supported by the Initiative Musik with project funds from the Federal Government Commissioner for Culture and the Media.

Speaker: Lucas Knoflach, Heiko Rühl, Andreas Füser

This Expert Session will be held in German and organized in cooperation with KölnBusiness Wirtschaftsförderungs-GmbH.

This Expert Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

New Talent – 5 years of promoting young talent at the c/o pop Convention
New Talent – 5 years of promoting young talent at the c/o pop Convention

Launched as a cooperation between popNRW, the VUT West and the c/o pop Convention 2017, this is now the fifth year that the music industry has come together with young pop music talent from NRW at the c/o pop Convention. With the New Talent program, the young talent is taught practical industry knowledge by experienced professionals: How to promote and market music effectively, how to establish networks, what are the latest developments and trends in new technologies. Reason enough to talk about the development and future of the successful program.

Speakers: Linn Meissner, Arnd Sünner, IUMA, Ralph Christoph
Moderator: Elena Bavandpoori

This Talk will be held in German and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent.

The Talk will not streamed and is only accessible with registration. For the registration you need an account at our convention platform. Here is the platform.

Radio airplay: How to get it and how to own it (EN)
Radio airplay: How to get it and how to own it (EN)

How can you as a band, artist, record label or manager get your music on radio? Getting your music played on radio is not easy, that’s for sure. There are many different ways to get airplayed, from hiring radio promoters to directly approaching radio stations and it also varies across countries. In this session, Jesper Skibsby, WARM’s CEO, will explore the different options and systems there are, how it changes depending on the specific country and why owning your airplay data is so important to get your song played on international radio.

Speaker: Jesper Skibsby

This Expert Session will be held in English and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent.

This Expert Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

Scott Cohen & Antònia Folguera: Staying innovative in times of uncertainty
Scott Cohen & Antònia Folguera: Staying innovative in times of uncertainty

Despite massive crises, the music industry has always managed to adapt and survive - despite taking massive blows in what was once its most profitable sector. The music industry is very dynamic and context-dependent, constantly changing the needs and constraints of its stakeholders. Yet, if anything, its actual value has been enhanced, because it has never been as ubiquitous as it is today. And it doesn't take much imagination to envision the important contribution music will make in the - hopefully soon to come! - in the post-pandemic era in culture, in technology, and in general in our togetherness. Even if it is naïve to expect a return to "business as usual," we are all eagerly awaiting the moment when people try to reclaim their everyday lives. In this case, the question is which innovations will simply fade away while others prove they are here to stay? We want to discuss what these might be with one of the most innovative minds in the music industry. To do so, we've come up with something special: Scott Cohen and Antònia Folguera - or more precisely, their avatars - meet for this conversation in the VR app RAUM: an immersive virtual space where people come together to collaborate and create, interacting with each other as if they were sharing the same space. 100% physical distance and 0% social distance! We stream directly from the app, so all viewers of the c/o pop xoxo livestream can be there. Sounds like the future? Seeing is believing!

Speakers: Scott Cohen, Antònia Folguera

This Keynote Interview will be conducted in English in cooperation with RAUM.

Grimme Online Award 2021: Announcement of nominations
Grimme Online Award 2021: Announcement of nominations

The nominations for the Grimme Online Award 2021 have been announced! Last year, among others, "Das Coronavirus-Update mit Christian Drosten", "Ctrl_F" and "Rezo" could look forward to a GOA, we are excited to see who can hope for a prize this year. The nominees will be introduced by Dr. Frauke Gerlach, director of the Grimme Institute and Vera Lisakowski, head of the Grimme Online Award. In addition to background information on the competition, you'll learn more about offerings on the web that you shouldn't miss in the stream. The announcement of the nominations also marks the start of voting for the audience award. Vote for your favorites at: www.grimme-online-award.de/voting.

Speakers: Dr. Frauke Gerlach, Vera Lisakowski, Prof. Michael Schwertel

This Special will be held in German.

TINCON: How to Twitch & Music
TINCON: How to Twitch & Music

Anyone who still thinks "something to do with gaming?" when they hear "Twitch" should now open their ears and eyes wide. Because for the music industry, donations are buried here. In the US, live stream beat challenges, exclusive Q&As with your favorite artist, or studio room tours via Twitch are already commonplace as a source of income. In Germany, the whole thing is still in its infancy, but a few artists are already taking big steps: "Just chatting" with Bushido or Kool Savas, building beats with Ahzumjot or baking cinnamon buns with BLVTH, Twitch makes it possible. Gen Z is loving it.

TINCON - teenageinternetworkconference - sends c/o pop xoxo what it knows best: young people and info about the Internet. In their sessions, the experts explain to older people & the music industry what they need to know to become Gen Z savvy.

Speaker: Robin Seiler

This Expert Session will be held in German and is organized in cooperation with TINCON – teenageinternetwork conference.


Sources to the session

1) BLVTH: https://www.twitch.tv/blvth_is_not_on_twitch/clip/AwkwardBadPancakeFunRun?filter=clips&range=all&sort=time

2) TolgaFreediver: https://www.twitch.tv/tolgafreediver/clip/AgileGeniusNewtTheTarFu

3) The Voice of Germany: https://www.youtube.com/watch?v=ucZWUac14rk

4) thisEguy: https://www.twitch.tv/thiseguy/clip/ShakingTsundereLocustYouWHY?filter=clips&range=all&sort=time

5) Ninja: https://www.youtube.com/watch?v=P4hk1jPRSrM&t=307s

6) TPAIN: https://www.twitch.tv/tpain/clip/BillowingFancyCormorantPanicBasket?filter=clips&range=all&sort=time

7) Nick Mira: https://www.twitch.tv/nickmira_/clip/ApatheticEnjoyableSandstormPrimeMe?filter=clips&range=all&sort=time

8) Ahzumjot: https://www.twitch.tv/ahzumjot040/clip/EphemeralIronicBeefPlanking-qDYXL1xdaRySvvsf?filter=clips&range=30d&sort=time

9) Yassin: https://www.twitch.tv/yassindope/clip/RenownedColdbloodedSashimiTheRinger?filter=clips&range=all&sort=time

10) Berlin Culture Cast: https://www.youtube.com/watch?v=oEHjvHVWfoc&t=6023s

11) Alligatoah: https://www.youtube.com/watch?v=bfK-ycyL_Pc

12) 16BARS: https://www.youtube.com/watch?v=esXtZ_QTV4Y

13) Metallica Blizzcon: https://www.youtube.com/watch?v=F9eKnOaEBKM


Sources inserts

Rollingstone.com: https://www.rollingstone.com/pro/features/twitch-music-business-economics-1001225/

https://www.musicbusinessworldwide.com/music-now-a-full-blown-category-on-twitch-as-amazon-owned-firm-recruits-for-head-of-artist-relations/

BLVTH Instastory: https://www.instagram.com/stories/highlights/18121902370156919/

Sido Statement: https://www.extratipp.com/tv/rapper-sido-klaas-tv-moderator-heufer-umlauf-moderator-late-night-berlin-prosieben-show-botschaft-stars-ratschlag-90047117.html


Sources statistics

Statistik 1: https://www.statista.com/statistics/1030852/hours-watched-twitch/

Statistik 2: https://de.statista.com/prognosen/999769/deutschland-bezahlen-fuer-videospiel-streaming-seiten


Source background music

Link: https://freemusicarchive.org/music/Blue_Dot_Sessions/Banana_Cream/Lost_Shoe

Lizenz: https://creativecommons.org/licenses/by-nc/4.0/

Save Our Sounds – Foundations to safeguard our club and live music culture
Save Our Sounds – Foundations to safeguard our club and live music culture

Germany sees itself as a nation of culture; as the land of poets and thinkers, in which culture plays a major role in social life. However, the understanding of culture – that is, the understanding of what is considered artistically valuable, worthy of protection and worthy of support – has not changed significantly since the end of the 19th century, and mostly encompasses what is commonly summarized as high culture. The areas of live music venues and live culture are not considered there, although they have developed into a formative component of cultural identity in Germany over the past decades. With the establishment of the Bundesstiftung LiveKultur, a nationwide foundation for securing spaces for music clubs and festivals – and thus for live music venues and live culture as an integral part of our cultural landscape – is being launched for the first time. In recent years, several foundations with a regional focus have already addressed this issue. With representatives of the Bundesstiftung LiveKultur, the Leipziger Clubstiftung, the Hamburger Clubstiftung, the Rockstiftung Hannover and the Tresor Berlin Foundation, we will discuss, among other things, whether foundations are the appropriate means to secure spaces for live and club culture in our cities and what role they can play in the change of our concept of culture.

Speakers: Terry Krug, Steffen Kache, Dimitri Hegemann, Karsten Schölermann
Moderator: Anna Blaich

This Talk will be held in German and is presented by LiveKomm – LiveMusikKommission e.V. and the Bundesstiftung LiveKultur.

This Talk will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

Music, Makers & Machines – A History of Electronic Music on Google Arts & Culture
Music, Makers & Machines – A History of Electronic Music on Google Arts & Culture

Music, Makers & Machines is the first comprehensive overview of a music movement presented on Google Arts & Culture. Working with over 58 international cultural institutions and partners from the music industry, the project presents an immersive online exhibition on the pioneers and the most legendary instruments as well as highlighting contemporary trends, places, artists and technological turning points. Music, Makers & Machines was launched to celebrate the history and legacy of electronic music, including an emphasis on the “behind the scenes”, diversity in electronic music, the queer roots, the female pioneers, and the black origins. Using a few such examples, we want to show what can happen when the cultural expertise of our partners and the latest technical capabilities interact.

About Google Arts & Culture
Google Arts & Culture has been working with over 2000 cultural organizations from over 80 countries since 2011. The online platform and app enables users to explore the cultural treasures of the world with just one click. On Google Arts & Culture you will find more than 200,000 works of art, over 6 million photos, videos, manuscripts and other documents on topics related to art, culture and history. The online exhibitions are available to all users online and free of charge on the Internet and via the Google Arts & Culture app for Android and iOS.

Speakers: Kiki Ganzemüller, Klaus Hans Teuschler

This Expert Session will be held in German and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent.

This Expert Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

Let's talk about money – Funding for popular music in Germany
Let's talk about money – Funding for popular music in Germany

Besides skills and contacts, one thing is important for professional musicians: money. Things like studio recordings, music videos or tours cost money before they bring in any, and often the expense is higher than the return. That's why there are various funding programs for music projects in Germany. But what does "project funding" actually mean and who can apply for it? These and other questions will be answered in this insight into the pop funding landscape.

Speaker: Kerstin Mayer

This Breakout Session will be held in German and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent.

This Breakout Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

How to sync in GSA Vol. 2: Best practices, sync strategies and dos and don’ts (focus on brands & advertising) (EN)
How to sync in GSA Vol. 2: Best practices, sync strategies and dos and don’ts (focus on brands & advertising) (EN)

Following the success of last year’s workshop on music synchronization for film and tv in German speaking countries, c/o pop xoxo and CNM joined forces again to offer the 2nd volume of an Expert Session focused on music sync. This year's target topic is advertising and brands: two highly experienced professionals will give their insights and tips for building successful strategies in the sector.


Part 1: Music in Advertising: the System, the Players – and You

Markus Linde, independent music consultant and agent, provides an updated view on the processes of music usage in advertising in Germany together with practical advice for working your catalogue. From the original musical idea to the final decision – and how to get a foot in the door.

Speaker: Markus Linde


Part 2: From Music Sync to Audio Strategy for Brands

"Music Sync" is not about selecting the right music for a tv ad campaign anymore. With sound logos, audio branding, podcasts, clubhouse events, artist collaborations and so much more, the need for a holistic audio strategy has become more and more essential for modern brands and companies. Julian Krohn is Creative Director for Music & Audio at Germany's top advertising agency. He will discuss several of his "music & brands" cases, the dos and don'ts of the sync business and will take a deep dive into brands’ music and audio strategies.

Speaker: Julian Krohn


centre national de la musique

This Expert Session will be held in English and is organized in cooperation with the Centre National de la Musique (CNM – Your French Music Partner).

This Expert Session will not be streamed and is only accessible with registration (the number of seats is limited). If you'd like to be a part of this, email Emily Nass at emily.nass@c-o-pop.de.


NEWS: Le Bureau Export has joined the CNM

The CNM takes on the activities and services of Le Bureau Export – the French music export office. The CNM team assists international professionals interested in made-in-France acts. Focusing on Connections and Communication to ensure successful international collaborations for made-in-France projects, the CNM provides a wide range of assistance and services to music professionals around the world.

Connections
Establishing and enriching relationships between international and French professionals:
- Networking events with French industry professionals (in France and abroad)
- Invitations to international festivals and conferences – e.g. Printemps de Bourges, Trans Musicales, Musicora, etc.
- Access to relevant French music professional contacts.

Communication
Providing information about made-in-France artists, their French professional entourage and the French music industry:
- Expert recommendations and assistance for discovering and working with made-in-France artists
- Latest updates on music made in France through our recommendation brand What the France (available in four languages)
- Promotion of made-in-France music via the playlist service What The France
- Information on the French music industry.

Antonia Baum about Eminem
Antonia Baum about Eminem

Antonia Baum on Eminem (KiWi Music Library, Volume 8): How does a woman manage the contortion of loving rap while being permanently insulted? Antonia Baum is a writer, and Eminem was once one of her literary idols. But the world has changed in the meantime, and certain aspects of one's own pop-cultural biography are better left out. So what does Antonia Baum do with this misogynistic, homophobic, white Eminem corpse in her basement twenty years after the rap classic "Stan"? Is the concept of a "corpse in the basement" a good idea? And can it be that Eminem was a genius rapper despite everything?

Speakerin: Antonia Baum
Moderator: Wolfgang Frömberg

This Special (reading) will be held in German.

What is actually going wrong here?
What is actually going wrong here?

With Viva la VUCA! a format debuted at last year's c/o pop xoxo that tried to ask the right questions to make the Next Normal bolder. Interdisciplinary and different. The idea was to find social innovation beyond classic norms and the usual "business as usual." One of the faces of the series was also Christoph Bornschein, a particularly influential digital whisperer for boards of large companies and Dax corporations. Among the clients* of his digital agency TLGG are Montblanc, Lufthansa or Deutsche Bahn and his specialty is the question of how digital can create real added value for products and customers - beyond communication and marketing. Today we want to know from him: What's actually going wrong here? Why does the culture and events industry, despite all its efforts, not manage to be heard and treated in the same way as car manufacturers or airlines?

Speaker: Christoph Bornschein
Moderators: Terry Krug, Ralph Christoph

This Interview will be conducted in German in cooperation with the Clubstiftung Hamburg.

Artist Support System – The Age of Independent Music Artists (EN)
Artist Support System – The Age of Independent Music Artists (EN)

Independent artists and their partners are releasing more music than ever before and their market share is growing year on year. Thanks to social media, streaming and Artist Direct platforms, access to the music market has become much easier. There is much speculation about how Artist Direct platforms will change the music industry. Existing structures are being rethought and tailored to the needs of artists, with fair and transparent remuneration. The business model of Artist Direct platforms, with innovative and intuitive services, is booming. Initially positioned for digital distribution, they have expanded their scope to include relevant and customised solutions: data analytics, physical distribution, CD & vinyl production, neighbouring rights, promotion, marketing, mastering, publishing, financing and much more are part of the services. Independent artists and their partners no longer have to pass through the doors of multiple gatekeepers in order to get their music out into the world and build a fanbase. Ronny Krieger, General Manager Europe, Patreon talks with Sarah Hildering, CEO and Co-Founder LEDO, Colin Schrinner, Head of TuneCore, Germany and Donata Kramarz, Artist at NOSOYO and Co-Founder Kindness Records, about the generation of Do-It-Yourself-Entrepreneurs, current tools, and how artists and their partners can find the necessary support system for a successful career.

Speakers: Sarah Hildering, Colin Schrinner, Donata Kramarz
Moderator: Ronny Krieger

This Expert Session will be held in English and is part of the second VUT Indie Days Köln.

This Expert Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

Empowerment: Women* in the music business – Safe Space #2
Empowerment: Women* in the music business – Safe Space #2

After the first Safe Space at last year's c/o pop xoxo, the situation has not changed significantly in 2021: Women* are still severely underrepresented in the music industry. This is often also due to a lack of visibility. There are too few visible female role models. Women* are also significantly underrepresented in networking - in contrast to their male colleagues. The network musicNRWwomen* wants to change this. We invite you to join us for a second exchange in Safe Space and get to know two great women and role models: Amilli is a singer from Bochum and at the latest since she won the 1LIVE Krone in 2018 and the popNRW award in 2019, it is clear that she is no longer easy to imagine the music world without her. On her current EP, she also deals with feminist issues, among other things.

The radio, and television presenter Bianca Hauda (ARTE TWIST) is already there for the second time. She interviews Amilli and talks to her about empowerment, the life of a female musician, touring, networking, sexism, producing music herself and planned new releases. Afterwards you can ask your questions.

This Breakout Session is designed as a safe space and is for anyone who identifies as female as well as non-binary, trans, intergender, and gender fluid people.

Speakers: Amilli, Bianca Hauda

This Breakout Session will be held in German and presented by musicNRWwomen* and Music Women* Germany and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent. This measure is implemented in cooperation with the Reeperbahn Festival as part of the project to strengthen Germany as a location for music culture and music business – Reeperbahn Festival, Diversity, Internationalization, Gender Equality, Excellence and Networking.

This Breakout Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

Forum Musikwirtschaft zur Corona-Pandemie und ihren Auswirkungen
Forum Musikwirtschaft zur Corona-Pandemie und ihren Auswirkungen

Bridging Aid I, II and III, November and December Aid, New Start Aid, NEUSTART KULTUR I, aid programs of the federal states - the funding cornucopia is full and one would actually think that the federal and state governments have done enough so that everyone can survive the economic consequences of the Corona crisis well. How can it be, one might ask, that many sectors of the economy, such as numerous business sectors of the music industry, nevertheless criticize the considerable aid packages, consider them insufficient and make further demands? The Forum Music Industry explains its foundation and shows why a "new start for music" will fail without improvements to the current aid packages and further support measures. The Forum Music Industry consists of the seven most important associations in the sector: BDKV (Federal Association of the Concert and Event Industry), BVMI (Federal Association of the Music Industry), DMV (German Music Publishers Association), IMUC (Interest Group Music Managers & Consultants), LIVEKOMM (Association of Music Venues in Germany), SOMM (Society Of Music Merchants) and VUT (Association of Independent Music Entrepreneurs). It thus encompasses the key sectors of the music industry and sees itself as a discourse space in which central issues of the music industry are identified and discussed in order to address them to politicians and the public.

Speaker*innen: Pamela Schobeß, Birgit Böcher, Daniel Knöll
Moderator: Frank Kühl

This Talk will be held in German and is part of the second VUT Indie Days Köln.

Which way to the exit, please? The Use of Technology in Pandemic Response
Which way to the exit, please? The Use of Technology in Pandemic Response

Recently, it was announced what had been clear for a long time: music festivals will not be able to take place as usual this summer either, and the cultural and event industry is down in other respects as well; the "first-in, last-out" scenario that started in March 2020 is unfortunately a bitter reality and will remain so for a while. There has been and continues to be a lot of talk about policy mistakes and failures in terms of strategies and scenarios for the resumption of cultural operations - but is everyone talking about the same thing here. The fact that a comprehensive strategy for combating the pandemic and its consequences would absolutely have to include the use of new technologies - keyword: digital contact tracing - has been a recurring theme of late.

Professor Christiane Woopen, Chairwoman of the European Ethics Council and member of the NRW Corona Expert Council, recently put it in very drastic terms: "I think (...) we must introduce a new technology if it is a helpful building block in the fight against the pandemic and makes it possible to restrict the freedoms and rights of citizens as little and as briefly as possible," she said in an interview with the Kölner Staatsanzeiger. And further: "This is not even a question of weighing. It's an ethical imperative."

So where are we on this issue right now? What has the Corona-Warnapp possibly been missing, what improvements will its forthcoming new feature bring? Should additional tools such as the Luca or Recover app come into play, and what conditions would need to be in place to make that happen? Why is policymakers having such a hard time getting these tools to work faster? What - possibly systemic - obstacles stand in our way?

Speakers: Prof. Dr. Andreas Meyer-Falcke, Dr. Nicole Grünewald, Jan Kus, Mankel Brinkmann

This Talk will be held in German and is organized in cooperation with the Media, Cultural and Creative Industries Sector Committee of the Cologne Chamber of Industry and Commerce.

Playlist Marketing: How do I get my first playlist placements?
Playlist Marketing: How do I get my first playlist placements?

This Breakout Session is about exactly this question that so many aspiring musicians ask themselves. Without beating around the bush, David finally brings light into the darkness with experiences and tips from his own music career. A pragmatic step-by-step guide for Spotify, SubmitHub and Co. is the goal of the session. As part of this, the following questions will be answered: What types of playlists are there and where are the differences? What does "playlist suitability" mean for my own music? How do I get playlist curators to actually listen to my songs? How do I improve my chances of being added to playlists? At what point does a steady income from playlist streams become realistic? Of course, you can also ask David other questions. We look forward to hearing from you!

Speaker: David Nienhaus

This Breakout Session will be held in German and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent.

This Breakout Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

On the way to a digital copyright society?
On the way to a digital copyright society?

No one knows for sure at the time of laying down this program what developments will still occur in the course of the (binding) national implementation of the European Copyright Directive on the home straight, what concerns will be expressed, what coalitions will be formed, and what mobilizations of which scenes and/or sub-publics will take place. What can be said for sure: It is complicated. Representatives and associations of creators, performers and their exploiters have fought for years to set the course, the concrete form of which they are now arguing about behind the scenes. Meanwhile, there are cautious signs of a rapprochement between representatives of creators and network policy. Taking music as a starting point, we take a look at the current discourse. What is being fought over, who is fighting with whom, what is the relationship between creators and digital society?

Speakers: Dr. Volker Grassmuck, Matthias Hornschuh
Moderator: Dr. Anke Schierholz

This Expert Session will be held in German and presented by CREATIVE.NRW.

This Expert Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

Ping pong with Bosse
Ping pong with Bosse

Bianca Hauda meets Axel Bosse for the Federal Youth Games in table tennis! In the process, the two also train their motor skills: does the brain-hand coordination work? At the same time battling band names and watching the ball, or dropping favorite festivals during the exchange of blows, which they unfortunately had to miss in the last months. And what is Aki actually doing in Lockdown right now? Can we expect a new album this year? Is table tennis more meditative or annoying? Questions over questions, and who won? See it here...

Speakers: Axel Bosse, Bianca Hauda

This Special will be held in German.

The Music Universe
The Music Universe

Listeners, musicians, music labels, publishers, radio stations, streaming services, record stores, concert promoters and collecting societies - they are all part of the music universe. But there are also numerous other planets. The music universe gives an overview of the most important elements and actors of the "music industry" system. It shows what relationships the planets have with one another and ultimately answers a very central question: who actually pays whom?

Speaker: Jörg Heidemann

Here's the music universe overview for download in portrait format.
Here's the music universe overview for download in landscape format.

This Expert Session will be held in German, is part of the second VUT Indie Days Köln and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent.

This Expert Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

Club Study 2021: Initial presentation and discussion of key findings
Club Study 2021: Initial presentation and discussion of key findings

In October 2020, the Initiative Musik conducted the first nationwide survey on the situation of music venues in Germany as part of the Club Study. Thanks to a great willingness to participate among operators and the support of regional and national associations, meaningful data is now available for a comprehensive stocktaking. The club study will be published in spring 2021.

At the c/o pop Convention, we would like to present the key findings of the study. They give us a picture of the "normal state" before Corona and how things basically stand with music venues in Germany: how many are there and where? How are these establishments structured and what distinguishes them? In addition to the economic importance of music venues, their cultural and social contribution will be examined. Due to the current situation, the study will also look at the initial effects of the pandemic on venues and how far the road back to "normal" is. Finally, the club study provides information on where the greatest needs of music venues lie and how they and the musical and cultural diversity they create can be sustainably supported and promoted.

Following the presentation, we would like to broaden the perspective through four expert:inside talks. In them, guests from politics, the federal government and LiveKomm will explain what the results mean to them. What fundamental conclusions can be drawn about the work, structure and understanding of venues as cultural venues? What recommendations for action do the experts see from their respective perspectives and to whom should these be directed?

Speakers: Heiko Rühl, Caren Lay, Julia von Wild, Lisa Andersohn, Martin Eifler
Moderation: Ina Plodroch

The Initiative Musik is the central funding institution of the German government and the music industry for the German music industry. We strengthen the presentation and dissemination of music from Germany at home and abroad. Our programs and projects focus on supporting newcomers, musicians with a migration background, live music clubs and music companies, as well as the development of sustainable nationwide structures for rock, pop and jazz.

This Talk will be held in German and is organized in cooperation with Initiative Musik.

Going International: Export Strategies for Newcomers
Going International: Export Strategies for Newcomers

This session will present approaches to export strategies for newcomers. Fabian Till Reinkenhoff from the band Darjeeling will report on how an international orientation can succeed on one's own, which questions artists should ask themselves at the beginning and which requirements are helpful in order to gain a foothold abroad. In addition, Philipp Jacob Pahl, Managing Director of Budde Talent Agency, will provide insight into how an agency can combine communications management, live/booking and public relations from a single source as an external partner in order to implement successful export strategies for artists.

The session will be moderated by Julia Waldmann, who, as project manager, is in charge of the International Tour Funding, one of the funding programs with which the Initiative Musik supports musicians financially in the realization of their international tours/projects.

The event is primarily aimed at newcomer musicians. Michael Wallies, Head of Press and Public Relations at Initiative Musik, will begin by introducing the nationwide funding organization and its offerings for musicians. At the end of the session, there will be enough time for a Q&A session, where the speakers can answer questions from the participants and give tips for their projects.

Speakers: Fabian Till Reinkenhoff, Philipp Jacob-Pahl, Michael Wallies
Moderation: Julia Waldmann

This Breakout Session will be held in German and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent in cooperation with Initiative Musik.

The Initiative Musik is the central funding institution of the German government and the music industry for the German music industry. We strengthen the presentation and dissemination of music from Germany at home and abroad. Our programs and projects focus on supporting newcomers, musicians with a migration background, live music clubs and music companies, as well as the development of sustainable nationwide structures for rock, pop and jazz.

This Breakout Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

Presentation of the continuing education program
Presentation of the continuing education program "Transformation Manager for Sustainable Culture

The cultural and media sectors play a crucial role in the necessary transformation of society into a climate-friendly society. However, in order to fill this role, there is a need for experts who can provide advice on cultural and media productions. Together with its partners c/o pop Convention, IHK Cologne and the EnergieAgentur.NRW, the Aktionsnetzwerk Nachhaltigkeit in Culture and Media has created a training program to support motivated actors in assuming and fulfilling this transformative role. The aim of the program is to impart knowledge on how cultural institutions and media productions can take the path to greater sustainability. In addition to imparting knowledge, the program also serves as a networking opportunity for actors among themselves and with experts.

Graduates will be able to use their knowledge as transformation managers and sustainability ambassadors to initiate and implement processes and projects in institutions that serve as role models for the sector and, beyond that, for a climate-friendly society.

A pilot project with 25 participants will be carried out this spring. The official start of the training will then be in the fall of 2021. For more information please click on the link below.

Speakers: Jacob Sylvester Bilabel, Maximilian Kromer, Dr. Ulrich Soénius, Ralph Christoph

This Expert Session will be held in German.

This Expert Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

AK Connecting Smart Music Cities and Regions
AK Connecting Smart Music Cities and Regions

In the working group for the nationwide exchange of the music industry "Connecting Smart Music Cities and Regions" of BV Pop, pop promoters, actors from the music industry, science and networks as well as representatives from politics and administration meet to exchange experiences, pain points and best practice models, for example with regard to the cooperation with administration and politics. The focus is as much on the exchange between urban and rural areas as on the exchange between music cities. The working group came into being in response to an increasing need for nationwide networking and cooperation between individual metropolises and regions. The goals of the working group are to improve the cooperation between cities and surrounding areas in order to increase the visibility of popular music culture, to present a networking platform that also motivates artists to participate, to evaluate the digital transformation during the Corona crisis, and to work out support and financial structures for solo self-employed artists under the expert advice of the GMM.

This session is divided into two parts:

Part 1: On digitalization during the corona crisis.
Part 2: On the situation of solo self-employed people


Part 1: On Digitization in the Corona Crisis

This Network Summit of the working group "Connecting Smart Music Cities and Regions" addresses the interactions between digitalization and the corona crisis. Moderated by Olaf Kretschmar (Berlin Music Commission, BV POP), Walter Ercolino (Pop-Büro Region Stuttgart), Claudia Schwarz (MusicTech Germany) and Frank Sonder (TEDx Speaker | Host | Creator) will share their perspectives and experiences on the topic and engage in an exchange with the participants. Questions will be addressed such as: What has the crisis taught us? What are the prospects for the future? Which tools will accompany us beyond the crisis and which are missing?

Speakers: Walter Ercolino, Claudia Schwarz, Frank Sonder
Moderator: Olaf Kretschmar

The topic will be discussed further in our session Once upon a time only digital - successful formats for online events with a focus on digital events & best practices starting at 3pm.


Part 2: The situation of the solo self-employed

This Network Summit of the working group "Connecting Smart Music Cities and Regions" is the prelude to a campaign on the role of solo self-employed in the music industry in cooperation with the expert committee "Music Networks" of the Gesellschaft für Musikwirtschafts- und Musikkulturforschung GMM e.V. It focuses on the situation of solo self-employed in Germany in the context of the corona crisis. After an introduction on the development of solo self-employment and the role of solo self-employed in the music industry by Univ.-Prof. Dr. phil. habil. Carsten Winter, funding consultant Rosita Kuerbis will present funding opportunities for solo self-employed artists before singer Gloria Blau will give input from the perspective of solo self-employed artists. Following the short inputs (each about 10 minutes), questions will be discussed in plenary with the participants. These are questions such as: Why is the number of solo self-employed artists increasing and what is the special pioneering role of the music industry and music culture in this context? Why does the support of ever-larger numbers of solo self-employed people pose a new structural challenge? Are support offers at the federal level suitable for solo self-employed to be able to achieve a new start, to professionalize themselves in the long term and to network with the industry? To what extent are support offers at the federal level suitable for solo self-employed people to achieve a new start, to professionalize themselves in the long term and to network with the industry? What platforms, networking structures, communication tools and instruments exist for solo self-employed and where is there a need for improvement?

Speakers: Dr. phil. habil. Carsten Winter, Rosita Kuerbis, Gloria Blau
Moderation: Olaf Kretschmar

This Breakout Session will be held in German and is presented by Bundesverband Popularmusik e.V. (BV POP).

This Breakout Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

Pop, Politics & Society
Pop, Politics & Society

On the occasion of the 2021 federal election, the Bundesverband Popularmusik e.V. (BV POP) has developed election test stones: a questionnaire has been created that asks for concrete positions of the parties on topics of pop music and pop culture. BV POP takes this as an opportunity to talk about pop and its position in politics and society. What status does pop have in politics and society, and is pop being promoted accordingly in Germany?

Speaker: Marcus S. Kleiner, Walter Ercolino

This Breakout Session will be held in German and is presented by Bundesverband Popularmusik e.V. (BV POP).

This Breakout Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

Suddenly only digital – successful formats for online events
Suddenly only digital – successful formats for online events

Analog cultural exchange is still sorely missed, but in the meantime countless very successful digital event formats have been and are being implemented. In this session, we take a look at the musical youth project for young refugees, the "collective practices" event that brought together cultural actors in a wide variety of formats, and the c/o pop itself. What are the lessons learned from all the digital events? How exactly did the implementation go, and what can we take away from them for the future? After a brief presentation of the individual formats, the subsequent discussion will also be open to questions and contributions from interested participants.

Speakers: Andrea Goetzke, Rica Blunck
Moderator: Kirsten Grebasch

This Breakout Session will be held in German and is presented by Bundesverband Popularmusik e.V. (BV POP).

This Breakout Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

Independent together: Make your music heard – with the right DIY tools and a strong community
Independent together: Make your music heard – with the right DIY tools and a strong community

We believe that musical talent should be supported and strengthened - regardless of genre, style, identity or orientation. You believe that too, but you lack the right strategies and contacts to put your individual music career on a stable footing? In our MusicHub session we will give you a lot of ideas and suggestions on how to navigate through the music industry on your own or with the support of a community, the right partners and intuitive DIY tools. We support you in your independence: You can fully develop your creative potential, distribute your music independently release by release and keep full control over your rights.

Together we ask the right questions: How do you define success and your personal, realistic goals? What do you do alone and where do you need support? How do you find the right partners and a strong community to help you and your music grow? Who is your (desired) target group and how do you reach and convince them of your music? How do you develop your release strategy with the appropriate stories? How do you build your own musician brand?

Speakers: Ariane Petschow, Florian von Hoyer, Maïa Heidling

This Breakout Session is presented by MusicHub.

This Breakout Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

OrchardGo: Social and Streaming Insights On The Go
OrchardGo: Social and Streaming Insights On The Go

The Orchard has always been invested in data-driven technology that empowers creatives. During a time when there is a heightened focus on social and digital engagement, The Orchard’s mobile app, OrchardGo, brings artists closer to fans. With OrchardGo, The Orchard’s distributed artists, labels, and their teams have access to a cohesive visualization of song streaming insights as well as their full social media landscape. The Orchard team will walk through the app’s newest features and show how artists and labels can utilize each to make informative release and marketing decisions.

Speakers: Anja Toldrian, Simon Semrau

This Expert Session will be held in English and is presented by The Orchard.

This Expert Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

Wunderkinder – German Music Talent: Matchmaking Session (by invitation only)
Wunderkinder – German Music Talent: Matchmaking Session (by invitation only)

The "Wunderkinder - German Music Talent" music export project presents particularly promising German music talents who have extraordinary potential for an international career. In the context of a (digital) showcase and a matchmaking event in front of and with international talent buyers, the aim is to help them make the leap into the international market. The project was launched in 2013 by the makers of the Reeperbahn Festival and was also held in Cologne for the second time in 2020 as part of c/o pop xoxo.

This session will be held in English and not be streamed. It is open to invited participants only.

Kickin' ass for the playing class! On the foundation of the PRO MUSIK association – Talkin Tacheles with I'M SOUND
Kickin' ass for the playing class! On the foundation of the PRO MUSIK association – Talkin Tacheles with I'M SOUND

It's about time. And it's basically very simple. Musicians need a collective voice. PRO MUSIK – the Association of Independent Musicians – is this voice of solidarity of the independent music scene. Independent of genre and nationwide. PRO MUSIK stands up for better working conditions, for better social security, for social and political recognition of the work of all freelance musicians. Shortly before the upcoming official membership opening of the association on May 1, 2021, PRO MUSIK and I'M SOUND (insurance for music on the circuit) want to use the platform of the c/o pop xoxo to explain who is behind the association, what goals are to be achieved with what means and, last but not least, what concrete benefits membership brings. It applies. Now!

Speakers: Axel Müller, Ella Rohwer
Moderator: Janina Klabes

This Expert Session will be held in German and presented by PRO MUSIK and I’M SOUND.

This Expert Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

Thinking utopias: What could the music industry of the future look like?
Thinking utopias: What could the music industry of the future look like?

In keeping with Earth Day, we want to think about the future with you: What could the perfect music industry look like in 15 years? How can it be sustainable, fair and creative? In small groups we will guide you step by step in thinking about utopia, so you don't need any prior knowledge – just a little imagination.

We have prepared the following topics:
Mobility // Digital // Merch // Consumption // Positioning // Events // Mission

Finally, we'll introduce you to a few good practices – so you can start getting closer to your vision right away.

This Breakout Session will be held in German and is presented by Music Declares Emergency Germany. Music Declares Emergency is a community of artists, organizations, and music industry players working to protect the planet and as part of the climate movement to raise awareness about the climate emergency and aim for immediate action.

This Breakout Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.

Opening c/o pop xoxo 2021
Opening c/o pop xoxo 2021

We open the c/o pop xoxo 2021 – two days Festival, three days Convention!

Speaker*innen: Tina Sikorski, Ralph Christoph
Moderator*innen: Elena Bavandpoori, Tilmann Köllner