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The Importance of Music Genres in Tourism Identity
The Importance of Music Genres in Tourism Identity

On Wednesday, August 29, the Music Tourism Convention organized by Sound Diplomacy will take place in Cologne for the first time at Hotel Pullman and will connect players from tourism, music business, city marketing, politics, and administration. After two successful editions in Liverpool/UK and Franklin/USA, the theme of this third edition will be “The Importance of Music Genres in Tourism Identity“. Thereby they will concentrate on the question of how music can be a specific touristic strategy for cities and regions and which economic effects will result from this. Besides international players from the USA, Latvia, Spain and Japan there will also be delegates from North Rhine-Westphalia, Berlin and Hamburg, all of which will present examples, offer input and have discussions on the topic.

They have planned eight presentations, two panels and one round table, as of yet more than 20 speakers have confirmed their attendance, among them Dr. Heike Döll-König (Managing Director of Tourismus NRW e.V.), Izumi Sawamoto (Nude Restaurant, Kobe/Japan), Burkhard Kieker (Chief Executive Officer of Berlin Tourismus & Kongress GmbH), Johannes Everke (Hamburg Marketing), Chris Brown (Marketing Liverpool), Steve Azar (Music & Culture Ambassador of Mississippi), Pablo Camino (Director of Spain Is Music), Olaf Furniss (Managing Director of Music Tourist UK) and Turo Pekari (Teosto Futures Lab).

Our Head of Program Ralph Christoph is one of the members of the Steering Committee, together with Jan-Paul Laarmann (Tourismus NRW, #urbanana) and Stephanie Kleine-Klausing (KölnTourismus). Acting as hosts are NRW Tourism, Cologne Tourism, the city of Cologne, CREATIVE.NRW and c/o pop.

You can get Early Bird Tickets until July 20 here.

The programme: https://www.musictourismconvention.com/key-information-cologne/