By invitation of the Federal Foreign Office, 15 festival directors and music journalists from just as many countries will visit Germany at the end of August and will experience the local music scene at first hand along with the Initiative Musik. In Berlin, Düsseldorf and on the occasion of the 15th anniversary of c/o pop Festival and c/o pop Convention in Cologne, the visitors will meet over 100 representatives of the German music industry. Guided tours, panels and lectures will provide the visitors with an insight into the diverse German pop music landscape; network events will promote the exchange between German and international music creators. Additionally, the international guests will be able to enjoy numerous concerts by German bands. The visitors come from Argentina, Brazil, China, Greece, Kenya, Cuba, Madagascar, Myanmar, Russia, South Africa, Ukraine, Hungary, USA, Vietnam and Belarus.
The visitor program of the Federal Republic of Germany enables foreign opinion multipliers to form an authentic, up-to-date and differentiated impression of Germany through their own experience and specific information. The Initiative Musik has been organising regular thematic tours for the programme since 2011. These promote international dialogue and export from both a cultural and economic point of view.