INDUSTRY MEETING FOR BRANDS, AGENCIES AND THE MUSIC INDUSTRY: BRANDS & MUSIC
The connections between brands and music are becoming increasingly tight, and cooperations increasingly diverse. The big brands have firmly incorporated music sponsoring into their marketing strategies, the use of music and songs in advertising and film is on the rise, influencer marketing is a given part of the mix. Agencies create innovative formats online and offline, create new platforms and allow new forms of cooperation to emerge. In short: the cooperation between the music industry and the advertising industry is established. And it is fully accepted by fans - provided it is well done and offers added value. Ideally, a win-win-win situation is created - for artists, for brands, and for fans.
On Thursday, May 2, 2019, the BRANDS & MUSIC programming section will bring together all those who are contributing to the success of such mutually enriching cooperations: advertisers, marketers, media makers, the music industry and the advertising industry. Over the course of an entire day, we will offer insights into the relevant topics and present cases, we will discuss the status quo and the future of the connection between music and brands with agencies, companies, managers and music makers.
BRANDS & MUSIC IS ORGANIZED BY THE AGENCY LAUTSTARK IN COOPERATION WITH THE C/O POP CONVENTION 2019.
FORUM FOR CREATIVITY AND DIGITAL TECHNOLOGIES: DIGITAL MUSIC
Since the beginning of digitalization, the music industry has been an engine of key technological developments and trends to develop new business models and revenue opportunities for creative professionals. For the programming section DIGITAL MUSIC, the c/o pop Convention 2019 will bring together professionals from the music, creative and digital industries to discuss key issues and challenges facing the music industry in the digital age. The latest technological findings, developments, and visions from the perspective of the music industry will be highlighted in various thematic focuses. Simultaneously, the aim is to develop recommendations for political action that focus on creative people and their interests.
In addition, Digital Music sees itself as a platform for players from the music, digital and creative industries of the State of North Rhine-Westphalia. On May 2 and 3, 2019, North Rhine-Westphalia's innovation drivers are invited to present their digital services, technologies, and business areas and jointly develop new solutions.
THE NETWORK PLATFORM: EXCHANGE & CONNECT
Networks are the main arteries in the globalized field of action and work of the creative and music industries. Be it in the local or transatlantic network of music creators and consumers, of business and politics, of institutions and companies - the exchange of knowledge and information is more important than ever.
Within the EXCHANGE & CONNECT section, we will be presenting examples of how networks occupy and deal with topics, how they are used to articulate and disseminate interests, and how they generate new ideas and at times also add new value.
These are some of the topics that will be discussed on May 2 and 3, 2019: What is the significance of a night economy for cities and regions? Do we need a night policy in addition to cultural policy, and what might this look like? How can we move from a strategy of prevention to one of empowerment? What concepts are there to protect live music venues from the spiral of gentrification? Are live music venues cultural assets and therefore worth protecting? How can networks be used wisely to set the right course?
PRACTICAL INDUSTRY EXPERTISE: NEW TALENT
To bring music successfully into the world, more precisely into the world of media and social networks, to the shops, clubs, and concert halls - that is the job of music managers, bookers, and promoters or label operators. But not every musician and every small label can afford to have all these experts work for them, but they have to take on these jobs themselves. This is not an easy undertaking, especially since most of them only want one thing: to make their music. That's why basic knowledge from and about the music industry can't hurt, and you also need to get in contact with them and maintain it.
On Friday, May 3, 2019, as part of the c/o pop Convention, in the NEW TALENT program section we will once again impart practical industry expertise, establish networks and offer assistance. Experts will share their knowledge and advice with you, and you will learn how you can effectively promote and market your music.
NEW TALENT IS BEING ORGANIZED BY POPNRW - PROMOTING YOUNG MUSICIANS IN NRW AND VUT WEST AS PART OF THE C/O POP CONVENTION 2019.
After the c/o pop Convention is before the c/o pop Convention: This is especially true this time - since the next edition will take place on May 2 and 3, 2019, which is just about five months from now!
In its four programming areas DIGITAL MUSIC, BRANDS & MUSIC, EXCHANGE & CONNECT and NEW TALENT, the c/o pop Convention 2019 will focus on how the ecosystem of the music industry can be made sustainable.
EARLY BIRD TICKETS AVAILABLE!
The sooner, the better the deal! You can get EARLY BIRD TICKTES now: Aside from 2-DAY-PASSES for the c/o pop Convention at a price of 85 euros, there are also COMBO TICKETS: For just 130 euros you can get access to all the events of the c/o pop Convention and all the concerts of the c/o pop Festival from May 1 to May 5, 2019! Don't hesitate too long: Early Bird Tickets will only be available until January 29, 2019.
The speakers will be outstanding and international. Three speakers have already been confirmed.
SUSAN ROGERS has worked as a producer and studio engineer with Prince for many years but was also involved in productions of artists such as David Byrne and Tricky. As a professor for Music Production & Engineering at Berklee College of Music, Boston, she shares her knowledge with others.
After years working as marketing manager and music supervisor at Warp Records and Warp Films respectively, PHIL CANNING now serves as Creative Manager for Film at Universal Music in London, where he is marketing one of the largest and most prestigious music catalogues to the British film industry. As a freelance music supervisor, he has provided music to several award-winning films and was nominated for Music Supervisor of the Year at the Music Week Sync Awards 2018.
ALY GILLANI is the European Label Rep for Bandcamp, the global music community where fans can discover new artists, get in contact with them and directly compensate them for their work. He is also the founder of First Word Records, home to acts such as Children Of Zeus, Tall Black Guy, Eric Lau, Kaidi Tatham, Darkhouse Family and many more.
LOOKING BACK, LOOKING FORWARD!
You can get a small impression of the inspiring events at the c/o pop Convention 2018 from our recap video featuring statements from Paul Pacifico (AIM - Association of Independent Music), Paula Schwarz (The World Datanomic Forum), Rachel Sibley (Singularity University California), Josin (musician & producer) and Antònia Folguera (Sónar+D). For Paul Pacifico, the c/o pop Convention is "one of my favorite festivals and conferences of the year". The c/o pop Convention 2019 will be similar, but completely different - once again at the IHK Cologne, but this time in the heart of spring on May 2 and 3!
VOTE FOR C/O POP!
The c/o pop Festival is nominated in two categories at the EUROPEAN FESTIVAL AWARDS: "Best Indoor Festival" and "Best Small Festival". You can still vote for your favourite festival until November 30 here. Thank you very much for your support! The award ceremony will take place on January 16th, 2019 in Groningen/Netherlands as part of the opening of the Eurosonic Noorderslag - we hope that we and you will have a cause to celebrate on that day. Keep your fingers crossed!
The recap video of the c/o pop Convention 2018 with Paul Pacifico (AIM, the Association of Independent Music), Paula Schwarz (The World Datanomic Forum), Rachel Sibley (Singularity University California), Josin (Musikerin & Produzentin) and Antònia Folguera (Sónar+D).
Keynotes, panels and talks on topics such as The Future of Spaces, NRW culture and club culture, Sync, Brexit, networking at Börsenplatz, live music from CARI CARI and KESHAVARA, interviews in the tbd. film studio, Art@Tech Exhibition, Kick Off muisicNRWwomen, press conference with C11 (Cologne Composer Collective), workshops for industry newcomers and much more.
Foto credits: ©Anna Jaissle, ©Büro Pong
Topic Thread „The Future Of Spaces: Von Räumen für Neue Arbeit“
The INTERACTIVE topic thread "The Future Of Spaces: Von Räumen für Neue Arbeit” (About Rooms for New Work) at the c/o pop Convention on Thursday, August 30, is hosted by CREATIVE.NRW. It will explore both analog and algorithmic spaces and bring together new insights and specific best practices within a comprehensive concept of space.
The international impulse and kick-off comes from Rachel Sibley (Singularity University California), marketing strategist, futurist, and expert for immersive technologies, in particular, augmented and virtual reality. In her speech, she will address the areas where AR and VR are already pushing the boundaries of what is possible and what ethical standards are needed for the gradual integration of these technologies into our daily working lives.
The panel "The Future of Spaces – Arbeit als (Er)Lebensraum", presented by Anja Backhaus, is dedicated to the interface of the digital and the analog: What kind of organization and structure is required to establish high-performance spaces? How are new technologies helping to create these environments? Other participants: Marc T. Nicolaisen, Director Customer Experience of Steelcase, and Verena Augustin, Studio Director IXDS in Berlin.
The interactive session "The Future of Spaces - Spaces for New Work" deals with the question of how an optimized cultural-social space for high-performance working atmospheres can be developed in addition to the optimized virtual-technological workspace. Participants are: Peter Schreck (idea republic), Anke Johannsen (composer, pianist, and singer), Thomas Klug (cogitamus), Doris Hallerbach (Deutsche Telekom AG) and Judith Behmer (rheingold).
Ralf Nähring, managing director of dreiform, and Marc Flören and Robert Milost, partners of pointreef, will present exciting models of success and current developments at "The Future of Spaces – Best Practices”.
Panel „Is AI reshaping or destroying the music industry?“ (The Future of Competencies)
Will artificial intelligence transform or destroy the music industry? This provocative question will be the subject of the panel in INTERACTIVE's topic thread "The Future of Competencies" on Thursday, August 30. Where some might see creative possibilities that have never been explored before, others may fear that musicians, managers, agents, labels, journalists and all other members of the music industry value chain will become redundant. But from making music to music recommendations and discoveries to hyper-personalized listening experiences, there is certainly an AI application that can support or transform these areas.
Have a discussion with our international guests about whether artificial intelligence should delight or frighten us: Dr. Òscar Celma, Head of Research at Pandora Music Recommendation Service, Inderjit Birdee, Head of Strategy at A.I. Music, who are introducing Artificial Intelligence into music production, and Rachel Falconer, Innovation Consultant and Digital Art Consultant at Goldsmiths Digital Studios. Moderated by Antònia Folguera, Content Curator at Sónar+D.
Presented by We Are Europe and co-curated by Sónar+D.
EXCHANGE & CONNECT
Speed Briefing „Top 5 Streaming Challenges“
In a sixty-minute long speed briefing on Friday, August 31, as part of EXCHANGE & CONNECT, Chris Cooke, MD and Business Editor of CMU Insights, will present five key challenges that the extended music streaming industry – including artists, songwriter, labels, publishers, incorporations and the streaming platforms themselves – must tackle. The speed briefing is based on the book “Dissecting The Digital Dollar” which was released earlier this ear by CMU Insights and MMF UK.
tbd. is back
The summer break is over: tbd., the talk show format for digital nomads, pop culture slackers and Grimme Prize jurors, is back! Kick-off for the second season will be at the c/o pop Convention 2018 - on both days in the lobby of the IHK Cologne. Markus Meske, once part of VIVA and thereby a veteran of music journalism, and Axel Post (YUKAWA DIGITAL) will soon broadcast a talk show in snack-sized bites onto the German internet on every second Tuesday. In order to get at least one fucking thought to the point without tight broadcasting schedules, there will be no time limit at c/o pop Convention. Talk to the speakers. Talk is cheap - life is long distance.
„The Frozen Borderline“
Cologne honors Nico
One of the most famous, and undoubtedly the most colorful daughters of Cologne is Nico (née Christa Päffgen) - mannequin, actress, it-girl, muse, singer, artist. To commemorate the Nico-Year 2018 (80th birthday, 30th anniversary of death), the project "The Frozen Borderline" is not only bestowing the city of Cologne with a temporary Nico Square, which will feature an installation by Hanno Mühlenbach and Elisa Metz, but also three outstanding concerts: Jessica Moss, K Á R Y Y Y N, and Laurel Halo will celebrate Cologne's style icon and greatest pop artist between August 30 and September 2. Nico Square and the concerts will find their home within the exhibition "Andy Warhol - Pop goes Art" at the MAKK - Museum für Angewandte Künste Köln (Museum for Applied Arts Cologne).
By invitation of the Federal Foreign Office, 15 festival directors and music journalists from just as many countries will visit Germany at the end of August and will experience the local music scene at first hand along with the Initiative Musik. In Berlin, Düsseldorf and on the occasion of the 15th anniversary of c/o pop Festival and c/o pop Convention in Cologne, the visitors will meet over 100 representatives of the German music industry. Guided tours, panels and lectures will provide the visitors with an insight into the diverse German pop music landscape; network events will promote the exchange between German and international music creators. Additionally, the international guests will be able to enjoy numerous concerts by German bands. The visitors come from Argentina, Brazil, China, Greece, Kenya, Cuba, Madagascar, Myanmar, Russia, South Africa, Ukraine, Hungary, USA, Vietnam and Belarus.
The visitor program of the Federal Republic of Germany enables foreign opinion multipliers to form an authentic, up-to-date and differentiated impression of Germany through their own experience and specific information. The Initiative Musik has been organising regular thematic tours for the programme since 2011. These promote international dialogue and export from both a cultural and economic point of view.
Closing Reception presented by Verein zur Förderung der Popkultur e.V.
The closing reception on Friday, August 31, 2018 on the Börsenplatz in front of IHK Cologne will be presented by the Verein zur Förderung der Popkultur e.V. (Association for the Promotion of Pop Culture). The association annually awards the "Preis für Popkultur" for outstanding achievements in various areas of pop culture in Germany. Additionally, they are seeing themselves as an interface and promoter of innovative and pop cultural projects. The nominations of the artists and the subsequent voting are made by a diverse jury of experts – their nearly 800 members. This jury represents all facets of the music business, from club owners to managers, from successful musicians to independent promoters, from freelance radio journalists to editors-in-chief. More information:
INES Reception with Cari Cari
On Friday, August 31, 2018, the INES Showcase Festival Network is inviting you to a reception on the Börsenplatz in front of IHK Cologne from 1pm to 2pm. Starting this year, c/o pop has been a member of the network of 12 showcase festivals. INES organises the annual INES#talent competition, whose winners are given the opportunity to play at European showcase festivals. INES#talent winner Cari Cari will be playing at the reception. They will also play at the c/o pop Festival, as will the bands Wandl and Zulu Zulu which were also selected by INES#talent. More information: www.ines-festivals.eu
ART@TECH Special Edition
On both days, the visitors of the c/o pop Convention will have the opportunity to experience a Special Edition of ART@TECH in the Börsensaal of the IHK Cologne. ART@TECH brings together art and technology and thus opens up new perspectives on our everyday life, which is being defined more and more by technology. Visitors are going to experience inspiring technology, interactive art installations and live music. Two days filled with impulses and new experiences of the virtual and real kinds. Albrecht Schrader, Yuri Zupancic and Camilo Sandoval will be among those participating in the Special Edition for the c/o pop Convention.
The Special Edition will give a foretaste of the upcoming edition of ART@TECH on November 24 and 25 at Wertheim Cologne. More information:
More, more, more…
- (Barcelona), (Thessaloniki) and (Lyon) are among the partners of the c/o pop Convention within the framework of
- On Friday, 31 August, will deal with the topics of cultural space protection and better institutional networking in the sector in two events: "Pro Kulturraumschutz in Köln: Auf dem Weg vom Club- zum Kulturkataster" and "Vernetzt in NRW: Gemeinsam die Branche stärken" (participation by invitation only).
- will present the panel "Is Hydrogen The Key To Our Clean Energy Future? How To Power Your Event Without Any Emission“ on Friday, August 31 at EXCHANGE & CONNECT.
- The (HKW) will present the panel "100 Years Of Copyright - Where Are We Now?" at INTERACTIVE on Thursday, August 30.
- Together with GEMA, ifs internationale filmschule köln, Women in Film and Television and Bavaria Sonor we are partners of the
- On Thursday, 30 August, the will be organising the (industry panel of the culture and creative industry) on the topic of "Networks" (participation by invitation only).
- will hold its general meeting at the c/o pop Convention 2018.
- will be telling us about band promoting using the example of the band Soeckers from Ahaus (PopCamp participants 2017) as part of NEW TALENT on Friday, 31 August.
- On Thursday, 30 August, the will bring together key multipliers at "Connecting Smart Music Cities" (participation by invitation only).
- will present the Start Up Breakfast on Thursday, August 30.
- The Cologne Composing Collective (C11) will present itself on Thursday, August 30, during a press conference followed by live music by Keshavara.
- By the invitation of the Federal Foreign Office, 15 festival directors and music journalists from many countries in Germany, including Cologne with c/o pop Convention and c/o pop Festival, will visit the German music scene at the end of August and experience it up close together with the Initiative Musik.
More Content, More Value!
The programme for the c/o pop Convention on August 30 and 31, 2018 at IHK Köln is getting more and more fleshed out and is getting a new addition to the family. RENDEZ-VOUS! MUSIC MEETS FILM will bring together film creators and content providers from the music business. We Are Europe will be presenting three high-quality panels at INTERACTIVE and EXCHANGE & CONNECT. There will be a panel about the change of power from music media to influencers and musicians at BRANDS & MUSIC. And a workshop at NEW TALENT will inform the participants about the tasks of a music publisher. You can find the complete programme here: http://c-o-pop.de/convention/program/
Save the date: RENDEZ-VOUS! MUSIC MEETS FILM
On Friday, August 31, 2018 c/o pop Convention will for the first time bridge the gap between film creators and content providers from the music business with RENDEZ-VOUS! MUSIC MEETS FILM: At Britney at Offenbachplatz film producers and directors will meet with publishers, label and artist managers, music supervisors, music consultants and composers. We will illustrate which music is used in which way using the example of several film projects. In order to take part, you need a ticket for the Convention (either one- or two-day pass) and an accreditation via e-mail to .
Panel “100 Years of Copyright – Where are we now? [The Future of Trust 1]”
During its 100 year old history the copyright of music has frequently changed. Where are we now: Is the current concept of the copyright adequate for the demands of the future? In which way is the creation of value for the artists changing at the moment? Are digital systems such as blockchain able to improve the allocation system? What are the functions that labels, publishers and collecting societies will fill in the future? This is what we want to talk about with industry experts during the INTERACTIVE thread, on Thursday, August 30, 2018: Claudia Schwarz (MusicTech Germany), Maxime Faget (SeaNaps Festival), Paul Pacifico (AIM – Association of Independent Music) & Turo Pekari (Teosto Futures Lab). Host: Cliff Fluet.
In cooperation with the Haus der Kulturen der Welt (HKW) and the Alexander von Humboldt Institut für Internet und Gesellschaft (HIIG), presented by We Are Europe and co-curated by European Lab.
BRANDS & MUSIC
Panel “Last Night The Influencer Saved My Life”
Who are the new opinion leaders? There is a big change of power in the promotion sector: classical music media are surrendering their position to the artists themselves who can create a much better reach through their own channels than the music media, for themselves and others. What is the value today to have your picture on the cover of Rolling Stone Magazine as an established artists? Isn’t the additional value bigger for the medium than for the artist? What is the position that music media still has in the industry? Do they still have a future? We want to talk about this with influencers, musicians and journalists at BRANDS & MUSIC on Thursday, August 30, 2018: Aydo Abay (Musiker), Dillan White (Influencer & Model), Julian Buning (Wunderkidz), Paulus von den Hoff (Styleheads), Sebastian Zabel (Rolling Stone). Host: Jan Hendrik Becker.
BRANDS & MUSIC is being organized by Agentur Lautstark in cooperation with c/o pop Convention 2018.
EXCHANGE & CONNECT
Panel “Politics of Dancing”
What is the political potential of electronic dance music in the year 2018? Is techno finally a museum piece, as current exhibitions such as “Night Fever” (Vitra Design Museum, ADAM Design Museum Brüssel) or the planned MOMEM in Frankfurt are indicating? Or are mass demonstrations of ravers in Tibilisi proving the opposite? There young people looking for pleasure did transform into activists after they were threatened with having taken away their culture. Is techno still good for being a counter culture – and if so, under which circumstances? We will discuss this at EXCHANGE & CONNECT on Friday, August 31, 2018 with experts and activists from all over Europe: Anastasios Diolatzis (Reworks Festival), Katarina Serulus (ADAM Design Museum Brüssel, co-curator „Night Fever“), Matthew Collin (journalist), Tobias Thomas (Kompakt), Cyrille Bonin (Le Transbordeur/Arty Farty, Lyon), Christian Arndt (writer & journalist). Host: Thomas Venker (Kaput – Magazin für Insolvenz & Pop).
Presented by We Are Europe, co-curated by Reworks Agora and European Lab.
Workshop “What does a music publisher do?”
The task of a music publisher is it to evaluate the musical work that has been created by the creators. The music publisher discovers, supports and looks after the creator, takes the administrative work off their hands and thereby enables them to concentrate on the creative process. What this looks like in times of globalization and digitalization will be shown in this workshop with Prof. Dr. Christian Baierle as part of NEW TALENT on Friday, August 31, 2018. Christian Baierle is a member of the executive board at ROBA Music Publishing, one of the the leading music publishers in Germany and Europe.
Who, what, where, when? The complete programme of the c/o pop Convention on August 30 and 31, 2018 at the IHK Köln is online. Get an overview now. These are four highlights that we want to recommend to you strongly.
BRANDS & MUSIC, Thursday, August 30
Artist Talk: Samy Deluxe
Musicians and especially rappers are existing on the credibility they have with their fans. How can that be reconciled with brand cooperations? Which kinds of cooperation are favored, important and necessary – and which are harmful for your career? What do artists think about the communication of brand messages through their own social media channels? In short: What is a great brand cooperation, and what is a terrible one? That is what we want to talk about to Samy Deluxe, who did work together with Desperados, the Deutsche Telekom, and the Deutsche AIDS-Hilfe, as the last event of BRANDS & MUSIC on Thursday, August 30.
BRANDS & MUSIC is being organized by the agency Lautstark in cooperation with c/o pop Convention 2018.
INTERACTIVE, Thursday, August 30
Panel “The Future of Competencies 1 – Artificial and artistic intelligence: associates or opponents?”
The opening panel for the INTERACTIVE programme focus “The Future of Competencies“ will bring together different perspectives on the topic of artificial and artistic intelligence, so that they can exchange ideas. How can humans and machines go hand in hand? What can a symbiosis of the creation of meaning and productivity look like? At first, we will illuminate the basics of artificial intelligence, and there will be a spotlight on the aesthetic of algorithms, so that we then can discuss what artificial intelligence as a classification system for data has to do with creativity and which new types of creativity it will generate. At the same time we need to map out what exactly characterizes artistic intelligence, and in what way this human resource – also in the future – differs from the capacities of machines. A clear view on the differences and similarities is supposed to represent the basis to identify potential fields of application and forms of cooperation in various business areas up to the integrative, strategic orientation, and to develop scenarios for the future.
In this panel we will devise in a dialogue where and how we can locate and use which abilities, what a combination of artificial and artistic intelligence looks like and which perspectives for new economic and business models can arise out of this: Knowledge, inspiration and economic intelligence for the specific daily practice and more.
Participants: Dr. Christoph Best (Senior Data Scientist, Google), Dirk Dobiéy (Founder, Age of Artists), Stefan Holtel (AI Explainer, PricewaterhouseCoopers). Moderation: Seda Röder (Pianist / Consultant, Sonophilia).
EXCHANGE & CONNECT, Friday, August 31
The new regional female community music-nrw-women will be presented to the public during EXCHANGE & CONNECT at the c/o pop Convention on Friday, August 31. No matter if you are a musician, booker, tech, label owner or music journalist: The new network will offer qualification, exchange, participation, empowerment, protection, and presence to all of you. This will already be the fifth of 16 Music Women Networks with its own website, logo, and events – the first one was founded in 2017 in Hamburg under the name “musicHHwomen – art.business.media”.
The goal of this nationwide initiative is to found local networks which will locally campaign for the equality of women in music, in every federal state. Additionally, there is supposed to be a nationwide database of all women in the music business that can be accessed by all 16 networks.
The background of the founding of these networks is the prevalent gender conflict in the music business. As long as there are hardly any inquiries, reliable data, participation in the political dialogue, or access to the, mostly male, leadership elite, women, in contrast to their male colleagues, remain stuck to the work-filled, but poorly enumerated cultural and social sector.
Andrea Rothaug, managing director of RockCity Hamburg e.V. – center for popular music and president of the Bundesverband Popularmusik Deutschland, will present the initiative.
NEW TALENT, Friday, August 31
Workshop “Artist Management“
Which areas of expertise are part of everyday working life for an artist manager? Which challenges is he faced with? And in which way has the job profile changed over the last years? These are the questions which will be at the center of the workshop with Beat Gottwald and Götz „GG“ Gottschalk at NEW TALENT on Friday, August 31. They will characterize closely three areas of artist management: business management, administration management, and creative management.
Beat Gottwald started his career as a hip hop party promoter in Hamburg. After having worked for Motor Music, Universal and Sony BMG he founded his own agency “Beat The Rich!” in 2007. He has K.I.Z., Casper, Kraftklub, and WassBass under contract.
Götz „GG“ Gottschalk has been working as a music publisher, manager and music entrepreneur since 1995. His management functions are primarily in the genres of hip hop, r&b, soul, reggae, and jazz.
Presented by Verein zur Förderung der Popkultur e.V.
It appears as if every other advertisement in Great Britain is paired with a well known melody. In Germany it seems to get harder for publishers and musicians to include original compositions in advertisement: German agencies are increasingly banking on “bespoke” compositions from successful music production companies – often for a relatively small price. At the same time, composers are justifiably demanding a high commitment on the topic of sync from their publishers.
How this process between artist, publisher, agency, and brand can ideally takes place will show the Case Study: „Not like any campaign – Von einer guten Zusammenarbeit zwischen Werbeagentur und Musikverlag“ (On the good cooperation between advertising agency and music publisher), which will take plaxce on Thursday, August 30 as part of BRANDS & MUSIC: Yasmine Gallus (Budde Music), will, together with Peer Steinwald (Budde Music), composer Max Weissenfeldt and Executive Producer Mark Róta (antoni Holding GmbH), present this with an example of two campaigns for Mercedes-Benz, which developed thanks to a close cooperation between advertising agency and music publisher – for example:
Yasmine Gallus leadsthe Sync Department of Budde Music in Berlin and London as Senior Marketing & Sync Manager. She connects artists such as Aurora, Alphaville, Alle Farben, IAMNOBODI, Richie Hawtin, Henrik Schwarz, and Fritz Kalkbrenner with big brands like Vodafone or John Lewis
Peer Steinwald is Senior A&R Manager bei Budde Music – he works together with authors such as Oddisee, Francesco Wilking, Jazzanova, Natureboy Flako or Das Paradies, and s responsible for the creative utilization of the sub-published catalogues at Budde Music (for example, Elvis Presley, Roy Orbison, Dave Brubeck).
Max Weissenfeldt spent his apprenticeship years with the krautrock legend Embryo, and in the early 90s he was co-responsible for the world wide soul revival as the drummer of Poets of Rhythm. He worked as a drummer for Dr. John and Lana Del Rey and operates the label Philophon, with artists like Jimi Tenor, Alemayehu Eshete, and Guy One.
As Head of TV & Film foragencies such as Jung von Matt, Scholz & Friends and antoni, Mark Róta has already been responsible for a lot of spots for big brands.
BRANDS & MUSIC is being organized by Lautstark in co-operation with c/o pop Convention 2018.
Nobody really knows where Brexit will lead us – not even the political leaders. At least that is how it seems. But the majority of people involved in the music business are quite sure that the withdrawal of Great Britain from the EU will have an impact on the music business – especially concerning live tours. Exchange rates, visa agreements, border crossing, regulations for trucks: These and other aspects could lead to big changes. Some are dreading the worst, while others are seeing new chances.
This panel, which is part of EXCHANGE & CONNECT on Friday, August 31, 2018, will discuss how the British and German music industries will collaborate in the future. Participating: Allan McGowan – he has some 40 years of experience in the advertising, music and entertainment industries. He has worked as concert promoter, artist manager and booking agent. Currently, At present he is an editor for Vip News, an on-line service for the live music industry, and for IQ Magazine, the journal of the International Live Music Conference (ILMC).
On Wednesday, August 29, the Music Tourism Convention organized by Sound Diplomacy will take place in Cologne for the first time at Hotel Pullman and will connect players from tourism, music business, city marketing, politics, and administration. After two successful editions in Liverpool/UK and Franklin/USA, the theme of this third edition will be “The Importance of Music Genres in Tourism Identity“. Thereby they will concentrate on the question of how music can be a specific touristic strategy for cities and regions and which economic effects will result from this. Besides international players from the USA, Latvia, Spain and Japan there will also be delegates from North Rhine-Westphalia, Berlin and Hamburg, all of which will present examples, offer input and have discussions on the topic.
They have planned eight presentations, two panels and one round table, as of yet more than 20 speakers have confirmed their attendance, among them Dr. Heike Döll-König (Managing Director of Tourismus NRW e.V.), Izumi Sawamoto (Nude Restaurant, Kobe/Japan), Burkhard Kieker (Chief Executive Officer of Berlin Tourismus & Kongress GmbH), Johannes Everke (Hamburg Marketing), Chris Brown (Marketing Liverpool), Steve Azar (Music & Culture Ambassador of Mississippi), Pablo Camino (Director of Spain Is Music), Olaf Furniss (Managing Director of Music Tourist UK) and Turo Pekari (Teosto Futures Lab).
Our Head of Program Ralph Christoph is one of the members of the Steering Committee, together with Jan-Paul Laarmann (Tourismus NRW, #urbanana) and Stephanie Kleine-Klausing (KölnTourismus). Acting as hosts are NRW Tourism, Cologne Tourism, the city of Cologne, CREATIVE.NRW and c/o pop.
Systems and their contents – infrastructure and data – are the building blocks of the new world order. Located in the digital they will also determine the physical worlds. We are standing at the beginning of this new order, and while an increasing decentralization of responsibility and power is essentially providing the equipment for a basis of trust, it is all the more important to keep all relevant aspects in mind and discuss them during the development of these structures. The thematic focus “The Future of Trust”, which is a part of INTERACTIVE on Thursday, August 30, will deal with the “soft” dimensions of the new distribution systems and the question which bases and implications are necessary for the development and establishment of the structures. Paula Schwarz will deliver important input on the subject. She is the inventor of Datanomics and founder of the World Datanomic Forum – and according to Forbes one of the 30 most important Social Entrepreneurs under 30 in Europe.
Datanomics understands the value of cooperation in another way as the economy nowadays. Together with high-profile supporters from the German “Burning Man”-community and top corporations from the German economy, Paula Schwarz invites you to an impulse performance about the core teachings and guiding principles of Datanomics and will show you how and in which was Datanomics is changing life and systems in a positive way.
Paula Schwarz is a social entrepreneur, techie, political scientist and economist. She founded the think tank “Startup Boat” and spent two and a half years on the border of Greece and Turkey to reorganize and digitalize refugee camps. She won the Venture Bus in Africa and worked for fonds of Google board member Philipp Schindler. In 2017 she founded the World Datanomic Forum. Ever since then she strives to organize resources on the basis of data and according to demand and benefit.
In which ways brands can use music for communication – and also in which very different ways: This will be presented by Dennis May, Chief Creative Officer at DDB Germany, at BRANDS & MUSIC on Thursday, August 30 with the aid of several cases. It starts with selecting the right music to support a story as perfect as possible. The next step is to make the music an integral part of the campaign, and merging the music and the brand due to the selection of the song and/or artist. Another question will be how to get your message out through music platforms: In which way can you creatively use or break well-known mechanisms to impart your messages in ways that are not happening in advertisements but directly where people are enjoying music – for example at live events? Dennis May will demonstrate these and other facets of the great power of music for communication with the aid of examples. He will, for example, present a campaign for Deutsche Telekom which draws attention to the advantages of an unlimited streaming service in an unusual way with Justin Bieber as the testimonial. Another example is the #truthfindsaway-campaign for Reporters Without Borders, where texts by journalists that are critical of regimes have been set to music in an “Uncensored Playlist”, to circumvent the censorship of dictatorships.
DDB is a creative agency with offices in Berlin, Düsseldorf, Hamburg, and Wolfsburg, who are looking after clients from Volkswagen to Deutsche Telekom, Lufthansa, Tchibo, Sony, Henkel, Unilever, Immowelt AG, HUK-COBURG, IKEA and many more. As Chief Creative Officer Dennis May is responsible for the creative product from DDB at the offices Düsseldorf, Hamburg, and Berlin.
The concert industry occupies a key role in the NRW music business. To improve its circumstances, the first NRW Live Summit will bring together players of the live business with representatives of politics and administration as part of EXCHANGE & CONNECT on Friday, August 31. It is being organized by Ralph Christoph, Head of Program of the c/o pop Convention, and Manfred Tari of Pop100.
Reaching from the first show at clubs to big festivals: The concert industry offers bands and DJs the platform to get in direct contact with their audience. Furthermore is the concert business the most important economic basis for more and more musicians to compensate the now meager remunerations from record sales and streaming services.
But the massively changing market circumstances, and audience interests are demanding the concert business to face new challenges and therefore they need the understanding and support of politics and administrative institutions, just as every other economic sector – also and especially in NRW with its high number of citizens and accordingly large number of venues. The primary issue of the first NRW Live Summit is thus to raise a new understanding, on the part of politics and administration, for the cultural and economic relevance of this part of the music industry, that does justice to the increased societal importance of concerts and music festivals in North Rhine-Westphalia and beyond.
Together we want to work out appropriate proposals for solutions that will promote a lasting development and consolidation of the industry in the cities and on a state level. We will discuss the increased environmental and security requirements as well as financial burdens for concerts, marketing measures to promote music tourism or the protection of cultural space for music clubs over the gentrification of metropolitan areas.
To participate, you need a separate accreditation in addition to a ticket for the c/o pop Convention on Friday. If you are interested, please contact us at email@example.com
From „unsigned act“ to newcomer with support tours and international festival appearances: The singer and producer Josin will provide exciting insights into her career so far on Friday, August 31 at NEW TALENT. Which were the essential steps for her, and what advises does she have for young musicians? Why does she prefer to produce her own songs? What is it like to be on tour alone – and what do you do if your backing track suddenly doesn’t work? In addition, there will be a lot of stories about her beautiful music and her current releases.
Josin was born in Cologne, the daughter of two opera singers who rather wished for their child to pursue an academic career. At first, Josin did study medicine which was already her career wish as a child. During her time at university, she realized that her actual calling was music – and that she had to make a decision between medicine and music, since both required 200 percent of commitment, as she told CLASH Magazine. The result of a long internal struggle was that she quit university to fully concentrate on music – successfully.The singer and producer played shows at big festivals such as Maifeld Derby, Artlake Festival, and c/o pop Festival, toured as support of RY X, was featured from media such as CLASH and Rolling Stone and releases her records on the Swedish label Dumont Dumont, home to acts such as RY X and Charlie Cunningham. Her track “Company” has just been remixed by Kiasmos – an accolade of sorts. She told the online magazine E1NEN HAB ICH NOCH: “Music and especially making music is the journey and not the reward. They are constantly changing themselves and you and are never tangible. Although you sometimes which they were, but that is not possible and you have to accept that you can not plan anything. The music and my satisfaction with what I create are my biggest sources of happiness and unhappiness.”
The ticket sale for the limited New Talent tickets starts on May 30th 2018. All information can be viewed at popNRW.
What’s next for the sync business? We will discuss the future of the synchronization of music rights for advertising & film at BRANDS & MUSIC on Thursday, August 30. International music supervisors and sync specialists will give you insights into their work. Speakers include Ilana Goldstoff (Sizzer Amsterdam), Nadin Lefkeli (White Horse Music) and Kier Wiater Carnihan (Record-Play).
How do you find the right music for a brand, a product, a campaign, or a commercial as a music supervisor? Do you trust in the data or your own emotions? Do you stick closely to the briefing or surprise with something unexpected? Do you use existing songs or let someone compose something new?
Are brands banking on newcomers or well-known names? What is the strategy behind each approach? In what way is the market changing? Which trends are becoming apparent when using entertainment content for brands? And what can creative musicians do to make their mark as sync partners for brands and agencies?
We are going to approach these questions from different directions under the title “Sound, Spot – Sync, super!“. Kier Wiater Carnihan is going to present the important insights of his ultimate sync guide “Unlocking The Sync: A brand’s guide to bands and a band’s guide to brands”, which he wrote alongside Eamonn Forde – Kier Wiater Carnihan is the Head of Comms at Record-Play, a music consultancy that counts Adidas, Google, and Mango among its current clients.
Further music supervisors and sync specialists will provide input from their practice and will take a look ahead. One of them is Ilana Goldstoff who is head of sync & licensing at Sizzer Amsterdam. There she was responsible for the award-winning “When You Drive, Never Drink” Heineken campaign, as well as syncs for Chanel, Audi, Volkswagen, and Opel. Nadin Lefkeli is managing director of White Horse Music, the music consulting agency of Jung von Matt. Besides her position in management Lefkeli’s skills range from strategic music consulting to complex licensing negotiations for clients such as Vodafone, for which White Horse Music has already incorporated acts such as Woodkid, Rag’n’Bone Man or Alice Merton into campaigns.
On Thursday, August 30 BRANDS & MUSIC will bring together everybody who is contributing to the success of cooperations: Advertisers, marketers, media-makers, the music industry, and the advertising industry. One of them: David Klemm – as Vice President Business Development he is heading the sector Acceptance Development at Mastercard. His topic at the convention: Festivals and payment systems.
Over the past year, the big brands have raised their music sponsoring to the next level. Telekom secured the streaming rights of festivals to market their new streaming service MagentaMusik 360; influencer cooperations are firmly established in the marketing strategies of companies, the use of music and songs for advertisements and films is increasing. In short: The collaboration of the music and advertisement industry is close and constructive. And it is being accepted by the fans – if it is done well and has an added value. Ideally, a win-win-win-situation is developed – for artists, brands and the fans.
With BRANDS & MUSIC we will offer a whole day of insights into the relevant topics and show the good and bad cases, we will discuss with agencies, companies, managers and music makers on the status quo and the future of the connection between music and brands.
BRANDS & MUSIC is organized by the agency Lautstark in cooperation with c/o pop Convention 2018.
On Thursday, August 30, the programme thread INTERACTIVE will bring together digital and creative professionals to discuss central topics and challenges of the economy and their implications for the society. We are happy to announce Dirk Dobiéy, author, and co-founder of Age of Artists, an international network and not-for-profit consultancy, education provider and research institute, as our first speaker. His subject: artificial and artistic intelligence.
In the three sessions of INTERACTIVE, we will also examine the exciting ideas, findings, and visions from the point of view of the music industry – which has been a driving force of central technological developments and trends since the beginning of the digitalization.
The Future of Competencies : From artificial to artistic intelligence
Artificial intelligence will completely change culture, economy, and society – slowly and furiously at the same time. Today we are deciding what this development will look like. We want to approach this subject from different perspectives, especially with regard to prospectively relevant competencies .
The Future of Spaces: On spaces for new kinds of work
The spaces in which we are thinking and acting, are significantly determining who we are and how we work. The topic thread on new spaces, hosted by CREATIVE.NRW, will closely examine analog, but also algorithmic spaces. New findings will be brought together with precise best practices to a comprehensive understanding of space.
The Future of Trust: On values and distribution systems
Systems and their contents – infrastructure and data – are the basis for the new world order. Situated in the digital they will also determine physical worlds. This topic thread will be about the “soft” dimensions of the new distribution systems and the question which foundations and implications are needed for the development and establishment of these structures.
We are happy to welcome Maurice Summen at EXCHANGE & CONNECT on Friday, August 31: The label head of Staatsakt will surf through the video clip history of the label for the labels 15th anniversary.
Networks are the main artery of the globalized field of action and work of the creative industry and therefore also of the music industry. Whether in the local or transatlantic network of relationships of music creators and music consumers, of economy and politics, of institutions and companies – it is more important than ever to have an active exchange of knowledge and information.
As part of EXCHANGE & CONNECT we will present examples of how networks fill and alter topics, how they are used to articulate and spread interest and how they generate new ideas and sometimes even added value.
Together with our partners, the IHK Köln, the KLUBKOMM e.V. – the association of Cologne clubs and promoters, the festival and conference network WeAreEurope, popNRW e.V. and many more we will present best practices, cases and exciting network projects.
Together they will discuss the transformation of the media and the challenge of producing absolute eye-catchers with ever smaller budgets and ever more competition.
On Friday, August 31 NEW TALENT will impart useful industry knowledge, establish networks and offer support for the second year in a row. Experienced professionals will provide input straight outta practice. One of our guests will be Robert Meijerink, main booker of the Eurosonic Noorderslag Festival.
Getting music successfully out into the world, or rather into the world of media and social networks, into the shops, the clubs, and concert avenues: That is the job of music managers, band bookers, and promoters or label owners. But not every musician and every little label can have all of these professionals work for them, but instead, you have to do all of these jobs on your own. This is not a simple undertaking, especially since most of you just want to do one thing: making your music. That is why there is no harm in having some fundamental knowledge from and about the music industry, or in establishing and cultivating contacts. NEW TALENT offers you enough opportunities to do just that for one whole day!
NEW TALENT is organized by popNRW – Nachwuchsförderung für junge Musiker in NRW and VUT West as part of c/o pop Convention 2018.
The sound of #urbanana spreads rhythmically across the Autobahn, blows up the asphalt in Krautrock-style and celebrates newcomers in post industrial giants. Seventy years of music shaping #urbananas cities range from CAN to Mouse on Mars, from Kraftwerk to Hauschka; as well as from Philipp Boa to Kreator and from Mayday to c/o pop and Open Source Festival. And who knows, maybe the next generation of icons will be rocking the stage next Saturday.
At night, we can feel the thumping bass in our stomachs and during the day we follow the aura of places and people: Get ready for some musical surprises in the urban jungle of #urbanana and discover new tales of pop history in Düsseldorf, Cologne and the Ruhr area right on site.
Sound of #urbanana: A voyage through pop history and present-day pop of the West.
Launching 29th August 2018 at
Music Tourism Convention Cologne
#copopontheroad: Starting on Wednesday our programme director Ralph Christoph and Fabian Gerhartz, programme planner for the Brands & Music Day, will be in Milan for the Linecheck Music Meeting, which is part of the Milano Music Week. In total 140 speakers will fathom the dynamics of the music event industry.
Fabian Gerhartz, who, together with the Agentur Lautstark, is responsible for the Brands & Music Day, which is part of the c/o pop Convention will be part of the panel “Financing Festivals” on Wednesday, November 22, from 16:45 to 17:30. Among other things, they will talk about new forms that cooperations between festivals and brands can have, besides the classic sponsoring. Also taking part will be Alfonso Lanza, co-director of the Primavera Sound:
Our programme director Ralph Christoph will hold his talk “Introducing: Germany” on Thursday, November 23, from 12:10 to 13:00. He will give account about how the German market works and what the potential for Italian acts looks like on it:
The panel “Music: The Industry of Happiness” will also take place on Thursday, 19:00 to 20:30. It’s subject is the power that music has to bring people together and make them more tolerant, open and happy. Besides Ralph Christoph, actors from Italy, the UK and the USA will be participating:
Two days full of exciting keynotes, talks and panels: Our new trailer gives you a nice overview of some of the highlights and central topics of c/o pop Convention 2017.
Michela Magas, EU Woman Innovator of the Year 2017,talks about the connecting power of music, Bernd Dicks the boss of Parookaville sees uniqueness as the factor for success when looking for sponsors.
Actress Marie Furtwängler thinks that the gender relations in music videos are anything but balanced.
Dino Lupelli from Linecheck Music Meeting and Festival emphasizes how important it is to exchange information in the “family” that is the music business.
Singer Imogen Heap celebrates Blockchain as a revolution for the music business – and thinks that c/o pop Convention is a “really great place”. That’s what we think as well.
To the trailer:
We now have not just a date but also a location of the planned c/o pop Convention 2018: It will once again be the IHK Cologne – centrally located in Cologne, close to the train station and in walking distance to many venues of the c/o pop Festival. We say thanks to our host for the confidence and the continued good cooperation.
“The IHK Cologne is happy that the c/o pop convention planned for 2018 will once again take place at their house. This provides a forum for information and networking for the culture and creative industry of the region of Cologne. The businesses of other sectors will get the opportunity to expand their market position with new ideas and perspectives,” says Dr. Ulrich S. Soénius, deputy managing director and division manager for location policy of the IHK Cologne.
The c/o pop Convention Team will continue to travel to discuss the urgent topics of the music business on an international level and collect input for the next edition. From October 12 to 15 we will be at Monkeyweek in Sevilla. Monkeyweek is the meeting point of the independent music business in Spain – an ideal mixture of festival, convention and trade fair:
On October 19 and 20 you will be able to meet us at the MaMA Festival and Convention in Paris. On October 20 at 15:30 our Head of Program Ralph Christoph will be part of the panel “What levers can be used to strengthen the links in the European music network?“:
And from October 25 to 28 you will find us at the BIME Conference & Festival in Bilbao. The connection of music industry and digital economy will be the special focus of BIME PRO:
The date for the next c/o pop Convention is fixed: On August, 30 and 31, 2018 exciting panels, international speakers and red-hot topics all around the music business will be awaiting you once more. By the way, we will be celebrating our 15th anniversary in 2018 – which means that you can look forward to a special program. As always, the c/o pop Convention will take place in close connection to the c/o pop Festival, which will take place from August 29 to September 2 on various stages all over town. So, don’t make any other plans for the end of August 2018 – we will meet each other in Cologne!
This year popNRW will once again be part of Reeperbahn Festival with their own showcase and wonderful acts. The creme de la creme of up and coming pop stars from NRW, including Albrecht Schrader, Bergfilm, HOLYGRAM and Moglebaum, are going to present themselves on Friday, September 22. The four acts will be playing at the eye of the festival storm, the Molotow SkyBar.
The event on Facebook:
The team of c/o pop Festival and c/o pop Convention will also be present at the Reeperbahn Festival and is looking forward to your requests for a personal meeting. If you are interested, just write directly to your desired contact:
Norbert Oberhaus ()
Ralph Christoph ()
Carolin Winzbeck ()
Matthias Kurth ()
Nadine Westerbur (firstname.lastname@example.org)
Yannick Zimmermann ()
Ralph Christoph, Head of Program of the c/o pop Convention, is a member of the jury for the new music export award „XA“ which will be awarded at the Waves Vienna Music Festival & Conference for the first time. The award’s goal is it to help the winner to start with their internationalization. It is comprised of a financial support of 2,500 euros. Additionally Austrian Music Export, FM4 and Waves Vienna will support the act over the following year – for example, by suggesting them for exchange programs at partner festivals, the integration in showcases and so on.
If you want to request meetings and dates with the team of c/o pop during Waves Vienna, please contact us at – we are looking forward to meeting you!
Waves Vienna will take place from September 28 to 30, 2017. More information: http://www.wavesvienna.com/
As part of the international visitor program of the NRW KULTURsekretariat, eight representatives of festivals, music magazines and the music business have visited c/o pop Festival and c/o pop Convention 2017. The guests were from China, Columbia, Finnland, Italy, Mexico, Great Britain, Uruguay and the USA. Besides visiting the opening concert by Moderat and a number of other shows the main points of their agenda were panels and keynotes at the c/o pop convention as well as networking at various receptions. Furthermore, there was an animated discussion on promoting and sponsoring of music with Carla Barzen from popNRW, Claudia Jericho and Anabel Pérez from CREATIVE.NRW, Till Kniola from the cultural office of the city of Cologne, and Christian Esch, director of the NRW KULTURsekretariat.A souvenir photo of the group of visitors on Facebook: https://www.facebook.com/IVP.NRW/photos/a.35199108...
For those of you who still need more great music, relevant input and new business opportunities after c/o pop Festival and c/o pop Convention we recommend a journey to Paris to MaMA Festival & Convention: From October 18 to 20 the MaMA Festival and the MaMA Convention will take place in the heart of Pigalle. While more than 120 artists will be playing at the festival, the convention will put forward exciting panels, networking offerings and an innovation area for the more than 5,300 French and international delegates – an ideal entrance to the French market for music creators and business.
One of the central topics of c/o pop Convention 2017 will be in the focus as well: music supervision and sync. This year’s keynote will be from the Emmy nominated music supervisor Nora Felder, who is responsible, among other things, for the music in “Californication“, “Stranger Things“, “Ray Donovan“, “The Night Shift“, “The OA“ and “Better Things“. Felder knows about the power of music and how it can reinforce scenes in films. In her keynote, she will talk about how she chooses music for her projects and how the sync world is changing.
On Thursday August 17 the documentary “Conny Plank – The Potential of Noise“ will have its international premiere on August 17 as part of c/o pop Festival. Stephan Plank, son of the legendary producer Conny Plank (NEU!, Kraftwerk, Can, DAF, Eurythmics and more) is acting as co-director, author and co-producer for this documentary. Following the premiere there will be a stage talk with the people involved in the film. A first trailer will give you an idea about what to expect:
The premier will take place at the Klaus-von-Bismarck-Saal at WDR Funkhaus am Wallrafplatz. Ticketholders of c/o pop Festival passes as well as holders of Festival/Convention combination tickets should register quickly at with the subject “Conny Plank” – first come, first served; the premiere is an included service of the programme of the Festival. Admittance can only be granted as part of the specified seats. Additionally special tickets for the film-premiere can be bought exclusively on the c/o pop Ticketpage (for a price of 10 euros):
If you want to find out more about the film: There will also be a talk with Stephan Plank, director Reto Caduff and Milena Fessmann (Cinesong, Radio Eins, RBB) at c/o pop Convention on August 17 at 4 p.m.: http://c-o-pop.de/convention/news/item/lets-talk-a...
The digitalization and democratization of musical production tools is in stark contrast to the mostly analogue reality in Germany’s school. In them music is preferentially being imparted with the help of classical instruments like piano or violin – and with music that has nothing to do with the real live of the children and teenagers. In the classroom teachers socialized in the pre-digital age are meeting on pupils who were already able to operate an iPad at age 3 and are handling digital equipment as a matter of course. In the panel “Participative culture: The next generation of interfaces to make music creation easy“ on Thursday August 17 three players will present three completely different approaches on how to convey music in the digital age better, more realistically, and more participatively.
The Ableton Push Initiative provides schools with the digital instrument Ableton Push together with the “Live”-Software – with this children can playfully produce the music they like to listen to on their own. Ableton founder and CEO Gerhard Behles will talk about the background and potentials.
For Sam Aaron from the University of Cambridge Computer Laboratory its obvious that programming should be part of the education – that this also is achievable with simple means he will show with the aid of the the music tool Sonic Pi, developed by him.
The Austrian musician Dorit Chrysler engages with a completely different electronic instrument: the Theremin. She is not just playing at festivals all over the world but she also offers courses for children. The newest version of the Theremin, the Theremini, which is transporting the classic of an insturment into the digital sphere.
American songwriter and producer Kendrick Dean (six grammy winning albums under his belt, and working with the likes of Destiny’s Child, Chris Bown, Usher and Mary J. Blige) and his Danish peer Tommy Gee (producing or writing commercial hits from all over the globe including the likes of f One Direction and Nile Rodgers) will get together with a group of eight promising Danish and German artists during the course of c/o pop 2017. The participants includes artists from bands such as RAZZ (DE), Pari San (DE), June Cocó (DE), AYU (DE), Rest In Beats (DK), Ida Kudo (DK) and Nicklas Sahl (DK). The aim of the four-day workshop will be to co-write and eventually place new tracks with international top artists. Something that Dean and Tommy have in fact managed to do at past workshops.
The workshop is and initiative and co-production of ROSA – The Danish Rock Council / SPOT Festival and c/o pop. The project is in many regards a symbol for the various new German music export promoting initiatives carried out by c/o pop this year within the framework for the publicly funded musichubgermany program.
”Cultural Equality“ is the central topic of Roskilde Festival 2017 – from the point of view of the initiators of the Danish music festival equality is essential for a socially sustainable and democratic world society. But it’s clear that in this sector there is still some need for action in the music industry. We are therefore happy, that Roskilde Festival is financially supporting our topical tract “Gender Equality”, which we will realize on Thursday, August 17 in co-operation with Popkultur Köln e.V.
Overall there are three events on the programme:
In a talk starting at 11:30 a.m. Michela Magas, EU Woman Innovator of the Year 2017 will reflect on the role of women in science and art, design and technology, academical research and industry: http://c-o-pop.de/convention/news/item/talking-gen...
„We Make Waves“ is a showcase festival and conference from and for woman and non-binary people in the musical business and will take place for the first time in Berlin in November. The organizers Caoimhe McAlister and Mirca Lotz will present the project starting at 12:30 p.m.: http://c-o-pop.de/convention/news/item/we-make-wav...
Starting at 2:30 p.m. we will discuss role models and gender hierarchies in music videos – among others with Maria and Lisa Furtwängler, whose MaLisa Foundation is behind a study on this topic: http://c-o-pop.de/convention/news/item/gender-und-...
More information on the Roskilde focus: http://www.roskilde-festival.dk/more/equality/cult...
Dorit Chrysler is an Austrian music producer, singer, sound technician, multi-instrumentalist – and above all Theremin player. Invented in 1920 is was one of the first electronic music instruments and is being played without touching it. On Saturday August 19 she will sample her talent at the c/o pop Festival and play a show at the Klaus-von-Bismarck-Saal at WDR Funkhaus am Wallrafplatz.
Following the panel “Participative culture: The next generation of interfaces to make music creation easy“ on Thursday August 17, from 5 p.m. to 6p.m., she will offer a workshop to interested people to make them familiar with this fascinating instrument. A total of ten “Thereminis” – an version of the Theremin updated for the digital age in a mini size – will be available and can be bought subsequently.
A maximum of ten people can take part – if you are interested please register quickly at: email@example.com
Sometimes moderate, sometimes brisk. Sometimes polite and then provocative: Our moderators known from film, radio and television do not just have professional competence, but they also know how to get exciting conversations going. You should look forward to: Anja Backhaus (WDR), Bianca Hauda (1Live), Daniel Koch (INTRO), Jan Hendrik Becker (NDR), Dan Koplowitz (Friendly Fire), Alexander Eß (Vevo), Ronny Krieger (Stems @ Native Instruments), Sebastian Dresel, Daniel Erlacher (Elevate Festival) and Bas Grasmayer (MUSIC x TECH x FUTURE).
“We Make Waves” is a showcase festival and conference, created for and by women and non-binary people active in the music industry, with its first edition taking place in Berlin in November of 2017. We make Waves aims to connect women by creating a forum for discourse, skill-sharing, mentoring and goal-setting, showcasing the strengths of women in the music industry. Equipping participants with tools to identify, withstand, and ultimately overcome inequality and aiming to keep the discussion open towards more gender inclusivity in the music industry.
Music has always been a tool of empowerment for the most disadvantaged members of society, whether overtly political or not, song is a symbol of hope and freedom. By providing a level platform for a diverse range of voices both artists and music professionals. We Make Waves goal is to begin building structures and bridges within the industry that can in turn capacitate those who play a part in creating such impactful work.
As part of the topic track “Gender Equality” the organizers will will introduce We Make Waves and its goals and discuss ways to reach them on Thursday August 17. There will be a reception to help foster networking afterwards.
We Make Wavesare Melissa Perales (who cannot attend c/o pop Convention due to private reasons), Caoimhe McAllister und Mirca Lotz.
The list of speakers has gotten even longer just so we can offer you more input from the practice and interesting contact possibilities at c/o pop Convention.
Rory Kenny, CEO of the Berlin music production community JAM, will enhance the panel “Music like memes? How remix culture found its place“.
Kristof Beuthner of culture magazine Nillson will join the panel “Viel Bewegung im Festivalmarkt – für Veranstalter, Besucher und Sponsoren gleichermaßen“.
The journalist and crypto-expert Marie Gutbub will take part in the panel and workshop on “Riot in the matrix: Revolutionizing communication“, presented by We Are Europe.
The author, music- and film-writer and self-appointed secret agent Jenni Zylka will enrich the discussion on “Gender und Musikvideos, which will, amongst other things, talk about the study on that subject from the MaLisa Foundation by Maria and Lisa Furtwängler.
While the proceeds from classic business models often just break off, musicians, composers, publishers and labels are more and more discovering the economic potentials embedded in sync, which is the “synchronization” of music rights in other entertainment sectors. TV shows and movies, games and commercials need music – often music even takes center place in story telling. But how are the right partners coming together? How will a track find its way into a popular TV show or a commercial? How do meaningful synergies come into existence? And what do fair deals look like from which everyone involved can profil?This will be discussed on Friday, August 18 by the panel “Drop it like it’s hot: How to sync right”, manned by top-class representatives of all sides.
As Director of Music for Vice Media Charlotte von Kotze supervises innovative TV- and web formats that integrate music in a new way.
Darryl Bamonte’s reference as a musician is his background playing for and with acts like Depeche Mode and The Cure and now he is working as Managing Director for Schubert Music Publishing UK and Smile Records UK as well as in the publishing industry.
Simon Pursehouse is Director of Music Services for Sentric, one of the most important indie publishers in the UK.
Casper Nederhand is A&R Manager for MassiveMusic, an international to agency hailing from the Netherlands, that finds and licenses music for brands like Heineken, Schweppes, Audi and Nike. His discovery tours lead him through the cyber space as well as real clubs.
The discussion will be moderated by the eloquent Dan Koplowitz who, among other things, licenses the catalogues of Kompakt and Monkey town in the US – he even managed to sync the cowbell-loop-shuffle “Ofterschwang” by Jürgen Paape for a commercial of the UK convectionary company Rowntree’s.
Trailer have long been a tried and tested tool to promote movies, TV shows and nowadays also games. In the digital age with ever shorter attention spans and new channels new narrative formats have to be developed and new ways have to be established to arouse the fans’ interest – music is a central part of this as emotionalizing and linking element. Trailer Park is one of the market leaders in this field and is working for Paramount, Universal Pictures, Lionsgate, Warner Bros., Disney and Pixar. The huge and versatile advertising agency has offices in Los Angeles, New York and London. As their Vice President Bobby Gumm is responsible for all musical matters. Over his more then ten years of experience as music supervisor he contributed to hundreds of movie trailers and TV spots. In addition to presenting the success story of Trailer Park he will give an overview, full of interesting numbers, what music for trailers is all about and what the market looks like in his keynote at the Brands & Music Day on Thursday, August 17.
The Brands & Music Day 2017 is an event of Agentur Lautstark in cooperation with c/o pop Convention and sponsored by the Ministry of Economic Affairs, Digitization, Innovation and Energy of the Federal State of NRW.
We are not just going to talk at c/o pop Convention 2017, we will also work – in a whole slew of exclusive workshops for ticket holders.
On Thursday, August 17 the composer and Theremin player Dorit Chrysler will lead a Theremin workshop from 5pm to 6pm.
At the Brands & Music Day, also on August 17, there will be a workshop on the topic of “Artists & Repertoire in Digital Campaigns” from 2.30pm to 4pm. Specialists for this workshop will be Tobias Thomas (Kompakt), Marco Erler (Lausen Rechtsanwälte), Carlo Luis Ruben Schenk (Irrsinn Mgmt) and Ric Scheuss (TRO Music Services). More information: http://c-o-pop.de/convention/news/item/brands-artist-repertoire.
The topic introduced in the panel “Riot in the Matrix: Revolutionizing Communication”, curated by Elevate Festival and presented by We Are Europe, will be deepened in a workshop on Friday, August 18 from 2.30pm to 4pm. Ready to discuss with you are Markus Sabadello (Gründer Danube Tech, Wien), Joachim Lohkamp (Gründer und CEO Jolocom, Berlin), Marie Gutbub (systemli.org) and Daniel Erlacher (Elevate Festival, Graz). More information: http://c-o-pop.de/convention/news/item/riot-in-the...
As part of the New Talent Day on Friday, August 18 the “VISIONS writing workshop” will deal from 2.30 pm to 4pm with the question: “How to write a good band press release?”. VISIONS editor Dennis Drögemüller will give an overview on how to manage to write a good blurb about your own music.
The number of participants for the workshops is limited – if you are interested please register as soon as possible on
Everybody in Cologne is right now discussing the closing of beloved scene places such as Underground and JackWho, but in other cities, such as Berlin, clubs are endangered – although or especially because they are attracting music fans from outside of the city. The question this poses: Is the (club) culture in jeopardy? Does Germany need cultural areas?
Not just in regard to the upcoming parliamentary elections this discussion forum from Livekomm & Klubkomm on Friday, August 18, will deal with political positions and framework conditions for the 1.200 live venues in Germans, with urban development and relating to this with protection of cultural areas and the noise from leisure activities. Issues like the taxation of admission earnings in cultural institutions and funding concepts will be on the agenda.
Katja Hermes (Sound Diplomacy), Martin Dörmann (Member of the German Bundestag, SPD), Karsten Schölermann (Livekomm), Heiko Rühl (Klubkomm)
Anja Backhaus (WDR)
As a catalyst of innovation Michela Magas brings together the worlds of science and art, design and technology, academic research and industry. She likes to look at things in their entirety from every view point. Earlier this year she was honored by the EU as Woman Innovator of the Year. She is the founder of Music Tech Fest, a global innovation eco system that assembles more than 5,000 creative innovators and scientific researchers and deals with diverse subjects such as neurosciences, forestry, and micro computing. Before that she was the Innovation Director of #MusicBricks, an EU-sponsored project that provided musicians and other creatives with physical and digital interfaces for further development.
In an interview with Bianca Hauda on Thursday August 17 she will report how she asses the role of women in the different sectors that she comes into contact with, as part of the “Gender Equality” thread. She has a clear response to the question what women need to do to be better represented in the technology scene: “It's not so much what women need to do differently in order to get into tech, but more the other way around. The technology sector needs to recognise that it is failing to utilise a massive amount of talent and skill.”
The talk takes place in co-operation with the INTERACTIVE Festival.
Thee list of speakers of the c/o pop Convention has filled up more since we have released the programme. One new addition is Meriç Öner: The architect is the Director of Research and Programs for the Turkish culture organization SALT. Nikoo Sadr is Interactive Marketing Manager at the global music and film distributor The Orchard. New participant for the Blockchain round table on Friday August 18 will be Vaughn McKenzie from JAAK. Bianca Hauda is a presenter, working among others for 1Live. A couple more speakers will be added.
The blockchain might be able to once more revolutionize the music industry – this time maybe to the advantage of the creatives by creating more fairness and transparency for everyone involved in the creative process. The topic, which already had been discussed at last year’s convention using the example of Benji Rogers Music DotBlockchain, will therefore once again be in the focus of the c/o pop Convention 2017. On August 18 prominent guests will discuss its potential but also its perceived risks at the panel „Blockchain: What does it really mean for the music industry?“
The Grammy winner Imogen Heap became famous as a solo artist, as part of Frou Frou and as a composer of soundtracks (for example the theatre play “Harry Potter and the Cursed Child”) – and has created her own blockchain-based fair-trade-music service with Mycelia.
In November Wolfgang Senges founded, together with Stephan Benn and Matthias Hornschuh, the Blockchain Working Group – a communication platform for a multi stakeholder dialog to prevent the possible threat of the Napster-effect and to facilitate the right track for a “disruption without horror”.
Peter Harris is the founder of the blockchain-based “stream to own”-streaming service Resonate. On a panel at Sonar+D in Barcelona, curated by c/o pop Convention, he had outlined an optimistic future scenario: Blockchain might prevent in the future that musicians could be short-changed by major companies.
Vaughn McKenzie is founder and CEO of JAAK – the company is establishing a platform for the licensing of music on the basis of blockchain.
A lot might know him as a member of the legendary bands Palais Schaumburg and Die Zimmermänner. He will take part at the Brands & Music Day at c/o pop Convention on August 17 in his function as Managing Partner and Creative Director of the audio design agency BLUT which creates characteristic sound worlds for big brands.
No matter if it’s a TV spot, a multi channel campaign, a media installation or an event, if it’s a sound logo, an audio branding, a sound design or an artist co-operation: Timo Blunck gets involved early into the creative process, gives strategic advise, and develops innovative concepts. BLUT is working with a portfolio of more than 50 composers, sound designers, DJs, musicians, artists, and sound engineers world wide. They are finding the right team for every briefing and will work effective and creative together with agencies, productions, clients, directors and partners from the layout to the finished audio solution.
He will showcase two exciting examples at his keynote.
BLUT did create a characteristic sound identity for Schüco – and for this they, together with an artist,built two instruments made out of Schüco products. For the VW Polo Beats which is equipped with an extra phat sound system BLUT did incorporate original sounds from the automobile production into a jazzy hip hop track.
The Brands & Music Day 2017 is an event of Agentur Lautstark in cooperation with c/o pop Convention and sponsored by the Ministry of Economics of the Federal State of NRW.
The fifth edition of our partner INTERACTIVE Festival will highlight the diverse facets of the digital transformation with the focus areas #RETAIL #MEDIA/VR #COMMUNITY #GROWTH und #SPORTS. Prominent speakers have agreed to take part on August 16 and 17 at IHK Cologne, among them Diana Kinnert, the “new hope of the CDU”. The INTERACTIVE Festival will grill her regarding the digitalization of the traditional party.
Prof. Dr. Ingo Froböse is researching the development of online platforms and apps for the promotion of health at the German Sport University Cologne – a case of “Cyborg vs. Turnvater Jahn“.
Philipp Liesenfeld from 1. FC Köln shows how the digital transformation can be developed in German soccer teams. Together with his colleague Patrick Kress he will also talk about VR – because you can write soccer history with VR as well.
Linda Rath-Wiggins’ VR-startup is concerned with the development of a tool that allows users to create their own VR experiences.
Philipp Friesen is Chief Digital Officer of the Cologne business Fond of Bags which recently has been honored with theGerman Entrepreneur Award 2017 in the Rising Star category. He will present his experiences concerning the topic “Stationary Trade vs. E-Commerce”.
The complete programme of the INTERACTIVE Festivals can be found here: http://www.interactive-cologne.com/calender/
This year there is once again an app for the c/o pop Convention and c/o pop Festival. There you can find all the information on all the events on August 17 and 18 – including Brands & Music Day and New Talent Day – and all the speakers. Just select the category “Brands & Music Day“ (Thursday August 17), “c/o pop Convention“ (Thursday August 17 & Friday August 18) or “New Talent Day“ (Friday August 18) from the menu at the “Timetable”. You can also look for certain times and places.
Of course the app is also useful for the nightly program at c/o pop Festival: Besides the program, sorted by day and location, there are also informations on the artists who are performing, navigational aid to the particular venues, a favorites function with an automized reminder just in time for the gig, so you will not miss your favorite concert by any chance, and a “discover” function that lets you listen to the music of the festival acts quickly and without any fuss. You will be alerted of short-time program changes and important news via push notification. You can get the app for free at thefor iOS or at the for Android.
The whole programme can be found as a time table on our web site : http://c-o-pop.de/convention/programm/
Eighty percent of German youth are regularly using music videos and sixty-seven percent say that they want to be like the singers from the video. But what do the role models actually look like that adolescents are being confronted with in these videos? And what are the consequences this has on there lives? These are the questions that a survey of the IZI (International Central Institute for Youth and Educational Television) and the MaLisa Foundation of Maria Furtwängler and her daughter, musician Lisa Furtwängler aka Lisa Fou, focusses on. The results are alarming. Why men are mainly battling their way through the video world as strong heroes, women are shown as being hypersexualized and submissive: She sexualizes herself for him, real or “at least” in thought. Relationships on an equal footing do not exist. In this talk, on August 17, pivotal results of the survey will be presented and discussed. The central challenge: How can adolescents be sensitized so that they at least can recognize the self-sexualization of women/girls and the gender hierarchy that they are picking up and internalizing through music videos?
Maria Furtwängler / Actress, MaLisa Foundation
Lisa Furtwängler / MaLisa Foundation
Dr. Maya Götz / IZI – International Central Institute for Youth and Educational Television
Tina Funk / VEVO
Bianca Hauda / WDR
The most important players in the field of music streaming, like Spotify and Apple Music, are addressing mainstream consumers. What is left for the power user? The emergence of niche streaming services will be one of the topics on Thursday, August 17 at c/o pop Convention. Bas Grasmayer did check out the current developments on the streaming market: He examines the differences between mainstream and niche services and presents new players like Resonate, IDAGIO and Voltra.
To the article: https://medium.com/@basgras/c4e57056b165
Will the future of streaming be the niche? What are the innovations in this area that can draw power user or listener with certain interests? On the panel “Streaming 2.0 – New kids on the block for the early adopter“ four representatives will present and discuss different models on Thursday, August 17.
Peter Harris, CEOof the blockchain-based music streaming service Resonate, who is pursuing a fair trade music model with his “stream to own”-concept and a co-operative approach.
Voltra founder Paolo Fragomeni equally ended up with a “stream to own” model, but coming from a different line of thinking – the result is, says Bas Grasmayer in his blog entry, a hybrid of Rdio and iTunes combined with a bit of Bandcamp.
Christoph Lange has reinvented streaming for classical music with IDAGIO.
Nikoo Sadr is responsible for the digital section of the music-, film-, and TV-distributor The Orchard – we will talk to her about general trends and we will develop an idea what the chances are that niche streaming services are offering to artists and labels.
Ric Scheuss from TRO Music Services will comment on the way in which technology spurs on creativity and enables dangerously effective sounds and music for brands in his keynote „Sonic DNA – Musikalische Markenführung durch Machine Learning“ on Thursday August 17 at the Brands & Music Day. He will focus on five topics: 1. How emotions drive behavior in brand communications. 2. How music triggers targeted emotional identifications in human brains. 3. How brands can accurately be translated into music. 4. How AI makes music one of the most powerful and efficient tools in persuasive communication.
Ric Scheuss has been in charge of the division Corporate Sound & Music for TRO Music Services in Düsseldorf and Berlin since 2005 and he advices international clients, advertisement agency and film and TV productions.
The Brands & Music Day 2017 is an event of Agentur Lautstark in cooperation with c/o pop Convention and sponsored by the Ministry of Economic Affairs, Digitization, Innovation and Energy of the Federal State of NRW.
How the digital transformation changes society, individuals and businesses is the topic of our partner event INTERACTIVE Festival that will also take place on August 16 and 17 at the IHK in Cologne.
At INTERACTIVE Festival global and industry leaders are encountering startups and developers, technology drivers are encountering creative artist and digital natives are encountering traditional industries once a year.
This year the thematic focusses will be #Retail, #Media/VR, #Community, #Growth und #Sports. For this national and international speakers have been invited who will provide fascinating insight into the work and visions of the technology, creative and internet industry in exciting workshops and lectures.
The INTERACTIVE Festival brings together developers, strategists, entrepreneurs, CEOs and users. It creates the right environment for exchange, discussions on the future of technology in society, mutual inspiration and reciprocal learning, creative experiments and business contacts. Two days filled with new insights and exciting personalities.
You can get tickets on http://www.interactive-cologne.com/tickets/.
The preliminary complete programme for both days is here! Panels with high profile participants will be concerned with, among others, music and stars as driver of digital brand communication, new possibilities for proceeds for musicians by means of rights synchronization for advertisements, movies and games, or the creative potential of innovative technologies and digitalization. You can take a look which topics and which speakers will be waiting for you on Thursday and Friday. It will obviously be updated constantly – it will be worth to check back regularly.
Overall around 100 international speaker will come to IHK Cologne on August 17 and 18, 2017. Confirmed top speakers are catalyst of innovation Michela Magas (founder of the interdisciplinary creative platform Music Tech Fest and recently distinguished as a European Women Innovator of the Year by the EU), Grammy winner and fair trade music activist Imogen Heap, actress and benefactor and board member of the MaLisa Foundation Maria Furtwängler, the Director of Music of VICE Media Charlotte von Kotze and Frans Jonker, General Manager Continental Europe of Eventbrite.
All the speakers, steadily updated, can be found here:
The second panel “Riot in the Matrix – Revolutionizing Communication” will put some of the most ambitious developments in the field of revolutionary communication, user-centered identity and Blockchain up for discussion – presented by the Resonate Conference (Belgrad/Serbia) as part of We Are Europe.
Facebook, Skype, Whatsapp, Google and many more useful services are allegedly for free. But in reality the user pays by disclosing his identity and valuable information about himself and his network – and by becoming a “digital slave”. It’s time for a radical paradigm shift. Business and their applications must serve us without extracting our identity, our contacts and our content. The sovereignty about what we are disclosing with which intention must reside decentralized in us. The high caliber panel members will cast a glance on possible future scenarios: Markus Sabadello (founder Danube Tech, Vienna), Joachim Lohkamp (founder and CEO Jolocom, Berlin). Presentation: Daniel Erlacher (Elevate Festival, Graz).
The strong fanbase of artists in social media is an interesting environment for brands in which they can position themselves to the target audience. The possibilities for cooperations and channels are diverse; and messages can technically very accurately be adjusted. Online platforms that focus on music are also deliberately designed in a way so that they can be marketed to the advertising industry. The panel “Artists & Repertoire in Digital Campaigns” at the Brands & Music Day on August 17 will discuss the possibilities of businesses to utilize music and artists in their advertisements – and the advantages of this for both sides.
The speakers: Viktoria Renner (partner at OZMOZE – Agentur für Popkultur), Mark Löscher (General Manager of EXIT-Network), Nico Zuber (VEVO), Ric Scheuss (TRO Music Services) und Daniel Koch (Chefredakteur INTRO). The presenter will be Jan Hendrik Becker.
Following this panel a roundtable workshop will take place in which current problems and future ideas will be discussed. The experts for this workshop will be: Tobias Thomas (Kompakt), Marco Erler (Lausen Rechtsanwälte), Carlo Luis Ruben Schenk (Irrsinn Mgmt) and Ric Scheuss (TRO MUSIC SERVICES).
The attendance for the workshop is limited to 30 participants. Registration for this workshop by email at
The Brands & Music Day 2017 is an event of Agentur Lautstark in cooperation with c/o pop Convention and sponsored by the Ministry of Economics of the Federal State of NRW
Culture is a central factor to define the identity of a region and especially a city. Here culture does not only refer to specific kinds of artistic expression, but rather to the representation of the creative potential of the society as a whole. Cities are more and more being defined through this potential, and the connection to economic development is obvious. The more creativity is located in a region the more businesses will settle there. And you can’t overlook the touristic relevance of a vivid cultural environment. More and more cities are nurturing this potential with good reason. What are the strategies for this? What do chances, but also risks and side effects look like? And which are the rewards for the creatives for this? This will be discussed by an illustrious circle: Dino Lupelli is founder of the Milan entrainment agency Elita, which organizes several events such as the Design Week Festival and the Linecheck Music Meeting & Festival, and of the network “Italian Quality Music Festivals“; Danko Runic is program director of the Heartefact Fund in Belgrad, which wants to contribute to an open and free society in the Western Balkan through creativity and artistic exchange; Heidrun Primas runs the Forum Stadtpark in Graz, an action committee of artists, scientists and creatives founded in 1959. Presenter Sebastian Dresel is a DJ, journalist, creative service contractor and networker and used to be the representative of pop and creative industries of the city Mannheim.
Two talks will focus on music films which will have their premiere as part of the simultaneous c/o pop Festival. The talk on Thursday will be about the documentary “Conny Plank - The Potential of Noise“ by Reto Caduff and Stephan Plank: The film provides insight into the work of the legendary producer who has produced records for David Bowie, Eurythmics and Kraftwerk. Reto Caduff, Stephan Plank and producer Milena Fessman will talk about the development history of the film.
The talk on Friday (will focus on the film “Magical Mystery oder: Die Rückkehr des Karl Schmidt”: Arne Feldhusen shot the novel of the same name by Sven Regner and lets Charly Hübner take over the world of German techno music in the 90s. Cologne heroes like Hans Nieswandt, Wolfgang Voigt and Justus Köhncke are appearing in supporting roles. Arne Feldhusen will talk to Hans Nieswandt, among others, and will provide insight into the production and the licensing of the music.
We will introduce one key subject of this years c/o pop Convention as part of We Are Europe into Sonar+D: the Blockchain. Applied to the music business it would enable us to follow the usage of a song transparently and ensure a fair remuneration of everyone involved. The participants of the panel “How to Blockchain for Artists, Labels and Fans“ are: Peter Harris, who's Blockchain-based streaming service Resonate is breaking new ground with a “pay to own”-system and collective ownership; Cliff Fluet, a lawyer who is specialized on digital content and music rights as well as the sound artist Blanca Rego, who distributes her music with alternative methods. The panel will be presented by digital strategist Bas Grasmayer. (You can find Bas’s overview of the state of affairs of music Blockchain here: http://c-o-pop.de/convention/news/item/what-have-the-music-blockchain-pioneers-been-up-to)
The Panel will take place on Juni 15 from 12:40 to 13:10 on Stage +D (P4 Level 1).
You can find all the information on the panel on here: https://sonarplusd.com/en/programs/barcelona-2017/...
In a second panel on Juni 15 at 5pm, presented by our programme director Ralph H. Christoph, we will discuss the right to party and create. Here you can find all the information on the panel “Fight for Your Right to Party (and create)“: https://sonarplusd.com/en/programs/barcelona-2017/...
It is obvious that technological developments of the production as well as the reception of the remix culture can fundamentally change the aesthetic, the structure and the distribution of music. We are facing a change of the remix culture in the era of mobile first. The smartphone is not just the main device for the consumption of music, it also enables almost anybody to make music themselves. The providers are responding to this. One example is 8Stem, initiated by Sub Pop founder Bruce Pavitt with Adam Farish: Music is being released as stems with which the user can produce their own remixes. The start-up Tracklib is establishing a library of stems that can be used and licensed on fair terms. At the same time platforms like Mixcloud, where already over 1 million users are uploading remixes (that are in parts highly experimental), are attracting more and more user and listeners – thanks to tracklists and timestamps the rights holders can be remunerated accordingly.
We will talk about what this entails for the future and the innovations that the pioneers in this area are offering in the high-caliber panel “The Future of Remix Culture”. Participants of this panel are: Xanthe Fuller (Mixcloud), Adam Farish (8Stem) and Göran Andersson (Tracklib).
To the blog entry:
What does the briefing of a brand or a movie look like? Which song fits which product and why? What are the requirements for a song or a piece of music if they are to fulfill a briefing? What are the benefits of music that is specifically composed for the occasion over an existing song? What is the role of the story of a certain song or artists? How can sync deals be expanded for an even larger music activation of the brand? What does a music supervisor even do? What are the sources, partners and creative processes in music supervision? What are good and bad examples of this? How do measurement and remuneration work? The experts of this panel at Brands & Music Day by Lautstark on August 17 will know the answers: Jesper Gadeberg (Musicstylist, Danmark, Yasmine Gallus (Budde Music), Roy Lidstone-Jackson (Managing Director, A&G SYNC, UK), Dan Burt (Music Supervisor & Producer, J Walter Thompson, US) and others.
The panel will be presented by Musexpo, the glamorous networking event in Los Angeles where actors from the music industry are meeting key players from advertising, games and film.
The rise of the remix went hand in hand with hip hop and electronic dance music in the 80s and 90s – two genres that owe their creation to the democratization of the production of music due to drum computers and sampler. Later on the remix culture was further pushed forward through desktop computers and high performance, oftentimes illegally copied, digital music production software.
But what does the future of remix culture look like? Will remixes also be newly defined by the mobile-first-dogma? Will the user finally become a musician, not with a calculator, but with their smartphones? This will be one key subject of c/o pop Convention 2017 in Cologne. Bas Grasmayer looked at some of the players who are revitalizing the practice of remixing.
Here's the blog entry: click here
Music and video have been closely interconnected since the end of the 20th century. What does their shared future look like now, in the digital reality? This will be one of the central topics of the c/o pop Convention 2017. Among other things there will be a high-calibre panel on the topic “Video & Live Streaming”. Bas Grasmayer, digital strategist and founder of MUSIC TECH FUTURE, has analysed this thematic field in a new blog entry.
In it he is portraying which consequences the technological development of the medium video has on the reception of music and on music itself right now – and will have in the future. Thereby he builds a bridge from the Scopitone of the 50s to MTV and YouTube to the current live streaming services like Chew.tv or Twitch or new video formats like “Stories” which once more are also changing music.
To the blog entry: https://medium.com/@basgras/5d392166125a
Gentrification processes push artists and creators away from the center of the cities, when historically, artists have revitalized neighborhoods, repurposed old buildings turning them into places to create, to show their work and to perform, attracting an audience and generating a whole economy around.
How would culture be affected if these spaces completely disappeared?, How can be the future of the cities’ center, nowadays invaded by commerce, if spaces are made available for culture (in its wider sense) to develop?, What must be done to preserve the spaces that still exist?
In this session Marie McPartlin will talk about the space she directs, Somerset House Studios, work spaces for artists located in a historical building in the center of London. Dimitri Hegerman, cultural activist and Tresor club founder, will share his experience turning abandoned spaces in Berlin (and currently in Detroit) into clubs full of life.
This talk will be moderated by Ralph H. Christoph, c/o pop Festival co-founder and c/o pop Convention organizer. A session to claim more spaces to create and party.
Thursday June 15
17:00 - 17:45
Room+D by Sacem (P4 Level 0)
more information: https://sonarplusd.com/en/programs/barcelona-2017/...
The festival market is highly competitive. If you want to attract an audience you need appealing acts – and those are expensive. Festival would not have been financeable (or not affordable for the fans) in a long time without the support of brands. Therefore it is a good thing that more and more brands and agencies discover festival as a gateway to the young target group. But the banner on the stage and the logo on the poster are not enough any more if you want to have an effect on an audience spoilt by media. At the same times festivals have to pay attention to their credibility with the fas. It is a juggling act that calls for new concepts and ideas – and those are put into practice on festivals by brands like Deichmann, Penny and Firestone. The combination of attractive live content and digital possibilities, for example through live streaming and social media, enables an unique way of communication.
A great example for the new approach is the still new Parookaville Festiva. Thanks to more than 80,000 sold tickets this year it is one of the three biggest festivals in Germany with an integrated show concept. Sponsors and partners are being integrated in an innovative way and are part of a temporary city. Warsteiner is hosting the church, Deichmann is hosting the beauty farm, Penny provides the supermarket. Every sponsor gets their own place, their own role, their own house – their own story. This means that the partner can be incorporated in a meaningful way without having a single logo displayed on stage – it will remain in the audiences memory. ARTLAKE and Feel Festival are pursuing a different strategy: They are treating brand partnerships very selectively and are requiring restraint from the brands with a target group that is sensitive to too much branding.
At the Brand & Music Day on August 17 the panel “Festivalsponsoring Today – wie Festivalveranstalter und Markenartikler zusammenarbeiten“ (festival sponsorship today – how festival organizers and branded companies are working together) will discuss how festival sponsorship does work in the year 2017. From the festival sector Bernd Dicks (founder and on of the three minds behind Parookaville Festival) and Jonas Seetge (founder of the Festival Kombinat, organizer of Feel Festival) will take part, the point of view of brands will be represented by Christoph Pietsch (once CEO of Grey, now chief marketing officer at DDB Group). Who are the new festival sponsors? How are brands nowadays activating live? Who is the target group and how much can a festival tolerate? These are a few of the questions that will be discussed in the panel. Beforehand Christoph Pietsch will give a talk about festivals as platform and experimental playground for brand staging.
The Brands & Music Day 2017 is an event of Agentur Lautstark in cooperation with c/o pop Convention and sponsored by the Ministry of Economics of the Federal State of NRW.
Music and video have been closely interconnected since the end of the 20th century – technological developments in the video field have a great impact on the reception and also on the production of music. Where is this going to take us in the age of live streaming? This will be one of the central topics of c/o pop Convention 2017, among other things in a high-calibre panel. The participants will be:
Wil Benton (co-founder and CEO of the DJ live streaming community Chew.tv), Mirta Gilson (head of business development at Make.TV, the platform for the acquisition, management and distribution of live videos), Graham Best (founder and director of the indie publishing company Featherstone Music Ltd. that is specialized on electronic music), and Meindert Kennis (marketing director of Spinnin’ Records, one of the five biggest music channels on YouTube).
The Brands & Music day will once again take place as part of c/o pop Convention on the premises of the Chamber of Industry and Commerce in Cologne on August 17 – a conference day that will focus on the the collaboration of music business and brands in the context of cooperation and communication. In keynotes, workshops, panels and sessions top speakers will provide exiting input from practice and will discuss best practice, but also worst practice examples from digital campaigns and live activations.
There will be a focus on the topic Sync, which is the »synchronisation« of music rights in other branches like advertisement, but also film, TV and games.
If you want to find out more about how to connect brands and music in a way that both sides, but especially the fans, can benefit from and if you furthermore want to establish contacts to potential partners from the industry you should not miss this day.
The Brands & Music Day 2017 is an event of Agentur Lautstark in cooperation with c/o pop Convention and sponsored by the Ministry of Economics of the Federal State of NRW.
The topics at a glance: #BRANDS #MUSIC #ARTISTS #FESTIVALS #EVENTS #SYNC #CAMPAIGNS #CASES #WORKSHOPS
Musicians and bands want one thing above all: Creating music. But nowadays that is not enough anymore – they should also have an idea about marketing and the business.
This year the New Talent Day will be held for the first time as part of c/o pop Convention 2017 on August 18. Its purpose will be to impart practical industry-specific knowledge, establish networks and provide support.
One important topic will be the presence on the stage – for this the band Deichkind managed to set benchmarks with their spectacular experimental stagings. Björn Benditz is partly responsible for this as artistic consultant and performer. He is not only part of Deichkind, but has been working as artistic consultant for 5 Sterne Deluxe and other acts since 2016. At a talk with subsequent workshop he will provide insights into the topic “Live performance and staging of the artist”.
Furthermore you can expect workshops on the topics young talent booking with Philipp Jacob-Pahl (Landstreicher Booking, i.a. Future Islands, Caspar, Kraftklub, AnnenMayKantereit), DIY online marketing with Malte Schröder (Ease Agency, i.a. Rammstein, Beatsteaks, Wankelmut, Patrice), cloud service for labels with Stephan Rombach (details), copyright in the digital space with Oliver Heinz and Michael v. Rothkirch (lawyers, i.a. consultants of popcamp, authors of „Musik und Moneten“ [“music and dough”]), remixing with Donna Maya (musician and DJ, i.a. certified trainer for Ableton Live, writer for „Beat“), fanbase with Marc Antonius Dominick (Spread Your Talent), distribution for labels with Frank Kühl (spokesperson of the VUT West), an advice center for GEMA issues and many more offerings.
Attendance the the New Talent Day is included in all combination tickets and the day pass for August 18. If you only want to attend the New Talent Day you can purchase a limited super special discount ticket at the price of 15 euro through popNRW and the VUT West. This ticket will grant you access to all the talks, panels and workshops of the New Talent Day as well as the MerchDay.
Just write an e-mail to firstname.lastname@example.org or email@example.com with the subject »Sonderticket New Talent Day« and name your band, your label or other bold project in the music industry. Afterwards you will get a promotional code for the discounted ticket. When you enter this promotional code at the of the c/o pop Convention, the “Sonderticket New Talent Day” will be displayed.
The New Talent Day is organized by popNRW – promotion of young musicians in NRW and VUT West as part of c/o pop Convention 2017.
c/o pop and Rapid Eye Movies are presenting: “If I Think of Germany at Night” – exclusive film premiere and club night with Ata (Robert Johnson) and Tobias Thomas (Kompakt) on May 4.
„If I Think of Germany at Night“ is the new documentary by Romuald Karmakar about Techno and similar kinds of music. The movie develops the most comprehensive and in-depth image of this subculture so far – the selective image of a music scene in transition.
It depicts the musicians Ricardo Villalobos, Sonja Moonear, Ata, Roman Flügel and David Moufang aka Move D working in the studio, at the club, on stage. The five protagonists are reflecting on their careers and the vast world of electronic music.
The SPOT Festival is going to take place in Aarhus/Denmark from May 4 to May 7. This includes SPOT+, a conference, on May 6 and 7 where amongst others Benji Rogers, one of our speakers from last year, will talk about the music Blockchain.
On Saturday, May 6, we are inviting all delegates to a reception from 6 pm to 7pm. There you can hear firsthand about what we have planned for c/o pop Convention this ear and how we are bringing together brands and music on the international level. There will be tasty beer as well.
From now on you can get day passes for both days of the c/o pop Convention 2017 at the ticket shop. On August 17 you can attend many more exiting talks, panels and workshops on current topics of the music industry besides the Brands & Music Day. On August 18 you will have access to the New Talent Day and to all additional events of the Convention. The day passes cost 80 euro each. Students can get crazy discounts: The day passes cost 25 euro each and the ticket for both days just 40 euros! We recommend: Go for it now!
To the ticket shop:
– and we will take care of the rest for you.
Not every musician and every small label can afford to hire professional music managers, band booker and promoter, but have to take over these jobs themselves. Not the easiest task, as most of them just want to do one thing: create music. Basic knowledge on the music business and valuable contacts are important for self-promotion.
The “New Talent Day” will take place in the course of c/o pop Convention 2017 for the first time on August 17. It will convey practical industry knowledge, establish networks and provide support. Musicians will receive knowledge and tipps from experts – and will find out in practical terms how to promote and market their music effectively.
Access to the “New Talent Day” is included in all combination tickets and the day pass for August 18 2017. If you only want to attend the “New Talent Day” you can purchase a limited super special discount ticket at the price of 15 euros through popNRW and VUT West. The ticket will warrant you access to the talks, panels and workshops of the “New Talent Day” as well as the “MerchDays”.
Just write an e-mail to c/o pop Convention ticket shop the “Sonderticket New Talent Day” will be displayed.or with the subject “Sonderticket New Talent Day” and name your band, label or other exciting music related enterprise. Then you will get the code for your discounted ticket. If you enter this code in the
The “New Talent Day” is organized by popNRW – promotion of young musicians in NRW and VUT West as part of c/o pop Convention 2017.
Brands & Music, Music & Tech, Music Content & Distribution, Sync und New Talent – these are the central topics of the c/o pop Convention 2017 which we are partly developing with our partners from the cooperation project We Are Europe. It is already certain that blockchain will once again play an important role this year. International top speakers will provide exiting input from diverse perspectives – the first four are already confirmed.
Gerhard Behles: He was member of the band Monolake and is professor for sound design at the Berlin University of the Arts. In 1999 he founded Ableton, now one of the market leaders for sequencer programs and innovative controllers.
Wolfgang Senges: He co-initiated the collecting society Cultural Commons Collecting Society (C3S) and is part of the ContentSphere as digital strategist. Together with Matthias Hornschuh and Stefan Benn he launched the »Blockchain Roundtable Music«. Initial results will be presented at our convention.
Timo Blunck: As a member of Palais Schaumburg and Die Zimmermänner (with Detlef Diederichsen) he is a German music legend. Together with his production agency BLUT he is active for well-known brands.
Darren Gallop: His company Marcato provides the technological infrastructure for the organisation of festivals and conventions all over the world with web-based management solutions. c/o pop was the first European festival that relied on Marcato.
c/o pop Festival and c/o pop Convention are moving closer together this year. Therefore we are offering a combination ticket with wich you not only can attend both days of the convention, but all concerts on all five days. You can still get the ticket for an incredible early bird special price of 149 Euro.
Next to the headliner Moderat many other exciting acts have already been confirmed: ,
2016 saw a new word entering the music business lexicon: blockchain. At c/o pop Convention 2016, Benji Rogers unveiled new components of his dotBlockchain Music project, making it easier for external parties to participate in the project. But what is blockchain, what can we expect, and what are the most recent developments? Bas Grasmayer, digital strategist and founder of MUSIC x TECH x FUTURE, answers these questions in anticipation of c/o pop Convention 2017.
Blockchain is the technology powering. It allows people to make cryptographically secure peer-to-peer transactions, without the use of an intermediary. These transactions are then stored in a distributed ledger of which all the nodes on in the network have a copy. All records kept on the ledger are immutable, which means that changes are submitted by appending new lines to the record, generating a type of change log.
In the case of Bitcoin,
it has allowed for the creation of a digital currency which is not
regulated by government bodies or central banks. People can transfer
money across borders without bothering with transfer fees or currency
exchange rates. Since ledgers are replicated across the network, it
makes it very
difficult to tamper with data: an attack or corruption on one node is
not very effective, since changes have to be appended to all copies of
the ledger. A lot more can be done with the technology however, much like how the internet can be used for more than just email.
Ethereum, which was utilized by Imogen Heap’s music blockchain project with Ujo Music, provides a platform for blockchain-based ‘smart contracts’. These
enable conditional transactions that only trigger when a certain criteria is met.
To read more about what’s going on at dotBlockchain Music and other current developments please click here:
More information: http://resonate.io/2017/
Good news for everyone who likes to plan early: The dates for next year are already fixed. The 14th edition of the c/o pop Festival will take place from August 16 to 20 in Cologne – and the c/o pop Convention will be on the 17th and 18th August once again at the IHK Cologne.
A first musical highlight for the festival has already been confirmed: The band Moderat from Berlin – those who missed the sold out Cologne show yesterday will get a new chance. Festival tickets at the reduced Early-Bird-rate of 55 Euro (plus advanced booking fee) will be available on the homepage of the c/o pop festival as of now. From April 2017 day tickets will be available as well.
Important information for all convention attendees: In December a combo ticket for c/o pop Festival & Convention will go into sale, with which you can visit the shows on all five festival days.
To get into the mood we now have the video retrospective of the c/o pop Convention – with interesting statements from Daniel Kuypers, Benji Rogers, Zahed Sultan, ADI, Cliff Fluet and Fredda Hurwitz. Enjoy it!
More Fair Trade in the music business: We will bring this central topic of the c/o pop Convention 2016 to Elevate Festival in Graz on Friday October 21st, as part of the “We Are Europe”-project.
Streaming services, commercials, movies, games: music is needed everywhere. Unfortunately, it is not always ensured that all people involved in the music piece are fairly remunerated. By use of the Blockchain technology this could change, according to the visions of creators and thinkers such as Benji Rogers who founded PledgeMusic and DotBlockchainMusic. Whether and how his concept can be implemented will be part of the discussion. We will also scratch the topic of meta data and also contribute views on alternative business models under the sign of a collaborative economy.
There will also be a discussion about the interests and rights of artists, creatives and right holders. Admission to this panel –just as to all other events of the “Discourse + Activism”-Program at Elevate Festival – is free.
All information on the panel: https://elevate.at/diskursprogramm/e16fairmusic/
Germany will be the guest country of Bizkaia International Music Experience (BIME) in Bilbao between 26th and 28th October 2016. The conference for music, new technologies and ideas is one of the leading platforms of the European creative industry. Renowned players of the German music industry, successful start ups as well as emergent bands will take part, at the invitation of the Goethe Institute. In keynote presentations, panels and “Future Talks”, experts will talk about current developments and future visions. Our Head of Program Ralph Christoph will talk about the topic “Sync in Germany – start catching up!”. There he will discuss which chances Sync, the synchronisation/licensing of music rights for the use in film and commercials, is offering for musicians and the music industry, what the situation looks like in Germany specifically – and if and how compatible creative aspirations and commercial requirements are. Further referents are Thorsten Schliesche, General Manager Europe of Napster, the music streaming service, and Yasmine Gallus, who is responsible for song marketing at Budde Music, among others.
The program of BIME: http://bime.net/en-us/home
On September 30 and October 1 we will be representing at the conference of Waves Vienna Festival, with the motto “Collaborate. Communicate. Connect.“, as partners. Germany is one of the guest countries, next to Israel. While Germany has always been one of the most important markets for artists from Austria, the collaboration with Israel is not yet as close – something Waves Vienna wants to change. Our head of program Ralph Christoph will actively participate in two sessions: At the “Feedback Listening Session Hip Hop / Electronic” he will give feedback on the international potential of Austrian acts. At the “Speedmeeting: Meet the International Festivals” he will be available as a contact person for questions around international festivals and networking opportunities next to representatives of festivals like She’s The Fest (Spain), MENT Ljubljana (Slovenia) and Colisium (Russia).
Please find our sessions at Waves Vienna:
30.09. 10:00-11:30 WUK Conference Room 1
Feedback Listening Session Hip Hop / Electronic
30.09. 13:00-14:00 WUK Hospitality Bar
Speedmeeting: Meet the International Festivals
As part of the EU cooperation project “We Are Europe” TodaysArt (Netherlands) and Insomnia (Norway) have visited us in August in Cologne. From October 20 to 23 we, together with c/o pop Festival, will contribute to the program of Elevate Festival in Graz. Further partners from the “We Are Europe” network will be Nuits Sonores and the European Lab Forum (France) as well as Resonate (Serbia). The musical part of the festival will start off on October 20 with a concert night presented by c/o pop Festival where the US poet, rapper and activist Saul Williams, the electronic duo Wayal, Kaitlyn Aurelia Smith and two acts from Austria, Koenig and Attila will perform. On Friday, October 21, at the accompanying “Discourse + Activism” program the “Fair Trade Music” discourse which we started in August in Cologne, with Benji Rogers of PledgeMusic and others, will be continued in a format that will be co-curated by us.
Another important issue of the conference, which also concerned us at c/o pop Convention, will be “Cultural Entrepreneurship”, the question how much creative artists have to act as entrepreneurs and what this means for culture.
The Photokina Music Video Award 2016 jointly organized by Photokina and c/o pop has found its more than worthy winner. In the final audience vote the singer and advertising icon Friedrich Liechtenstein prevailed with his ode to gasoline. The elaborate video accompanies him on the autobahn and goes along on some detours. Even a cameo from country singer Gunter Gabriel made it into the video.
Photokina and c/o pop want to thank everyone who made the voting so exciting by taking part in it. The further finalists (Trümmer, Golf, Keshavara, Charles X) also deserve gratitude, as do all other bands and acts who submitted a contribution for the award.
The price money of 5.000 Euro goes to Friedrich Liechtenstein and his Crew Tanja Schmoller, Christian Beetz, Meike Wenthe, Sönke Kirchhof and Philipp Wenning. The music video “1.000 Liter” is part of the project “Tankstellen des Glücks” (Gas Stations of Happiness) from gebrueder beetz filmproduktion in coproduction with ZDF/ARTE & ORF sponsored by the Medienboard Berlin-Brandenburg.
What kind of partner events and sessions can be visited on both days of c/o pop convention 2016?
+access to the official opening of: c/o pop convention + Brands & Music
Day + Soundtrack_Cologne: 25th
August, at 10:00 a.m./ Börsen-Saal
+Movie and Music – Wie lizenziere ich Musik für meinen Film? (German) with Marco Erler (lawyer / Lausen Rechtsanwälte, Akademie der
Deutschen Medien) 25th August at 5:45 p.m. / Digital Lab
+Communication and Music – Wie Firmen mit Musik umgehen? (German) with
Marco Erler (lawyer / Lausen Rechtsanwälte, Akademie der
Deutschen Medien) 26th August at 12:00 a.m. / Junioren-Zimmer
+The Streaming Revolution – Hintergründe, rechtliche Rahmenbedingungen und typische Vertragseckdaten bei der digitalen Contentverwertung (German) with Götz Schneider-Rothhaar ( lawyer, / Fuhrmann Wallenfels Rechtsanwälte, IAEL) 26th August at 02:30 p.m./ Junioren-Zimmer
+ pop NRW -Nachwuchsförderung für junge Musiker in NRW & VUT West präsentieren: Workshop zum Thema Streaming, Soundcloud, Spotify und Sampling mit Renate Schmid (German) (lawyer/ Wilde Beuger Solmecke (DE) 26th August at 03:00 p.m. / Guillaume-Saal
+Music Supervisor Sessions, gemeinsam mit Soundtrack_Cologne 26th August at 10:00 a.m. / Digital Lab
+Reality Check - GEMA für Einsteiger in Kooperation mit Soundtrack_Cologe 26th August at 12:30 p.m. / Neven-DuMont-Zimmer
+„Diversity is more than gender - Diversität in der Musikwirtschaft“ präsentiert von Music Industry Women by VUT (German) 26th August 04:00 p.m./ Digital-Lab
+Klubkomm Studie: Vorstellung der Studie Kölner Nachtökonomie“ der KLUBKOMM – Verband Kölner Clubs und Veranstalter e.V. (German) 26th August at 4:45 p.m. / Guillaume-Saal
Music has been increasingly used in digital campaigns as a strategic story for brands and agencies to develop a “cool” access to the target groups and to enable a long-term communication in the target groups. The musician becomes a social medium whose goal is the range. And once a spot goes viral, everyone is happy – or aren’t they? On 25. August, Patrick Holtkamp (Managing Director BBDO Düsseldorf), Johann Laeschke (General Manager of the VICE-affiliated agency VIRTUE Worldwide in Germany), Dagmar Schwengler (Director Synch & Licensing, BMG), Sebastian Kahlich (Group Account Director Viacom International Media Networks) and Carlo Luis Ruben Schenk (Manager AnnenMayKantereit and co-owner of the Agency Landstreicher Booking) will discuss at the Brands & Music Day how music can and should be integrated in digital campaigns – and who actually does this in what way, and how they would like to do it. Johann Laeschke will broach the topic with a keynote speech. The moderator is Jan Hendrik-Becker.
A movie without music? Boring! But how is the music actually included in the movie? Who makes the decisions, as to whether available pieces are used or rather new music is composed? How does the licencing work? Who controls the budget? Which strategies are there for handling music and what weight does music have in general? What is the relationship between creativity and the marketing-needs?
Movies need music; and vice versa, the placement of music in movies is particularly attractive for a lot of music producers and artists, as they yield direct income and can additionally provide access to new target groups.
On 26. August at the Exchange & Connect, music supervisors and film-makers will reveal how both come together in a jointly hosted track with SoundTrack_Cologne. Music supervisor Pia Hoffmann will be the first meber of morning fireside chat,. The moderator is André Feldhaus, composer of more than 90 TV- and cinema movies, including “Schnappschuss mit Che” and “Nordstrand”. Two workshop talks will follow: the first with Thomas Golubić, whose company SuperMusicVision, amongst others, worked on the music for “Breaking Bad”, “Better Call Saul”, “Halt & Catch Fire” and “Grace & Frankie”; and the second with Lyn Fainchtein, responsible for the music in “Birdman”, “The Revenant” and “Babel”. The moderator will be Milena Fessmann, radio-DJ and also a music supervisor at Cinesong (“Tschick”, “Macho Man”, “Everything will be fine”).
They had so skip the Eurocup this year, but in Cologne the Dutch will be strongly presented both at the c/o pop festival as well as at the c/o pop convention. At the Dutch Impact Evening in the city garden on 26. August, a total of three Dutch bands will play: the postpunk-Rotterdamer Rats on Rafts, the Lo-Fi-Trio Bombay from Amsterdam and the psychedelic-rockers Pauw – and all of that with free admission after 18:00! Following that, Weval can be seen at the Gloria Theater. The prospects the four Dutch acts may have on the German market will be discussed by a round of experts with Manfred Tari (musical journalist, conference manager / Reeperbahn Festival) at the convention on 26. August.
At the Buma Lunch on 26. August with a subsequent match-making, 20 participants from the Netherlands will meet 20 potential partners from Germany.
Not only in the framework of the “We Are Europe” project, is the TodaysArt Festival from The Hague, a partner of the c/o pop festivals and the c/o pop convention.
The c/o pop convention happens to coincide with the new entertainment merchandising convention "Merch Days" which is taking place at Cologne's XPOST venue from 25 - 26 August 2016. "Merch Days" is set to explore the importance of merchandising in the music, film and games markets, bringing the entertainment sector together for the first time for two days of networking and exchange. The event is free to all c/o pop convention participants.
Alongside the opening panels presented by GWA with minister for the economy in North-Rhine Westphalia, Garrelt Duin, Marco Zingler (CEO of denkwerk, BVDW committee), Michael M. Maschke (executive board of GWA) and Michael Schuster (CEO of Cargo Records, VUT e.V.) other exciting panels have been confirmed, making the programme for Brands & Music Day on 25 August complete. The topic for the day will be good partnerships between brands and the music industry and how to achieve them. Best and worst cases will be presented and the pros and cons will be discussed, as well as the small pitfalls in matters of music licensing. As well as representatives from brands, agencies and labels, this year artists will also be prominently represented by ADI and Kazim Akboga. Finally, there’ll be further discussion and socialising at Brands, Beats & Burgers– with friendly support from GWA and Deutsche Telekom.
Our partner for Brands & Music Day on 25 August, organised by c/o pop convention in collaboration with the agency Lautstark, is the General Association of Communication Agencies (GWA), which represents Germany’s leading communication agencies. Our panels therefore include speakers from the best creative agencies. The opening panel, presented by GWA, includes Michael M. Maschke (executive board of GWA) and will cover the cooperation between brands and the music industry from the agency’s standpoint. GWA, as well as our partner Deutsche Telekom, also support the Brands & Music BBQ which will close Brands & Music Day. All participants and speakers are invited to the BBQ, where they can get to know one another, continue discussions and above all enjoy Brands, Beats & Burgers.
How important is the nightlife to the city of Cologne? To investigate this question, the association of Cologne clubs and promoters, KLUBKOMM the Institute of Sociology and Socialpsychology at the University of Cologne conducted an empirical study of Cologne’s night economy. At the c/o pop convention on 26 August, the head of the study, Heiko Rühl, will be presenting the results for the first time. The study’s findings and the possible implications will be discussed by Jan van Weegen, 1 president of KLUBKOMM, Dr. Ulrich Soénius, deputy general manager of IHK Cologne and Barbara Foerster, head of the Department for Culture of the city of Cologne, which provided the financial support for the study. We will be joined by Mirik Milan, Night Mayor of Amsterdam.
Since 2012 popNRW has been supporting ambitious and promising young bands fromNorth Rhine-Westphalia with the aim of boosting the region’s excellent music scene and making it competitive beyond the region. The year-round funding programme is tailored to the particular needs of young musician and comprises various modules and opportunities. In collaboration with VUT West, as part of c/o pop convention, popNRW will offer several workshops for musicians, bands, promoters and labels and other music people. Among others, Renate Schmid, solicitor with the firm Wilde Beuger Solmecke and specialist in music law will speak on the subject of streaming and sampling: what rights do musicians surrender when they present their works to the public via Soundcloud, Youtube, Spotify etc.? What can you do if your own music is used without permission?
Photokina, the world’s leading trade fair for the photography/video and imaging sector,is launching the MUSIC VIDEO AWARD by photokina in collaboration with c/o pop .
Music videos can be submitted 5 - 31 July and after jury selection will be subject to the toughest panel for votes: the fans. For infomation about participation and the 5.000,00€ prize, go to: www.photokina.de/musicvideoaward
Sadly the Brits have said ‘no’ to Europe. Alongside our partners in the project We Are Europe we will work on European visions for the cultural and creative industries and together we’ll expand the network. For example, our cross-border We Are Europe Night: Middle-East x West „Club Middle East“ on 26 August in Cologne city park.
The club night We Are Europe Night: Middle-East x West curated together with Cologne Sessions and co-presented by the project partner festivals TodaysArt and Insomnia. The focus is on a region, which currently encompasses the global crisis. It is not only the historical cultual heritage of the region that faces destruction, but also the future of the currrent generations of artists. Because it is these artists that work in a cross-border, collaborative way, so it is they who actually realise the motto of We Are Europe: „Today’s ideas for tomorrow’s culture“. The co-curators TodaysArt and Insomnia, known for their musical and artistic links west to east and north to south, are the perfect partner for this comsopolitan night.
Some acts have already been confirmed – others, including local acts will join them. We’re delighted to have, among others, Israeli electro hip hop producer and singer ADI, French worldbeats producer, Turkish clectronic Anadolu fusionist Insanlar, and Lebanese techno-avantgardist Rabih Beaini aka Morphosis and Mutamassik, the musical Avatar of Italian-born Giulia Loli, who expresses her Egyptian roots percussively and mixes hardcore breaks
With „Is mir egal“ the Berlin transport company BVG and Neukölln rapper (and ad writer) Kazim Akboga scored the biggest advertising hit of last year with over 5.6 million plays on YouTube. The funny video changed the perception of BVG overnight.
In this panel we will learn how a client briefing is developed into an exciting branded entertainment collaboration. How is a viral hit actually made? Is it just chance? How are such concepts developed and who contributes what? How do you convince a client of a totally mad idea? These and other questions will be discussed on Brands & Music Day (25 August) with Kazim Akboga, Marielle Heiß (Creative Director at Jung von Matt/Elbe), Natalie Martens (Client Service Director at Jung von Matt/Elbe) and director Baris Aladag.
It is becoming increasingly evident that blockchain database technology will soon revolutionise not only the financial world, but it could also mark a turning point in the music industry: it could be the basis for rights licensing under fair conditions determined by the creator. Alongside Benji Rogers from Pledge Music, who will present his idea of a blockchain based „fair trade music database“, other guests from Germany and abroad will discuss the potential of this technoloy at „Exchange & Connect“ on 26 August. Maik Klotz, consultant, speaker and author on the subjects of banking, payment and blockchain, will give an introduction to the subject of blockchain. And from the UK we will be joined by Paul Pacifico, CEO of Featured Artists Coalition (Official), who represents the interests and rights of artists, and President of the International Artist Organisation, an international lobby group for professional musicians.
Spotify itself appears to earn nothing (yet) from streaming. For artists, producers, record labels, as well as composers, publishers and promoters, globalstreaming on Spotify, YouTube etc. can be an interesting source of income – when its use has been contractually well planned and implemented. Götz Schneider-Rothhaar explains in his lecture „The Streaming Revolution“ on 26 August the current market situation- who is paid, for what and how much, and presents the typical contractual basic data for use of content by digital aggregators and streaming services.
Götz Schneider-Rothhaar is a specialist lawyer in copyright and media law in Frankfurt am Main. Since 1995 he has been representing individuals and companies in the fields ofmusic, film, TV, internet, advertising, photography, design, franchising, online-trade, sales and brands and is a member of theGerman Executive Committee of IAEL (International Association of Entertainment Lawyers).
The two days of the conference cover different themes – depending on your interests you can buy a ticket for one day or a combination ticket for both days.August 25 is Brands & Music Day, organised by Lautstark agency in cooperation with the c/o pop Convention. On this day we will be exploring the mutually beneficial relationship between brands and music with keynote talks, panels and case presentations (eg. ADI & Telekom and BVG’s „Is mir egal“ commercial). On 26 August, under the title ‘Exchange & Connect’, current issues in the music industry will be discussed, such as fair licensing deals with blockchain, with speakers Benji Rogers, Maik Klotz and Paul Pacifico, and „Diversity in the music industry“ with the VUT (Union of Independent Music Companies).
Three top-level speakers are confirmed for our partner event SoundTrack_Cologne that takes place 24-28 August at the IHK Cologne.
The BAFTA-winning composer Jessica Curry wrote the music for the hit games „Dear Esther“ and „Everybody’s Gone To The Rapture“. On the Games Day (25 August) she will talk about balancing art and business and the challenges that face women in the world of video games.
Cliff Martinez, BAFTA winner and Best Composer at this year’s Soundtrack Festivals in Cannes will speak on Film Day (26 August) about his projects and work structures. Former drummer with the Red Hot Chili Peppers, he’s now Steven Soderbergh’s favourite soundtrack composer.
Reinhold Heil composed the music for the German cult film „Run, Lola, Run“ and the blockbusters „The International“ and „Cloud Atlas“. The German composer, who now lives in Los Angeles, won theGrimme Prize in 2016 and will be speaking on TV Day (27 August) about his work.
The electro-producer and singer Adi Ulmansky hails from Jerusalem and currently lives in Tel Aviv. She was already celebrated as the opening act for OK Kid in early 2016 just as she was at the Electronic Beats Festivals in Warsaw, Prague, Bratislava and Cologne (where she got to meet her idol Róisín Murphy). Starting her solo artist’s career in 2010, it quickly accelerated after she took part in the Telekom Music Talent Space 2014 – a one-week workshop, which is meant to help talents find their path in the music industry. That appears to be working for Adi Ulmansky ADI for short. Ralf Lülsdorf, music director at the c/o pop convention-partner Telekom and Arne Ghosh from her agency 380 Grad (also active for Boy, Olafur Arnalds and Lambert among others) present her case. Adi Ulmansky herself will share her experiences – on 25. August at the Brands & Music Day.
The music industry is still dominated by white men in the 21st century – as recently demonstrated by the annual “Billboard Power 100” list (see: http://noisey.vice.com/blog/the-billboard-100-shows-music-business-diversity-is-just-getting-worse). The Association of Independent Music Companies (Verband Unabhängiger Musikunternehmen- VUT) is committed to creating more diversity in the German music industry and, among other things, has created a mentoring programme for women in the music industry as a component of its network Music Industry Women (background information: http://www.vut.de/no_cache/wirtschaft/wirtschaft-artikel/article/-156b206010/). On August 26th, Tess Rochholz, Verena Blättermann and Desirée Vach from the VUT will present the network, the mentoring programme as well as further measures for more diversity. Furthermore, mentee Martina Schröder and mentor Anne Haffmans from Domino/Mute – two participants of the first round of the mentoring programme- will talk about their experiences. A round of questions and the possibility to exchange thoughts will be provided afterwards.
Two experts at the interface of brands and music have been confirmed as speakers at the Brands & Music Day on 25. August. As a music-sync supervisor at the renowned agency Forsman & Bodenfors in Stockholm (which was honoured with the lion for “best independent agency” at Cannes in 2014), Jenny Ring brings together large brands and artists. The commercial “The epic split” for Volvo Trucks is an example, which included Jean Claude van Damme and featured Enya’s song “Only time”. After several years as, among other things, the Global Music Marketing Manager at the Coca Cola Company, Zoe Stainsby went into business herself and co-founded the agency Iconic Artists. The agency develops intelligent communication concepts and strategic partnerships for customers, ranging from ambitious start ups to global brands and stars from the music, entertainment and sports industries, including Avicii, The Coca-Cola Company and Warner Music UK.
The international visitors’ programme of the NRW KULTUR secretariat is collaborating with the regional Ministry of Culture to bring together cultural journalists, agents, politicians, curators and other multipliers from around the world with actors from the cultural and creative industry in NRW. As was the case in previous years, representatives of festivals and institutions will be invited to the c/o pop convention in Cologne this year again. They will talk about their experiences throughout the c/o pop convention at panels, networking events and of course in informal meetings as well, and for their part, will return home with the input they received in Cologne and NRW.
More on the visitor programme: http://www.nrw-kultur.de/de/programme/internationales_besucherprogramm/#/
"Brands & Music Day" on 25th August 2016 is the first event in Germany to be dedicated exclusively to the mutually fertile relationship between brands and music. Hosted by the agency Lautstark in cooperation with the c/o pop convention,numerous panels, sessions and events will deal with the hot topics "sync", branded entertainment, testimonials, product placement, sponsoring and live music activation. The first confirmed speakers are Richard Kirstein, author of the book "Music Rights Without Fights" and England's leading expert on music rights licensing for brands, and Fredda Hurwitz, Global Chief Strategy at the communications agency Havas Sports & Entertainment, which for many years has helped famous brands in their forays into the entertainment sector.
Music is being used the world over in an ever-growing number of areas and in more and more different formats. However, when this happens it's far from guaranteed that everyone with a stake in a piece of music will receive the remuneration they are entitled to. One of the reasons for this is the lack of a central data base listing all the rightsholders and their specific rights. Block chain technology, a decentralised self-managing book entry system and the basis of the ledger of transactions in digital bitcoin payments, could change all that. This at least is the vision of Pledge Music founder Benji Rogers, who advocates a "fair trade music database" which would mean that each time a piece of music was used, a fixed amount set out in a "smart contract" would automatically be paid to every single rightsholder, making complicated licensing processes obsolete.To hear more about his vision, click here – or visit us in Cologne on 26th August.
Cologne has never seen so much concentrated input and so many networking opportunities for those involved in music, entertainment and digital innovation as are promised by this one week in August. For the second time in a row, the c/o pop convention is cooperating with SoundTrack_Cologne (24 –28 August), Germany's largest industry gathering for the world of music and sound in film, games and media. Joint programme elements, coordinated areas of focus and networking events are planned.
What's more, the gateway to the digital solutions which make innovative forms of cooperation such as that between brands and streaming services possible in the first place will be explored in cooperation with the Interactive Festival (23 - 25 August). All the events are taking place for the first time in this constellation in Cologne's International Chamber of Commerce.
"Exchange & Connect" is the motto of the day on 26th August 2016 . The module "Content Creation & Distribution – from Digital to Live" examines new sales opportunities created, for example, by digital innovations. Once again, "Sync" also features prominently on the programme, exploring the prospects opened up by the "synchronisation" of music rights with other entertainment sectors. International partners from the "We Are Europe" network will contribute both to the festival and to this element of the convention programme, which focuses on "fair trade music" and the opportunities which the block chain offers the music industry. Confirmed speakers includeBenji Rogers, founder of the direct-to-fan platform Pledge Music, whose vision of a fair trade music database as a new, transparent and equitable foundation for the business of music licensing is currently making waves.
The c/o pop festival and c/o pop convention are part of the festival network "We Are Europe", whose joint goal is to develop a European vision of electronic and digital cultures, creative enterprise, innovation and new technologies. Over the next three years the 8 festivals involved in the project will engage in an intensive process of exchange and mutual support. Elements of the c/o pop programme will be shown at the Nuits Sonores festival and the European Lab for Festivals in Lyon in May, while TodaysArt (Netherlands) and the Insomnia Festival (Norway) will represent and support the "We Are Europe" project in Cologne in August.