Despite massive crises, the music industry has always managed to adapt and survive - despite taking massive blows in what was once its most profitable sector. The music industry is very dynamic and context-dependent, constantly changing the needs and constraints of its stakeholders. Yet, if anything, its actual value has been enhanced, because it has never been as ubiquitous as it is today. And it doesn't take much imagination to envision the important contribution music will make in the - hopefully soon to come! - in the post-pandemic era in culture, in technology, and in general in our togetherness. Even if it is naïve to expect a return to "business as usual," we are all eagerly awaiting the moment when people try to reclaim their everyday lives. In this case, the question is which innovations will simply fade away while others prove they are here to stay? We want to discuss what these might be with one of the most innovative minds in the music industry. To do so, we've come up with something special: Scott Cohen and Antònia Folguera - or more precisely, their avatars - meet for this conversation in the VR app RAUM: an immersive virtual space where people come together to collaborate and create, interacting with each other as if they were sharing the same space. 100% physical distance and 0% social distance! We stream directly from the app, so all viewers of the c/o pop xoxo livestream can be there. Sounds like the future? Seeing is believing!
This Keynote Interview will be conducted in English in cooperation with RAUM.