Pop culture knows no age limits - as demonstrated by the Forever Fresh project, a joint initiative of the c/o pop Festival and the NRW State Music Council. Women aged 70 and over are given the opportunity to rediscover their love of music, learn DJing from scratch and conquer the festival stages with their performances. With this unique project, the c/o pop Festival is sending out a powerful signal against age discrimination and for cultural participation, creativity and diversity.