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Sponsorship projects

The c/o pop Festival and the c/o pop Convention are cooperation partners for three sponsorship projects:

MUSIC HUB GERMANY

The sponsorship project »music hub germany« has been taking place for several years as part of the c/o pop Festival. This project, initiated by the festival organizers and supported by the federal government, focuses on the targeted promotion of local, regional and national up-and-coming artists. This has always been an important factor for the festival organizers. Thanks to the »music hub germany« project, the promotion of young artists can be further expanded this year: By now, around 80 % of the bands booked for the c/o pop festival originate in Germany – in 2019, around 60 young German bands will be able to present themselves to an international audience during c/o Ehrenfeld. With music hub germany, the organizers of the c/o pop Festival initiate and establish an exchange with other festival organizers as well as with agencies, labels and media from more than 25 countries. The project is supported by the Federal Government Commissioner for Culture and the Media and Initiative Musik. The past few years have shown that the concept is working: several national acts such as The Whitest Boy Alive, BrandtBrauerFrick, Moderat, Roosevelt, Dillon and AnnenMayKantereit have played at the festival long before their breakthrough and prove that the c/o pop Festival is an ideal stepping stone – also for international success.


WUNDERKINDER - GERMAN MUSIC TALENT

In 2019, the project »Wunderkinder – German Music Talent« took place for the first time in Cologne as part of c/o Ehrenfeld. It was initiated in 2013 by the organizers of Reeperbahn Festival. The aim of the sponsorship program is to present the music industry with particularly promising local talents who have a good chance of an international career. "With the Cologne edition of »Wunderkinder – German Music Talent« we want to establish a stepping stone for Hamburg, which excellently complements the c/o pop's activities and programs to promote young German acts", says Norbert Oberhaus, Managing Director of cologne on pop GmbH. The following ten musical acts from the »Wunderkinder – German Music Talent« program already performed at c/o pop Festival: Kelvyn Colt, Gianni Mae, Serious Klein, BLVTH, Amilli, Sofia Portanet, NOVAA, Luke Noa, ELI and Moli. Two of these prodigies then had the chance to play at the Reeperbahn Festival and participated in an international project that took the artists to Nashville, Beijing and New York. "Since it was founded in 2013, 60 national artists and about 150 international talent buyers have taken part in our »Wunderkinder – German Music Talent« program. Since then, many of the participating musicians have also established themselves in markets outside Germany. I am pleased that thanks to the extended support of the Federal Government Commissioner for Culture and the Media, we are given the opportunity to expand the program. Thanks to the cooperation with our friends at c/o pop, we can now support even more talents from Germany on their way into the international market", said Alexander Schulz, Director of Reeperbahn Festival.

WE ARE EUROPE

The »We Are Europe« project is a unique, innovative exchange for artists and the industry with the aim of promoting culture and music. In 2015, eight festivals from all over Europe joined forces for this project, in order to bundle synergies and to bring artists, personalities and speakers together and make them better known beyond their own national borders. Artists from the fields of music, digital and contemporary culture can present themselves at the various festivals and enter into dialogue with one another. Thus the festival organizers would like to set impulses in the field of culture and politics. One of these partners is the c/o pop Festival. During the festival, Hauschka and Lena Willikens, for example, performed and discussions and workshops took place during the c/o pop Convention within the scope of the participating festivals. In addition to the c/o pop Festival, the following festivals are also involved in the project: Elevate (Graz), Sónar (Barcelona), Reworks (Thessaloniki), Unsound (Krakow), Nuits Sonores (Lyon), Insomnia (Tromsø) and TodaysArt (The Hague).

Further information: https://weare-europe.eu/en/home/