Brands & Music
Susanne Franz

Susanne Franz

Global Marketing Communication Director | SEAT

Susanne Franz (Varel, Germany, 1969) is the Global Marketing Communication Director at SEAT, Spain. She holds a degree in Economic Sciences (University for Economic and Political Sciences, Hamburg, Germany) as well as an MBA (Newcastle Business School, UK). Susanne Franz has led the SEAT Germany Marketing department since January 2013, a period when Germany has become SEAT’s main market. She joined SEAT in July 2012 and was responsible for the Marketing Communication department after extensive experience at Alfa Romeo, Suzuki and Kia.

Speakerslots at c/o pop Convention 2019:

Thursday 02.05

16:00 - 16:30

Brandstrategies in music (ENGL.)

Mehr Infos
In her presentation Susanne Franz will talk about SEAT’s commitment to music as key for its strategy, underscoring the company’s connection with urban culture. SEAT is partnering with key music festivals around the globe, such as Primavera Sound or Lollapalooza, so as to connect with its audience. At these festivals, SEAT unlocks new experiences by offering easy mobility solutions and bringing the music to life through art, colour and storytelling.