Are city magazines next in the media graveyard alongside Spex, Groove, Intro & Co? Somewhere between culture tips, reviews and the twelve best ice cream parlors. How will people in big cities like Cologne or Berlin be reached in 2021? Website, app, newsletter or social media? Is it even possible to monetize this content? And is a city magazine still needed at all? Many questions, one talk, we serve up your answers.
This Talk will be held in German and presented by ASK HELMUT & Rausgegangen.