The connections between brands and music are becoming ever closer and creative, the cooperations ever more diverse. Many brands have firmly anchored music sponsoring in their marketing strategies, the use of music and songs in advertising and film is increasing, influencer marketing in the field of music is a natural part of the mix. Agencies create innovative analog and digital formats online and offline, build new platforms and develop new forms of cooperation. In short: the cooperation between the music industry and the advertising industry is more established than ever before. And it is fully accepted by fans - if it is well done and offers added value. In the ideal case, the result is a win-win-win situation - for artists, for brands and for fans.
On Thursday, May 2, 2019, the programming section BRANDS & MUSIC will bring together all those who contribute to the success of such mutually enriching cooperations: advertisers, marketers, media makers, musicians, rights holders, the music industry and the advertising industry. For a whole day, we offer insights into the relevant topics and present cases, discuss with agencies, consultants, companies, managers and music makers about the status quo and the future of the connection between music and brands – artists and advertising.
We will address the question of how music in general and advertising music, in particular, control our emotions. We will examine what interests need to be reconciled, not just business interests, when a song comes together with a clip or a musician with a brand. We will gain insights into the music strategies of major international brands. We will ask why some brands suddenly have their own festivals. And we will investigate how festivals themselves become brands in order to be perceived as tourist events. For the finale, we will listen to the first interactive song with voice-controlled assistant Alexa - and will hear about the story behind it. And we will offer all participants a platform to enter into new cooperations themselves.
BRANDS & MUSIC IS ORGANIZED BY THE AGENCY LAUTSTARK IN COOPERATION WITH THE C/O POP CONVENTION 2019.
Since the beginning of digitalization, the music industry has been a driving force behind key technological developments and trends to establish new business models and revenue opportunities for creative professionals. The DIGITAL MUSIC section of the c/o pop Convention 2019 on May 2 and 3, 2019 will bring together professionals from the music, creative and digital industries to discuss key issues and challenges facing the music industry in the digital age. The latest technological findings, developments and visions will be examined from the perspective of the music industry in various thematic focuses. At the same time, we want to develop guidance for politics that focus on creative people and their interests.
One focus is devoted to the increasingly urgent need for innovation in the music industry. As a stimulus, we will present interesting new ideas and cases from the fields of audio and video, label work, data management and artificial intelligence. In a blockathon, we will be working on bringing a breath of fresh air into the ecosystem of the music industry. We will also talk about new licensing models that are not only driven by new technologies, but also by a new willingness to cooperate.
We will explore how musicians can use digital platforms such as Bandcamp to generate revenue, and show how music streaming could be improved, so there will be something remaining for the creators in the end. We will outline how green technologies can make clubs and festivals more sustainable. And we will offer time and space for the exchange of creative people and digital start-ups, authors and distributors, thinkers, doers and users.
Networks are the main arteries in the globalized field of action and work of the creative and music industries. Be it in the local or transatlantic network of music creators and consumers, of business and politics, of institutions and companies - the exchange of knowledge and information is more important than ever.
Within the EXCHANGE & CONNECT section, we will be presenting examples of how networks occupy and deal with topics, how they are used to articulate and disseminate interests, and how they generate new ideas and at times also add new value.
These are some of the topics that will be discussed on May 2 and 3, 2019: What is the significance of a night economy for cities and regions? Do we need a night policy in addition to cultural policy, and what might this look like? How can we move from a strategy of prevention to one of empowerment? What concepts are there to protect live music venues from the spiral of gentrification? Are live music venues cultural assets and therefore worth protecting? How can networks be used wisely to set the right course?
To bring music successfully into the world, more precisely into the world of media and social networks, to the shops, clubs, and concert halls - that is the job of music managers, bookers, and promoters or label operators. But not every musician and every small label can afford to have all these experts work for them, but they have to take on these jobs themselves. This is not an easy undertaking, especially since most of them only want one thing: to make their music. That's why basic knowledge from and about the music industry can't hurt, and you also need to get in contact with them and maintain it.
On Friday, May 3, 2019, as part of the c/o pop Convention, in the NEW TALENT program section we will once again impart practical industry expertise, establish networks and offer assistance. Experts will share their knowledge and advice with you, and you will learn how you can effectively promote and market your music.
NEW TALENT IS BEING ORGANIZED BY POPNRW - PROMOTING YOUNG MUSICIANS IN NRW AND VUT WEST AS PART OF THE C/O POP CONVENTION 2019.
Information from April, 3, 2020:
We regret to inform you today that the c/o pop Convention and c/o pop Festival in April will not take place as planned.
Due to current developments arising from the coronavirus, the pandemic and the resulting restrictions placed on the staging of events, there is a general ban on events in Cologne up to and including April 19, 2020.
The City of Cologne has now come to the conclusion that major events beyond that date cannot be permitted until the end of May 2020, as such events carry a high risk of spreading the coronavirus. At this time it is to be expected that events must be prohibited after April 19, 2020, too, as far as they have not been canceled yet.
After close consultation with the local authorities, our sponsors and partners, we, therefore, have decided to cancel our planned events in April. After all, the health of all people involved is still our top priority. Moreover, it is currently not predictable whether, and if so to what extent, the restrictions on public life will be eased after April 19, 2020. This will be decided by the federal and state governments in the coming weeks.
However, we are very pleased that we have found a solution after consultation with our sponsors and partners and that the c/o pop Convention will take place in October 2020. The new date for the c/o pop Festival will be announced shortly.
The planning for the c/o pop Convention in October is in full swing and all information on this you can find here on our website or in our newsletters. Unfortunately, we will not be able to move the entire scheduled April program to October.
We are sorry we were unable to make this decision until now and appreciate your understanding.
Tickets for the c/o pop Convention remain valid for the new date in October - except combination tickets for the c/o pop Convention and the c/o pop Festival. Combination tickets will be refunded anyway. Tickets will be refunded by our ticket partner Ticketmaster. All ticket holders will receive further information by e-mail in the next couple of weeks. We apologize for any inconvenience should there be a delay in the return process - the tickets will be refunded under all circumstances.
We wish you peaceful days and hope to see you in October!
If you have any questions, please contact us at firstname.lastname@example.org.
All the best and kind regards,
your c/o pop Convention team
Information from March, 19, 2020:
The last days were very exhausting for all of us. Our life situation has changed rapidly and in part drastically. Today we would like to inform you about the current state of affairs regarding the c/o pop Convention 2020.
The local authorities (State of NRW and City of Cologne) have imposed a ban of all events. However, this ban currently "only" applies until April 19, 2020. There are currently no guidelines or recommendations to cancel events after that date. This is a very difficult situation for us.
Our highest priority is the health of all participants and we would like to contribute - like other organizers - to containing the spread of the corona virus as much as possible.
Of course, we follow the reports and orders of the authorities and are also in close contact with our sponsors and partners. We are also working on possible options to postpone the c/o pop Convention 2020.
We are hoping to be able to give you detailed information about this as soon as possible.
In the meantime, we will show you projects and ideas of our sponsors, partners and local locations on our social media channels so that you can still fill this time of waiting with music and cultural content.
We wish you peaceful days and hope that you and your loved ones stay healthy.If you have any questions, please contact us at email@example.com.
Information from March, 11, 2020:
c/o pop Festival & Convention provide information on the latest developments concerning the corona virus COVID-19
It goes without saying that we are receiving an increasing number of enquiries about the status of planning and holding our event from April 22 to 26.
Therefore, we want to provide you with current information from now on!
As the organizers of the c/o pop Festival and the c/o pop Convention, we are aware of our responsibility towards our visitors, artists, speakers, partners, sponsors and staff, and we are taking this very seriously. For this reason, we are keeping in close contact and constant exchange with the local authorities and closely follow the communication of the Robert-Koch-Institute, the Federal Centre for Health Education (BZgA) and the Federal Ministry of Health.
On March 10, the city of Cologne ordered that events with more than 1,000 expected visitors should be cancelled. The city of Cologne has also decided to initially set the ban until April 10, 2020 (Good Friday).
Based on the current state of information and the guidelines of the Ministry of Health and the city of Cologne, we therefore assume that the c/o pop Convention, the c/o pop Festival and c/o Ehrenfeld can take place as planned.
Just as it is said about citizens of the Rhineland, we are optimistic for the time being that we will be able to experience some great days together in these difficult times. If anything should change regarding the assessment and the guidelines of the responsible authorities relating to the organization of events in Cologne, you will find it out here immediately.
If you have any questions, please contact us at firstname.lastname@example.org.
The New Talent program of the c/o pop Convention on April, 25th 2020 provides practical industry knowledge for tomorrow's musical pros. Some of the New Talent program highlights are:
Effective booking (Corinna Jacke)
What's your story? Artist marketing (Niloufar Behradi-Ohnacker)
Artist and tour sponsorship (Lena Engeln)
"Steps Ahead" Listening Session (Tim Thaler)
Within the Professional program of the c/o pop Convention 2020 keynotes, panel discussions, presentations, workshops and training sessions will provide a practical look into the future. Some highlights are:
Music Supervision (Nora Felder)
Artists as brands (Josh Greenberg)
Deezers User-Centric Payment System (Richard Wernicke)
Sync Summit: French Publishers meet German Supervisors
TikTok is the fastest growing social network in the world and the music industry has recognized the potential it presents for musicians. The TikTok masterclass on Saturday, April 25, will explain how to make money with content on TikTok.
Please note: The masterclass will be held in German. Participation for the masterclass is only possible for convention ticket holders and after prior registration. Register here.
The Spotify masterclass on Thursday, April 23 is aimed at artists, managers and label representatives. Stephan Szillus (Senior Editor) and Michael Schneider (Artist & Label Marketing Manager) from Spotify Germany will provide you with all the information and tools you need to effectively build and expand your presence on Spotify.
Please note: The masterclass will be held in German. Participation for the masterclass is only possible for convention ticket holders (Professional Ticket and New Talent Ticket - no Student Ticket!) and after prior registration. Register here.
In 2020, the c/o pop Festival will once again be hosting the diverse and free program named c/o Ehrenfeld. On April 25 and 26 you can see numerous concerts in the Cologne district of Ehrenfeld and take part in great activities - all free of charge. Some of the events of the c/o pop Convention will also be part of the program for c/o Ehrenfeld.
You can find all the convention events that are part of the c/o Ehrenfeld program at a glance here:
Saturday, April 25:
"Machiavelli - The Podcast about Rap & Politics" with Jan Kawelke, Vassili Golod, presented by WDR COSMO
"Say My Name - Diversity in Music Journalism" with Malcolm Ohanwe, Salwa Houmsi and Aria Nejati, presented by Uh-Young Kim, curated by COSMO
"Sound of a Revolution" with Francis Gay and guest, curated by COSMO, presented by We Are Europe
"Höme Festival Club"
Sunday, April 26:
"Lady Bitch Ray about Madonna", reading with Lady Bitch Ray, moderated by Yeşim Duman
You can find the full c/o Ehrenfeld programm here.
In 2020 the VUT Indie Days will take place for the first time in Cologne, as part of the c/o pop Convention. For the last four years the VUT West has been our co-organizer for the New Talent workshops. Now, for the first time, the entire, nationwide operating VUT – Verband unabhängiger Musikunternehmer*innen e.V. will be taking part as our partner, with the VUT Indie Days Cologne. On Friday, April 24, 2020 there will be diverse panels and on Saturday, April 25, 2020 VUT will present several New Talent workshops and expert sessions.
The confirmed speakers of the VUT Indie Days Cologne so far are Kerri Pollard (Patreon, USA), Frank Spilker (Die Sterne), David Möllerstedt (teenage engineering, SE), Mag. DI Dr. Christine Bauer (Johannes Kepler University Linz, AT), Rachel Falconer (Goldsmiths University of London), Dr. rer. nat. Stephan Baumann (Deutsches Forschungszentrum für Künstliche Intelligenz GmbH), Yier Erin Bargeld (Cybernaut Europe GmbH), Flavia Ferreira (Patch Point, ES), Anne Wellmer (nonlinear, NL), Sandira Blas (Factory Berlin), Sara-Lena Probst (BlackbirdPunk), Suzie Kerstgens (KLEE), Volker Rieck (FDS File Defense Service UG), Houwaida Goulli (recordJet), Caoimhe McAlister (DICE Conference + Festival), Aida Baghernejad (Journalistin) and Ronny Krieger (VUT e.V.).
The following topics will be part of the program of the VUT Indie Days Cologne:
The Power of Creative Communities: Together we are strong
The creative community and its relation to individual creativity and the social purpose of a creative network.
Speakers: Kerri Pollard, Sandira Blas, Yier Erin Bargeld
Moderator: Ronny Krieger
Ewig Jung: Gibt es eine Erfolgsformel für Musiker*innen?
Wir gehen der Frage nach, wie Künstler*innen ein Leben lang kreativ, fit und relevant bleiben.
Speakers: Frank Spilker, Suzie Kerstgens
Moderator: Ronny Krieger
Gender biases and discrimination in AI
Artificial intelligence cannot be objective, because it is based on traditional patterns of attitude. How can discrimination through AI be remedied?
Speakers: Dr. Christine Bauer, Rachel Falconer, Dr. Stephan Baumann
Moderator: Ronny Krieger
Where‘s the Revolution?
New instruments and technical achievements have contributed to the emergence of new musical genres in recent decades. We investigate which equipment will give rise to new forms of music today and tomorrow.
Speakers: David Möllerstedt, Anne Wellmer, Flavia Ferreira
Moderator: Ronny Krieger
Neues Urheberrecht im Praxischeck. Was bedeutet die Umsetzung von Artikel 17 der EU-Richtlinie für Musikunternehmer*innen?
Das Panel wirft einen Blick auf die bisherige Praxis der Musiklizenzierung sowie die Chancen und Risiken, die sich durch die Richtlinie insbesondere in Artikel 17 für Nutzer*innen, Plattformen, Kreative und ihre Partner*innen ergeben.
Speakers: Volker Rieck, Sara-Lena Probst
Moderator: Reinher Karl
VUT Music Industry Women präsentiert: „Multi-issue lives“ – Intersektionalität und Musikbranche
Gängige Musikbranchen-Praktiken bringen verschiedene Diskriminierungsformen zutage. Welchen Stellenwert hat Intersektionalität in der Popkultur? Wessen Körper, wessen Stimme und wessen Geschichte darf in der Popmusik repräsentiert werden?
Speaker*innen: Houwaida Goulli, Caoimhe McAlister, Frank Spilker
Moderation: Aida Baghernejad
Jörg Heidemann the managing director of VUT says about the premiere in Cologne:
"The music industry is constantly changing and requires from our members to stay up-to-date on current problems, solution approaches and innovative developments. To further strengthen the exchange with one another we are expanding our yearly industry meeting during Reeperbahn Festival on the c/o pop Convention and are happy to also be in Cologne with the Indie Days next year!"
Ralph H. Christoph, Head of the c/o pop Convention, adds:
"It has always been a central objective of the c/o pop Convention to strengthen the independent music scene as a talent pool and driver of innovations, thanks to the cooperation with the VUT we are able to offer even more concrete input and chances to network at the VUT Indie Days Köln for people who work in the independent music business, so they can strengthen the position of the musicians in a changing market."
As an industry meeting for the music industry, the creative industries and the digital economy, the c/o pop Convention not only aims to bring together professionals, but also to explicitly reach the experts of tomorrow. That's why each year we approach new universities and organise collaborative events during the c/o pop Convention.
This year we are cooperating with the Folkwang Institute for Pop Music (Essen), the Hochschule für Musik und Tanz (Cologne) and the SRH School of Popular Arts (Berlin).
The cooperations include showcases of bands from these universities as part of c/o Ehrenfeld, panel discussions and much more - such as the "Steps Ahead Listening Session" with Tim Thaler and the Expert Session "Listen Up: Podcasting from A-Z" with Tim Thaler and Victor Redman, which we organize together with The SRH School of Popular Arts, as part of NEW TALENT.
In the NEW TALENT section of the program taking place on Saturday, April 25, expert sessions and workshops will provide practical industry knowledge and a glimpse into the future. There will be plenty of opportunities to network. The conference is for everyone who wants to start the season with new contacts and ideas.
The cooperation with the Institute for Pop Music at the Folkwang University of the Arts includes an expert session on Saturday, April 25, 2020 on the topic "The Road to Freedom - How do you position yourself as a young artist in 2020? Major? Indie? DIY?"
Abstract: Due to Myspace a new era for young artists began in 2003. Suddenly the world was only one upload away - and it soon seemed clear to everyone: why negotiate with a label when you could get gigs in Rio, New York and Tokyo. By now, Myspace is nothing but a dusty marketplace on the Internet, but there is still no lack of functional social media communities with the promise of fast networking and thus career kick-offs. And yet the atmosphere is not as euphoric as it was a decade ago. Between the disillusionment of streaming and ticketing monopolies, even in 2020, young artists still have to think about what partners they should position themselves with in order to get their career off the ground.
The cooperation with the Hochschule für Musik und Tanz Cologne includes an expert session on Saturday, April 25, 2020 on the topic "Songwriting: Is that something you can study?"
Abstract: Chorus, hook, refraub, ramp, topline, middle eight - what? Your song has all the important elements, it sounds awesome - but it still leaves everyone cold? Your songs are not like the ones on the radio - is that good or bad? You don't know what to tell - or you doubt if you have something to tell? And - is it even possible to learn all of this? You can. The Cologne University of Music and Dance (HfMT) offers songwriting as a major subject as part of the bachelor's degree course in jazz-pop. At the HfMT Expert Session, Stephan Scheuss (major subject teacher and study group leader for songwriting), Anikó Kanthak (major subject teacher), Christoph Rieger (songwriting student) and Julia Leimenstoll (alumna) will answer your questions about studying songwriting and pop music at the HfMT Cologne and share their experiences with you.
The conference for digital youth culture is coming to Cologne for the very first time - in cooperation and at the same time with c/o pop Convention. The TINCON takes place in the Pattenhalle on Friday, April 24, 2020. The Pattenhalle is in the immediate vicinity of our location Herbrand's in Cologne-Ehrenfeld.
As an interdisciplinary event for digital youth culture, TINCON imparts media competence and social participation in a broad spectrum of topics that reaches the entire young, digitally raised generation of 13- to 25-year-olds. On stage, young speakers also stand on an equal footing with well-known professionals. With talks, Q&As, workshops and discussions, the conference will focus on culture, technology and games, on education and science, on YouTube & Lifestyle as well as on coding, politics, the environment and society.
The cooperation between TINCON and c/o pop Convention is sponsored by Stadt Köln and KölnBusiness Wirtschaftsförderungs-GmbH.
The c/o pop Festival and the c/o pop Convention have joined the Keychange Initiative - with this we set ourselves the goal of achieving a balanced gender ratio both on the festival stages and at the convention by 2022.
The Keychange Initiative, launched by the British PRS For Music Foundation in 2017, initially only focused on music festivals - more than 180 international festivals have so far joined the initiative. As of September 2019, this declaration of intent on gender equality will be extended to related areas in the music industry such as recorded music, publishing and music radio. Until 2023, the EU Commission has allocated 1.4 million euros to the programme which is now under the direction of the Reeperbahn Festival. "We have been discussing the under-representation of women in a pop cultural context for years in protected spaces. There are so many women who make fantastic music or have a keen sense of business. However, this is not only reflected in their successes. Men still dominate art and its market. The Keychange initiative now harbors the tremendous opportunity to eliminate this imbalance," says the newly appointed Keychange ambassador Joy Denalane. We are striving even more than in previous years for a high share of women among our speakers at the c/o pop Convention 2020 - we want to achieve the 50:50 quota by 2022 at the latest, in accordance with our agreement with Keychange.
The Faces of We are Europe 2020 are online - four of them are part of the c/o pop Convention 2020! Nominated are those who inspire us through their talent, but especially through their commitmentand convictions. Artist and Creative Director Portrait XO (Factory Berlin) and Co-Founder of teenage engineering, David Möllerstedt, and Victoria Blechman-Pomogajko, founder and curator of the ART@TECH Art Festival and WDR COSMO Head of music, Francis Gay, are part of panels and workshops at the c/o pop Convention.
For more info click here: http://weare-europe.eu
Music often also contributes to the journalistic quality on the Internet. We are therefore delighted that the nominations for the Grimme Online Award 2020 will once again be presented at the c/o pop Convention. And this in the year of the anniversary - as the Grimme Online Award will be presented for the 20th time in summer of 2020 by the Grimme Institute. The Grimme Online Award is a perfect addition to our DIGITAL MUSIC program. Since the beginning of digitalization, music has been a driver of central technological developments and trends on the Internet, which is also reflected in the Grimme Online Award. Proposals can be submitted starting January 15, 2020.
PREMIERE: FIRST GERMAN AI SONG CONTEST & PRIZE
This year at the c/o pop Convention for the first time the DIANA trophy goes to musicians who have written and produced songs using the AI software Boomy and open source lyric generators. Our mission is to actively promote the creative and playful dialogue between musicians and AI software. Our goal is to kick off inspired collaborations as well as strong songs beyond genre bubbles.
WE ARE LOOKING FORWARD TO YOUR APPLICATIONS!
The only things that matter for participation are your skills as a songwriter, your creativity and your curiosity. At the event, you will be divided into small teams and prepared for the interaction with the applications by our AI experts in a waythat will be easy to understand. No previous knowledge of AI software is required!
HOW CAN I APPLY?
Click here for more info.
Holly Herndon uses it, Grimes and Zola Jesus have a Twitter debate about it: artificial intelligence has long since found its way into musical composition and production. AI (Artificial Intelligence) will also play a role at the c/o pop Convention - for example at NEW TALENT on Saturday, April 25, 2020.
Under the title "brAIncandy: Is this still AI, or can this already do music?" Jovanka v. Wilsdorf, musician, artist profiler and songwriter at BMG Rights Management, will present some of the state-of-the-art AIs used today. It will show how AI, VR and AR could change our creativity and the entire music industry forever.
Afterwards we will dive into the practical application with musician and installation artist Portrait XO. As the first artist in residence at Factory Berlin, Portrait XO explores where we can go with AI, sound and new media. In her workshop, she presents these creative possibilities in the production of songs.
Booker and coach Corinna Jacke from leuchtfeuer booking will give an expert session on the NEW TALENT Saturday and will give you tips for more effective booking and more visibility in music projects.
To hear your own song on the radio, on a label or in advertising: At the "Steps Ahead" Listening Session held as part of NEW TALENT on Saturday, April 25, 2020, "new talents" can come a couple of steps closer to this goal. Young musicians have the chance to present their music to decision makers from the industry and the media, who will give direct feedback and perhaps also add the track to their programs.
If you want to be a part of it, you can apply: Simply send a song as an MP3 file with accompanying information (band name or artist name, song title, social media details, brief description of the project – max. 500 characters, contact details) to email@example.com by March 15, 2020.
The members of the jury are Olaf Opal (Producer and Mixer), Donata Kramarz (NOSOYO), Tilmann Köllner (WDR 1LIVE), Sara-Lena Probst (BlackbirdPunk) und Thorsten Mathieu (Deutschlandfunk Nova). Tim Thaler will moderate the session.
The format "Steps Ahead" was developed by Tim Thaler and Robert Lingnau at the SRH Hochschule der populären Künste (Berlin) and is a cooperation with them.
POP Summit at the IHK Cologne provides new impulses for 300 participants
On January 21 and 22, 2020, the IHK Cologne 300 actors from politics, administration and the music industry as well as artists and independent pop promoters met on invitation of the Bundesverband Popularmusik and the Initiative Musik. This made the POP Summit, with it high-class speakers, the largest nationwide event on this topic so far. For two days, the participants from all over Germany and guests from abroad took the opportunity to exchange views on the state of pop music promotion in Germany and Europe and to develop new concepts for a more modern orientation of promotion programs and institutions. Around 60 speakers provided practical input in keynotes, landscape talks and panels.The consequences of digitalization for the music market and pop promotion were just as much an issue as the importance of networks, the dismantling of the gender gap and, in general, the creation of more diversity, the protection of cultural areas in the densifying metropolises or the need to develop and demonstrate an attitude when the freedom of cultural institutions is threatened by the right.
The first speakers of c/o pop Convention 2020 are confirmed! Participants will include Bernhard Mogk from the Electronic Sports League (ESL), which is now joining the music market with its own label, Nilgün Öz, Managing Director of the non-profit Musik Bewegt Foundation, and Jesper Skibsby, founder of the worldwide radio tracking service WARM. Music publisher Nuno Saraiva (Lusitanian Music Publishing, Lisbon), Nis Bøgvad (Copenhagen Film Music) and Markus Linde (thag's agent, Hamburg) will present the project "Europe in Synch", which brings together the audiovisual sector and the music sector to raise the curtains and reveal the actual processes in which music is synchronized to moving images.
ESL: SOUNDTRACKING THE GAMING EXPERIENCE
The Electronic Sports League (ESL) is the largest league for gamers in Europe. With more than ten million visits per month and more than two million registered members, the league portal is one of the largest web presences in Germany today. Additionally, there are numerous events and the IPTV channel ESL TV. Now, ESL is entering the music market with its own label Enter Records: According to the motto "Soundtracking the gaming experience", the label wants to build up the stars whose music will be played in games and at the accompanying live events in the future. This opens up new possibilities for musicians to reach an audience of millions worldwide. Bernhard Mogk will reveal more about the strategies and plans at the c/o pop Convention 2020. He is Senior Vice President Global Sales & Business Development at ESL Gaming GmbH, a subsidiary of the Cologne-based Turtle Entertainment GmbH and operator of the Electronic Sports League.
A lot of musicians are committed to social projects beyond their purely artistic activities. They seek support for their matters close to their hearts. However, this commitment competes with classical marketing activities on their official channels. The non-profit foundation Musik Bewegt, which is run by the four partners Till Behnke, Josefine Cox, Herbert Grönemeyer and Jörg A. Hoppe, offers artists a shared communication platform. At the same time, it is the place to go for fans and music lovers to get involved and help in association with "their" artist. In order to maximize reach, the social media channels of the artists and supporters can be linked together as desired. So far, more than 700,000 euros have been raised through more than 3,100 donations for almost 100 projects – 100 percent of which are forwarded. Music Bewegt follows strict transparency rules when selecting projects. At the moment, Balbina (who will perform at the c/o pop Festival), Samy Deluxe, Die höchste Eisenbahn, Die Fantastischen Vier and Die Ärzte are represented at Musik Bewegt with projects close to their hearts. Managing Director Nilgün Öz will present the project at the c/o pop Convention 2020.
WORLD AIRPLAY RADIO MONITOR
WARM (World Airplay Radio Monitor) is the first major radio tracking service aimed at individual players in the music industry. WARM provides insight and real-time data on when and where songs are played on radio stations around the world. All you need to do is upload the MP3 files of the songs you want to monitor. According to WARM, 87 per cent of their users discover radio uses of which they had no prior knowledge. Monitoring can not only lead to more royalty income, it can also help to target promotion, marketing and touring strategies more precisely. Jesper Skibsby, CEO and founder of WARM, will explain the service in an expert session at New Talent on Saturday, April 25, 2020.
EUROPE IN SYNCH
The synchronization of music and moving images is a complex process. What could a new EU sponsorship program do to facilitate this for all involved? This is what the "Europe in Synch" project tries to find out. "Europe in Synch" is a preparatory action under the EU's Music Moves Europe initiative, which aims to provide the groundwork for the successor to the European cultural program Creative Europe between 2021 and 2027. The project brings together the audiovisual sector (film and advertising companies, creative agencies, advertising agencies and other players) and the music sector, labels, music publishers and composers: Its goal is to raise the curtains and reveal the actual processes in which music is synchronized to moving images. Music supervisors play an important role in this. Music publisher Nuno Saraiva (Lusitanian Music Publishing, Lisbon) initiated the project as president of the Portuguese Independent Music Trade Association (AMAEI) with the experienced music supervisors Markus Linde (thag's agent, Hamburg) and Nis Bøgvad (Copenhagen Film Music). At the c/o pop Convention, they will present the results of the "Europe in Synch" preparatory action, under the Music Moves Europe banner.
New date, new location, new programming and ticket structure: There's a whole lot of news to announce! The next c/o pop Convention will take place from April 23 to 25, 2020, and thus for the first time also on the Saturday! With our new location at Herbrand's in the Cologne district of Ehrenfeld, we will also be getting even closer to the c/o pop Festival. Seven indoor and outdoor spaces offer new possibilities for new formats. Next year, one of the focal points will be the interaction between technology, creativity and business - for instance in the new thematic thread CREATIVE TECH. Further information can be found below. Ticket sales for the c/o pop Convention 2020 has started - you can get your tickets here.
TECHNOLOGY MEETS CREATIVITY MEETS BUSINESS
In 2020, the c/o pop Convention will once again be the year's first industry meeting for the music industry and cooperating sectors such as the digital economy and games. Over three days, the c/o pop Convention 2020 will focus entirely on how the music industry can utilize future prospects - and which role new technologies can play for the entire value chain.
The programming sectors CREATIVE TECH and DIGITAL MUSIC will bring together professionals from the music industry, the creative industry and the digital economy on Friday, April 24 to examine the interactions between technological developments and the music industry - the creative side will be discussed just as much as business aspects.
On Saturday, April 25, NEW TALENT will provide practical industry knowledge for tomorrow's musical pros. In addition, there will be further program items in connection with c/o Ehrenfeld.
EXCHANGE & CONNECT invites participants on all days to cross-disciplinary and international networking activities.The opening will take place on Thursday, April 23.
HELLO EHRENFELD, HELLO HERBRAND’S!
While this year's c/o pop Festival has already taken place mainly in Ehrenfeld we will follow suit next year. The c/o pop Convention will take place in the perfectly suited premises of Herbrand's - and thus right in the midst of the action. We thank the IHK Cologne for their generous hospitality over the past years and are looking forward to the new cooperation with Herbrand's. "Since its opening in May 1993, Herbrand's has been a constant fixture in Ehrenfeld and an important meeting place for business people and individuals," says Metin Izman, Managing Director of Herbrand's. "On an area of 5,000 square metres with restaurant, club, event hall, conference rooms and beer garden, we offer a varied culinary, musical and cultural program, which the c/o pop will further enrich starting in 2020," continues Izman, "and we are therefore looking forward to a very exciting project!"
The c/o pop Convention 2020 will start with a new and simpler ticket structure. The c/o pop Convention Professional ticket for 85.00 euros opens the doors to all c/o pop Convention events on Friday, April 24 and Saturday, April 25, 2020 ( exept for "invitation only" events), the music showcases which are part of the c/o pop Festival on all days and the opening of the c/o pop Convention 2020 on Thursday, April 23, 2020. The c/o pop Convention NEW TALENT ticket for 35 euros allows the ticket holder access to the correspondingly marked events of the c/o pop Convention on Saturday, April 25, 2020.
Both tickets give you priority access to concerts at c/o Ehrenfeld on April 25 and 26, 2020 in selected locations - up to 15 minutes before admission.
The c/o pop Festival, which will take place from April 22 to 26, 2020, primarily in Ehrenfeld, Cologne, has announced the first three highlights: Nura, Mia Morgan and GoGo Penguin. Here, too, the ticket sale has already started.
In 2020, there are also combination tickets for both events together. Click here to get to the ticket shop.
Every pop career starts at the base – in clubs, rehearsal spaces, studios. That's why it's all the more important to start here with a targeted promotion. But how up-to-date and sustainable are the promotional structures in this country, and what needs to be done better by who and where? In cooperation with the Initiative Musik GmbH, the Bundesverband Popularmusik e.V. (Federal Association for Popular Music) is organizing a federal conference on pop promotion that will find answers to these questions: the Pop Summit 2020 on January 21 and 22, 2020 at the IHK Cologne.
As partners, we co-organise the conference and, together with actors from politics and administration, associations and institutions, companies in the music industry as well as artists and independent pop promoters, we want to depict the status quo of pop music promotion in Germany, as well as to develop scenarios on how promotion should be organized under the current conditions.
Further information can be found at www.popsummit.de. If you are interested in participating, please send an e-mail to firstname.lastname@example.org.
Around 190 protagonists of the cultural scene, politics and administration of Cologne came to Cologne's Stadtgarten on October 21 to discuss the situation of Cologne's culture and especially of music in the context of the new cultural development strategy.
Katja Hermes of Sound Diplomacy introduced the Music City Manual, which gathers strategies for the development of a music city. In her opinion, Cologne is already on the right track in several areas – in the future, a special focus should be placed on securing spaces for artists and creative people. In addition to clubs, this also includes rehearsal spaces and studios, where artists careers begin. In the subsequent panel "We built this city on music", Hans Nieswandt (Institute for Pop Music), Suzie Kerstgens (Klee), Keshav Purushotham (Keshavara) and Oliver Minkh (MINKH) declared that as artists they have found a home in Cologne in which they have private roots and a good professional network. "We cannot complain about Cologne as a place," Hans Nieswandt put it in a nutshell. He also suggested establishing an artistically oriented pop institute in Cologne with the potential to develop attraction and radiance.
In his keynote speech, Thore Debor of Clubkombinat Hamburg explained the Hamburg Club Cadastre, which is intended, among other things, to serve as an early warning system to identify future developments in urban planning that might be relevant for music clubs – such a cadastre has already been commissioned for Cologne.
During the second panel "Develop, plan, protect", Susanne Laugwitz-Aulbach (Assistant Head of the Department of Art and Culture of the City of Cologne) and Markus Greitemann (Assistant Head of the Department of Urban Development, Planning and Construction of the City of Cologne) assured that they would support the protection of cultural spaces. In the future, suitable measures should be taken in advance to prevent cultural sites from being endangered by impending residential developments – the safeguarding of cultural areas is then one of the basic conditions with which an investor must and can plan.The third panel was opened with a keynote lecture by Melike Öztürk, who presented the manifold activities of the Musicboard Berlin, especially those directly for musicians. In the following panel discussion on "Networks and their Significance" it became clear that creative people should make their interests clear to politicians, together with a strong voice, in order to gain more attention. Lorenz Deutsch, member of the Landtag, spoke about "kicking in doors". Norbert Oberhaus, Managing Director of cologne on pop GmbH, agreed that on the creative side there was sometimes a lack of networking and coordination. On the political side, offers for the music industry are often not well enough coordinated because they are connected to various ministries and institutions and there is a lack of a clear-cut course. He explained that he was discussing the establishment of a MusicOfficeNRW with state politics and other institutions, which could play a coordinating role in and for North Rhine-Westphalia.
In mid-July we will be at Sónar Festival and at Sónar+D in Barcelona and will be contributing some programming items as part of We Are Europe. In this newsletter you will find more information on this, plus the recap video for the c/o pop Convention 2019 with many great impressions of the hustle and bustle in and around the IHK Cologne!
Did you already save the date for 2020? We will see you at the c/o pop Convention on the 23rd and 24th of April 2020 and at the c/o pop Festival from the 22nd to the 26th of April 2020 in Cologne - more information will follow soon! In the meantime, we are wishing you a great summer!
LOOKING BACK: RECAP-VIDEO #COPOPCON19
On May 2 and 3, 2019, around 1.000 trade visitors from 25 countries met over two full days at the c/o pop Convention to have an exchange in the programming sections DIGITAL MUSIC, BRANDS & MUSIC, EXCHANGE & CONNECT and NEW TALENT. More than 100 top-class speakers provided practical input in keynotes, panels and workshops on current topics from the music industry, the advertising industry, the digital economy and cooperating fields. Our Recap video shows a couple of the highlights and gives some of our guests such as Susan Rogers, Vanessa Reed, Mavi Phoenix, Laura Aha and Jördis Hagemeier the opportunity to speak. Have fun watching!
LOOKING FORWARD: #COPOPONTHEROAD AT SÓNAR FESTIVAL & SÓNAR+D
In the middle of July we will be in Barcelona at the Sónar Festival (July 18th to 20th) and at the accompanying Convention Sónar+D (July 17th to 20th) as part of We Are Europe. At the festival we will be co-curating the concerts of Fennesz, Hauschka and Francesco Donadello. At Sónar+D we will present the following topics: On Thursday, July 18 from 10:30 to 11:10 a.m. Heiko Hoffmann (Beatport), Jack Bridges (Soundcloud) and Ronny Krieger will discuss how streaming and other digital technologies are changing DJ culture in the panel . The second panel presented by us () will take place on Thursday, 18 July from 5:30 to 6:20 p.m.. David Möllerstedt (Head of Audio, Teenage Engineering) and Mate Galic (CTO, Native Instruments) will talk to Peter Kirn (founder of CDM and a music technology wise man) about the way certain electronic instruments shape entire genres.
c/o pop Convention Director Ralph Christoph will be present and is looking forward to meeting you.
We are on Instagram now – follow us at @copopconvention and use the hashtag #copopcon20 diligently.