Top speakers, top topics: Vanessa Reed, Désirée J. Vach, Spotify Masterclass
Top speakers, top topics: Vanessa Reed, Désirée J. Vach, Spotify Masterclass

While all of Cologne and half of the Rhineland are slowly getting into the mood for Carnival, we are still working on the program for the c/o pop Convention 2019 on May 2 and 3 at the IHK Köln. If you haven't secured your ticket yet, you can do so over here.


It is not so easy to attract attention in the abundance of publications on Spotify - but it is possible! You will find out how during the Spotify Masterclass on Friday, May 3, 2019. How do I pitch my music to Spotify? How do I increase the number of streams? What does Spotify do to help artists? The goal of this session is to provide you with all the information and tools you need to increase your presence on Spotify. The Masterclass is aimed exclusively at artists, managers, and label representatives. Anyone who has a ticket for Friday (including NEW TALENT ticket holders) can apply here until March 15th. You will be informed by the end of March whether you will be admitted.


How can musicians and composers make a living from their works even in the digital age? A central problem is the inadequate quality or even the lack of metadata. Without correct metadata, creative people are unable to receive fair revenues for their music. This metadata chaos affects not only music, but also games, film, television, advertising, and print - and has been for decades.

The Blockathon de la Musique aims to bring a breath of fresh air into the music ecosystem in the run-up to the c/o pop Convention 2019: 25 French and 25 German hackers or creatives (musicians, producers, sound engineers, photographers, designers, and others) are invited to develop solutions on April 30th and May 1st - blockchain and/or artificial intelligence can be used, but do not have to be. Creatives and hackers can register until April 22, 2019!

The results will subsequently be presented on Thursday, May 2, 2019, as part of DIGITAL MUSIC and in the presence of the State Minister for Economics, Digitization, Innovation, and Energy of North Rhine-Westphalia, Mr. Pinkwart.

The blockathon is organized by hack.institute and ContentSphere, in cooperation with CREATIVE.NRW and supported by the Ministry of Economics, Innovation, Digitization, and Energy of North Rhine-Westphalia. More information here.


Be it at festivals or in leading positions: The music industry is still heavily dominated by men. On Thursday, May 2, 2019, EXCHANGE & CONNECT will focus on how this could be changed.

Vanessa Reed, CEO of the PRS Foundation, a British institution promoting music, will present the Keychange-Project - the aim of which is to achieve gender equality at festivals by 2022. According to the BBC program "Woman's Hour", Vanessa Reed is one of the top five women in the music industry in 2018, alongside Beyoncé, Taylor Swift, Adele and Stacey Tang (RCA UK).

Désirée J. Vach, CEO of VUT and founder of Snowhite Records & Artist Management, talks about the VUT mentoring program for women in the music industry. As part of the network Music Industry Women, it connects young women with experienced mentors from the areas of label, publishing, and distribution.


Being able to listen to your own song on the radio: At the "Steps Ahead" Listening Session which is part of NEW TALENT on Friday, May 3rd, this dream could swiftly become a reality. Young musicians have the chance to present their music to decision-makers from the industry and the media, who will give you direct feedback and might also incorporate the track into their programming. You want to be part of it? Just apply by sending a song in MP3 format together with your information (band name or artist name, song title, social media addresses, a brief description of the project - 500 characters max., your contact) by March 31, 2019, to schulz@vut.de.

The format "Steps Ahead" was developed by Tim Thaler and Robert Lingnau at SRH Hochschule der populären Künste (Berlin) and will take place in cooperation with the Institut für Musik und Medien of Robert Schumann Hochschule Düsseldorf.

The jury members are: Simone Sohn (WDR 1LIVE, Heimatkult), Jovanka von Wilsdorf (songwriter for BMG Rights Management), Peter Hayo (Get Physical Music), Désirée J. Vach (Snowhite Records), Ina Plodroch (Deutschlandfunk Kultur, WDR3, WDR5, Cosmo) and Dieter Falk (composer, pianist, producer, lecturer at the RSH).

NEW TALENT is organized by popNRW - Nachwuchsförderung für junge Musiker in NRW und VUT West as part of the c/o pop Convention 2019.