Andras has been involved in the international music industry for about 15 years now. He was co-founder of the music development program of the Hungarian Ministry of Culture and also served as program coordinator of Music Export Hungary. He worked for booking and management agency Budapestrocknroll and was CEO of the independent label Zene360. Between 2010 and 2017 he took the position of International Relations Director at Sziget Festival, focusing on international marketing, pr and ticket sales. In 2016 he was co-founder of the European Marketing and Communication Group within Yourope, the European Festival Association. In March 2019 he also started working with the RFM Somnii Festival in Portugal, as Head of International Strategy.
Speakerslots at c/o pop Convention 2019:
15:00 - 15:45
Festivals and Tourism: How to turn your music event into something more (ENGL.)
Many of today’s festivals are seeking the attention of international visitors, so the task of turning these events into touristic products is one of the key aspects of the contemporary international festival scene. Tourism-related marketing can provide a more complex customer experience already from the first contact, an added revenue stream and lots of new stories to tell. At this panel we will look into this topic from two angles, considering both the festival’s and the supplier’s point of view. If you are involved in organizing a festival, or (being a fan or a band) simply interested to better understand the modern nature of these big events, come and join us!