Music trends on TikTok: The dynamics behind it
Music trends on TikTok: The dynamics behind it

TikTok's creative DNA is heavily influenced by music. The leading mobile short video platform is revolutionizing the way people discover music by simplifying hits from today and yesterday into sounds. When music is this compact and viral, it influences everything it comes into contact with: brands, consumers, producers, publishers and artists. In his talk, Andreas Hänisch, Label Partnerships Manager at TikTok, explains the dynamics behind it.

Speaker: Andreas Hänisch

This Expert Session will be held in German and is hosted by popNRW, VUT West and c/o pop Convention as part of New Talent.

This Expert Session will not be streamed and is only accessible with registration (the number of seats is limited). To register, you need an account on our Convention platform. After registering, you can sign up for this and all other sessions and also network and share with other attendees. Here is the platform.