The c/o pop Festival and the c/o pop Convention have joined the Keychange Initiative - with this we set ourselves the goal of achieving a balanced gender ratio both on the festival stages and at the convention by 2022.
The Keychange Initiative, launched by the British PRS For Music Foundation in 2017, initially only focused on music festivals - more than 180 international festivals have so far joined the initiative. As of September 2019, this declaration of intent on gender equality will be extended to related areas in the music industry such as recorded music, publishing and music radio. Until 2023, the EU Commission has allocated 1.4 million euros to the programme which is now under the direction of the Reeperbahn Festival. "We have been discussing the under-representation of women in a pop cultural context for years in protected spaces. There are so many women who make fantastic music or have a keen sense of business. However, this is not only reflected in their successes. Men still dominate art and its market. The Keychange initiative now harbors the tremendous opportunity to eliminate this imbalance," says the newly appointed Keychange ambassador Joy Denalane. We are striving even more than in previous years for a high share of women among our speakers at the c/o pop Convention 2020 - we want to achieve the 50:50 quota by 2020 at the latest, in accordance with our agreement with Keychange.