Florian Franik has a background in Communication Research and Sociology and a few years of music business experience as a freelance tour and event manager. During a master's course in music management, he was surprised by the music industry’s structural aversion to change and started to dive deep into innovation frameworks like Design Thinking and the methodology of innovation management and human-centered design, seeking for possibilities to make the music business more open to transformation and change.
He lives and works in Berlin as an Innovation Strategist for Cologne-based innovation consultancy futurest and as a freelance coach for Design Thinking and transformation management, focusing on trends and innovation in the music and creative industries as well as other sectors.
Speakerslots at c/o pop Convention 2019:
14:00 - 16:45
Next School of Innovation Drivers (ENGL.)
The music industry, not just the German, is still lacking in innovation. We will take a look at what could be the reason for this and at the same time will present exciting new ideas and examples from the fields of audio and video, label work, data management and artificial intelligence.
WHY WE NEED TO CHANGE: INTERNAL AND EXTERNAL REASONS FOR MUSIC COMPANIES TO STEP UP THEIR INNOVATION GAME (futurest)
Why is it important for today’s music companies to innovate even though streaming revenues are on the rise? In this talk, Dr. Babak Zeini and Florian Franik are making a case for music companies to step up their innovation efforts by looking at external drivers, shifts and trends, as well as by dissecting the music industry’s internal change-aversive patterns, narratives and innovation hurdles. Both external and internal perspective are calling for a massive change in corporate culture and behavior.
VIDEO CREATION MADE EASY (Rotor Videos)
Creating visual assets to promote your music and engage your audience
HOW ARTIST-CENTRIC MUSIC DATA ANALYTICS ELEVATES THE CAREERS OF A NEW GENERATION OF CREATORS (ForTunes)
Artist-centric music data analytics elevates the careers of a new generation of creators. Technological development and affordable equipment ensures that million artists are edging into the market. Using a multitude of tools and services that help them to produce, release, distribute and promote their music directly to fans and DSPs, many artists take responsibility for their business, take control and build sustainable careers.
THE CURRENT AND FUTURE IMPACT OF AI ON THE ENTERTAINMENT INDUSTRY
What role does AI currently play and how is that going to change in the near and distant future? Defining Artificial Intelligence and putting it into context for the entertainment industry, whilst taking a peek at current developments and trends and deriving the necessary steps that every company should be taking.
INDEPENDENCY 2.0: PERSPECTIVES ON THE FUTURE OF MUSIC BUSINESS (Blckchn Rec.)
In the age of on-demand "all-you-can-eat music at the price of a snack", where does the artist stand? But mostly, if an artist doesn't like his position in the cog, can he escape it and come out of it stronger?
DIRECT TO CUSTOMER!
Using Digital Marketing, CRM and powerful tools to build an independent music business.
MUSIC INNOVATION IN PRACTICE: NO (MORE B)LA (B)LA (Nolala)
Lyrics and their messages are a very essential component of music. Nevertheless, 2/3 of people don’t listen to them and media barely ever cover them.
Marjolijn Winten started consciously listening to lyrics one day and that changed her life. She got so inspired that she wanted others to discover this powerful value of music too. What if she could change the music listening behaviour?
She started testing this idea with consumers, artists, the music industry and media. One of the tests evolved into a fast-growing online magazine called Nolala. She shares her insights and learnings so far.